Kosmedix Brand Identity

ABOUT THE CLIENT

Kosmedix is Aesthetic Care and Unisex Saloon that offers services like Hair Transplantation, Clinical Cosmetology and Beauty Care.

It provides the most advanced skin and beauty care under the supervision of specialist doctors and experienced clinicians. It’s all about restoring your natural beauty with the latest innovations in medical science from the world leaders in the field.

THE CHALLENGE

To craft a visual identity that projected Kosmedix as a ‘Bold, Sharp, Friendly And Timeless’ brand.

Kosmedix came to us with the desire to revamp its brand identity. The goal was to create a complete brand identity system for Kosmedix that captured the essence of the brand. The key element here was the logo — the most important visual asset of the brand, embodying resourcefulness and simplicity, projecting a ‘Bold, Sharp, Friendly And Timeless’ brand.

We had to craft the logo and the brand identity system as a representation of their end-to-end aesthetic care solutions for women and men. The intention was to:
   • Maintain authenticity and build brand equity;
   • Leverage the scale of their system across all mediums;
   • Provide more consistency and quality; and
   • Facilitate increased system productivity

THE ALT-ER SOLUTION

As with any project, the process started off with sketching. Rough concepts that came to mind were documented, both on paper and digitally. After a lot of exploration on messy artboards in Adobe Illustrator, a few selected variants were presented to the team. Upon their feedback and a couple more revisions, a strong and refined concept was proposed. This made the cut and is now the current logo.

THE IDENTITY SYSTEM

The font and colour theory plays a big part in capturing the spirit of the brand. A serif font, having an authentic quality that ties in with Timeless and Boldness values, proved to be the way to go for the logotype. It expresses trust and reliability, attention to detail and personable service – all of the company’s core values & qualities.

The Kosmedix brand identity is born from the brand idea of feeling confident, boldness and pays homage to people who are driven by self-love. All the graphic elements and the overall graphic language is a reflection of this.

Kosmedix is a single coloured brand. It makes them stand out and plays a critical part in what makes them look and feel different. White and Light Gray are usually used for backgrounds. Coal Black is usually used for body text.