Zouk
The RESTO BAR
Everyone needs a little fun once in a while. This might include having a drink or two with the gang, poker night, date nights and more. This is when you unwind and enjoy the ambience, the food, company and the most importantly, music. Zouk-The Resto Bar is one such place in Mangalore that offers the entire package. When the owner Anup Fernandes came to us, he spoke about introducing Mangalore to the highly spoken about but hardly experienced hip hop culture.
Objective
To introduce Zouk-The Resto Bar as the up and coming hip hop club in Mangalore via social media.
Challenge
To create a vibe and hype about hip-hop culture and launch a club that no one has heard about yet.
We started by adding a little bit of colour to people’s social media feeds to create a diversion from the mundane scrolling. The deed of getting people to start talking about ‘something new coming up’ had to be done well in advance so that the opening day would see a good crowd to start things off.
Ahead of the launch, we also created their menu and designed promotional posters which were advertised on social media.
Zouk received a phenomenal response on opening day. The graffiti laden walls, the menu designs and the overall ambience of the place elicited a great response. The job, however was only half done.
Immediately after the opening we started aggressive promotions for DJ parties and events with exciting offers. These advertisements were mainly for social media.
Special Event Print Posters for Cafes, Restaurants, Bakeries and other common hangout spots in Mangalore
Within the first 3 weeks, Zouk started receiving good daily response. Once they introduced Karaoke Nights every Thursday, the crowd grew in number since Mangalore doesn’t have a dedicated club for Karaoke. After this, promotions were toned down and regular engagement began with social media posts for Facebook and Instagram. We ran online contests as well as posted event pictures along with regular content to make sure Zouk appears in front of everyone’s eyes, every day.
Special Event Print Posters for Cafes, Restaurants, Bakeries and other common hangout spots in Mangalore
Within the first 3 weeks, Zouk started receiving good daily response. Once they introduced Karaoke Nights every Thursday, the crowd grew in number since Mangalore doesn’t have a dedicated club for Karaoke. After this, promotions were toned down and regular engagement began with social media posts for Facebook and Instagram. We ran online contests as well as posted event pictures along with regular content to make sure Zouk appears in front of everyone’s eyes, every day.
