Unity hospital
Objective
To build a strong and interactive online community and establish brand recall in current and potential patients.
Brief
Established in 1978, Unity hospital serves to provide patients with a safe, economical and comfortable environment to avail healthcare services. With consistently providing high quality and up-to-date preventive and curative health services to a population spread across the western coast of Karnataka and northern Kerala, they stand to be one of the most remarkable hospitals in the city. Jewelry Jewellery
Though Unity had a tradition of medical success and a solid footing in the word of mouth, they wanted to create something that was more than just a successful establishment. They wanted to create a community, where they could connect with the audience, know them better and use a digital platform to reach out and spread healthcare awareness
Challenge
Like any other service, health care is supremely people-oriented. The success of the hospital is dependent on the response of its patients. And so we wanted the audience to know that Unity was more than just a hospital that took care of its patients and gave out good treatments. We wanted them to know that Unity cares to connect and to build a comfortable network with its people.
Our challenge was to create and maintain a branding message that is meaningful to the public and clearly distinguish who we are and what we do as well as encourage people to look at it as a community rather than an organization.
Branding requires maintaining a true course with constant attention to hospital marketing strategies. It’s essential to communicate with the internal audience and let them know what goes on in the workings of the hospital, what they do and what results they achieve. We aimed to garner a strong base of internal support with more engaging content.
Strategy
Social Media Optimization & Management
Like any other service, health care is supremely people-oriented. The success of the hospital is dependent on the response of its patients. And so we wanted the audience to know that Unity was more than just a hospital that took care of its patients and gave out good treatments. We wanted them to know that Unity cares to connect and to build a comfortable network with its people.
Our challenge was to create and maintain a branding message that is meaningful to the public and clearly distinguish who we are and what we do as well as encourage people to look at it as a community rather than an organization.
Branding requires maintaining a true course with constant attention to hospital marketing strategies. It’s essential to communicate with the internal audience and let them know what goes on in the workings of the hospital, what they do and what results they achieve. We aimed to garner a strong base of internal support with more engaging content.
We also Alter-ed the website. High-priority prospective patients are the most important website audience and are usually attracted to a clear-cut, informative outlook. We designed the website in such a manner that the branding of Unity Hospital was well established, providing wider room for communication which inevitably, resulted in a strong impact on the audience. They were more than happy to engage.
Simply having a website is not a silver bullet. Online marketing requires professional planning and execution. Hence, we made sure to lace our content with the right keywords, with the help of Search Engine Optimization (SEO) and online advertising. This enabled the audience to gain access to the website much faster.
Branding collaterals
When Unity Hospital was invited to be a part of an International healthcare expo in Kuwait, we wanted to make sure that every potential patient who walked around at the expo wanted to engage with Unity and take home something worth remembering. With this objective in mind, we designed branding collaterals for the expo. We looked at the colours of the logo and creatively incorporated those very colours in our banners, making it easy for the audience to not just recognise Unity, but to also associate those colours with the brand. Brand recall was also established with carefully and creatively designed brochures, takeaway tri-fold flyers and a stand-out stall design.
This branding was also maintained at a healthcare expo held in Mangalore with a stall, brochures, and flyers. This gained a lot of attention and drove traffic towards the Unity Hospital booth and services displayed at the expo.
Conclusion
Unity Hospital’s interactive social media platforms encouraged a lot of audience to engage and provide constructive feedback, enabling the administration to improve on the quality of service consistently. This garnered a lot of audience from far and wide to reach out to them and utilize the services they offer.
Through a wide platform, we now connect people and possibilities – serving righteously to the name; Unity.
