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The Digital Marketing Strategy for a Successful Political Campaign

The Digital Marketing Strategy for a Successful Political Campaign

by | Apr 13, 2019 | Blog

From personal interactions to collecting surplus amounts of data, it’s no surprise that the Internet is an eternal booming sensation. In a century blessed with millions of innovations, connections are essential. We want to reach out in so many different ways, to learn, create and grow.

Eventually and inevitably, digital marketing was born. What better way to advertise since we’re connected to this wide network everywhere, all the time?

And so we went about showcasing products, building connections and trading through the Internet. Social media created a whole new system for every aspect we came across. Photography, advertising, travel..and now, politics.

Digital marketing has made it so much easier for politicians to reach to a crowd far and wide, to spread a message across various platforms of social media and create a strong impact in the minds of the public. But it takes an effort to establish a strong footing on the Internet. Since it’s accessible to so many, the competition is huge. There’s a lot of data that floats on the Internet, and with tact, it is possible to create an effect that lasts.

We’re here to guide you through every step that can aid in making a lasting impact on the public. Whether you belong to a local, state or national campaign, you can learn how to get to your audience with digital media strategies.

Branding

The chief aspect that makes a campaign is a logo. A symbol or sign to establish yourself as a branded politician. This brand will be on your campaign businesses cards, banners, yard signs, websites, and other social medias. A powerful pictorial representation can be imprinted in the minds of the public easily if done right. Keep it simple, strong and concise. A complicated logo can sometimes drive people away. With a simpler logo, you don’t just catch the attention of the voters, but you also make them understand your message. Effective digital marketing always lies in the details.

Domain Name

The secondary aspect of a campaign is to obtain a domain name for your website. This is the name that will represent you and your work. It’s important that you research and choose a name that fits. Most politicians running campaigns use their own name but if that isn’t available, get creative and see how you could interlink your name in a manner that can potentially reach a lot of people. Keep in mind that reaching out to people requires you to apply certain social media strategies. This includes the little details too, like your domain name.

You could also buy several domain names related to your name and the office you’ll be running for. There are times where the opponents get your domain or related domain name and then redirect those links to their own domain. Don’t let this happen to you. A domain name doesn’t cost much and will give you the assurance that nobody else can toy with it.

Website

Next, you require to put all of this onto a platform. A well designed, user-friendly website can really go a long way. You can either fetch a website developer or create a good website by yourself that is simple yet unique. Choose website templates that can gain a lot of audience. WordPress is the most popular web design platform in this regard and is quite easy to work with.

Start off by creating a homepage with necessary details. Make sure that the content put up works well with the SEO. Add pictures, videos, email signup form, donation button, contact details, blog posts, and social media links.

Use the website to present your achievements and your aims. It’s a major boost if you talk about buzzing political issues that you’re concerned about. Present issues that you care about. An audience tends to enjoy a personal touch in an online presence. It’s also essential to remain positive. Bashing opponents can shift the perceptions of many.

Social Media

Social Media is one of the most effective ways to connect with voters. It allows them to build a relationship with you and get to know you better. Types of social media accounts to use: Facebook, Twitter, Instagram, Linkedin, YouTube, Google + and Google Hangouts. Through the right keywords and hashtags, you’ll be able to reach a wide population in a short span of time.  

You can also make announcements that occur on your website on various social media platforms. This allows you to get in touch with voters and pay attention to what exactly they want. Try not to constantly ask for support and donations. That can lead to you losing a lot of audiences.

Email Marketing

E-mails and newsletters are another great way to connect with voters. Start off by creating an e-mail list based on your audience and continue building that list. Make a newsletter that’s simple, informative and that can encourage the voters to sign up. Design it in a manner that is catchy and uses words that are currently trending. With easy access and tactful content, you’ll be able to draw the public in your favour which can lead to a successful outcome.

It’s all about using information that exists and channeling that through efficient ways on various platforms. It’s quite important to research well and thoroughly, especially on your audience and routes to grab their attention. Digital channels are truly game changers. But remember, strategy is key. When played right, the benefits are plenty.


To run a successful political campaign you need digital experts by your side. Contact us for the right guidance.

Digital Marketing Strategies for Hospitals in India

Digital Marketing Strategies for Hospitals in India

by | Jan 2, 2019 | Blog

Keeping up with the modern trends in technology, most businesses, including hospitals, are focusing on their marketing efforts in the digital space.

As of June 2018, the number of Internet users in India rose to 50 crores!

This means that most of your hospital’s patients and potential patient’s can be reached and communicated with, effectively on the internet.

And the best part is that you have so much control over your marketing efforts via Digital Marketing.

Luckily, there are proven digital marketing strategies that really work today, you don’t have to reinvent the wheel.

That being said let’s dive straight into what marketing strategies work best for Hospitals today on the Internet.

Hospital Website

A fully functional website is vital to a hospital’s digital presence. Not only is this a chance to showcase your hospital’s services and facilities, and this is also a chance to write a little about the top doctors and professionals from your hospital.

The more information you can give patients about your hospital, the more comfortable they feel in using your hospital services.

It is also very important to have a very responsive website, that loads quickly, and most importantly, your website should be mobile optimised.

As most internet users today use the internet via their mobile phones.

Search Engine Optimisation (SEO) and Search Engine Marketing (SEM)

SEO and SEM do the same thing, ensure that your hospital shows up first in the list of Google search results!

SEO involves optimising your website and keywords so that your website ranks high when a relevant query is searched on Google.

SEM involves paying to rank first for a search query.

SEO is a free strategy, but it takes time to rank, and ranking depends on many factors.

SEM is a paid advertisement, with immediate results.

In the healthcare sector, both SEM and SEO are really important!

It is important that your hospital ranks first for service based keyword searches on Google, as patients are often searching for more information regarding a certain procedure.

For example, if you are an eye-hospital you want your Hospital to rank first on google for any queries regarding “LASIK eye surgery”.

Also ensure your hospital is ranking first for patients living nearby, only to patients from areas you believe would travel to your hospital.

Content Marketing

A significant part of your digital marketing efforts should focus on content marketing.

Content marketing helps in building trust and provides a lot of free value to a consumer.

People on the internet today are always on the lookout for information. Once your hospital’s piece of content is found and consumed by someone on the internet, it really helps your hospital establish authority on the topic.

Content marketing also helps in SEO.

Hospitals have the ability to talk about a wide range of health topics that a consumer will find helpful, and the best part is that hospitals have access to the best doctors in the field, who can write content.

Content need not always take the form of blogs or articles, it can be colourful fun infographics or even a video.

Videos work well as videos are known to have the highest engagement on the internet.

Social Media

Some of the best hospitals in the world, have their social media strategies done right.

A significant chunk of the time someone spends on the internet is spent on social media platforms like Facebook, Twitter, Instagram etc.

So this is one of the best ways to engage and communicate with users on the internet, by creating engaging posts and offering a chance for people to share their views.

A good practice is to combine social media with content marketing.

Hospitals can use the social media platform to share content regarding health issues or health tips that social media users can find very useful.

The main purpose of such content is to educate.

So as you can see each of the tactics mentioned above has a purpose, whether it is to acquire a patient who is looking for medical attention, or whether it is building brand awareness and trust.

We cannot state enough about the importance of trust, especially if you are a new hospital.

If you are looking to outsource your digital marketing efforts for your hospital, to increase brand awareness and patient acquisition, you can contact Alt-er Marketing Agency here.

We have trained professionals in Web Development, SEO/SEM, Social Media Handling, Social Media Advertising, and Content Writing.

For a FREE strategy session, you can contact us here!

Best Marketing Strategies for Small Business Owners in India

Best Marketing Strategies for Small Business Owners in India

by | Sep 15, 2018 | Blog

You as a small business owner might find the thought of competing with large corporations – a very scary thought. This is because you probably don’t have millions of rupees to set aside as your marketing budget.

BUT

If you are able to come up with an effective strategy to market your products / services, you will not only survive, you will thrive. One of the most effective and cheapest form of Marketing which most of the Small Businesses in India ignore is Online / Digital Marketing.

To know more, let us look into some effective ways in which you can market your Small Business using the Internet.

Your Business Website

First things first – Have a website for your business, it is a window into your business. Anyone siting in any corner of your city or the world can have a glimpse into your business even before stepping in. Once your customer knows something about you, they are more likely to come to you.

Studies have shown that new customers tend to find businesses without a website less trust worthy.

What this means is that your website is one of the places you have to make a good first impression!

Your website must tell people more about your business, and your products or services.

Here are some tips that you can use to make your website better.

  • Make it easy to navigate through your website and help the visitor find what they need.
  • You must have high quality and unique content on your website, so that potential customers can gain more information about you and your product or service.
  • Have a chat bot installed, so that anyone who has a question can immediately send you a message.
  • A clean website design which is pleasing to the eye.
  • A call to action button, that is easily visible to your potential customer.

If you do not have the budget to pay a web developer to build a new website. Try these easy- to-use online website builder tools like NextraOne, Wix, Simbla or Square Space.

Get on a one-to-one call with the author to get a free audit of your website.

Know your Customer

I cannot stress this enough – Always know who you are marketing to.

A benefit of being a small business owner is that you can be very flexible with your customer service.You can directly interact with the customer and that gives you a much deeper insight of who your most loyal customers are.

This way you are able to better understand them and their expectations from you.

With this valuable information, you will be able to serve them better in the future and attract more people like them.

You can use this information to even run specific marketing campaigns on ground or online as you know who your potential customer is and what they like.

Influencer Marketing

Influencers are people who are admired and respected by a large number of people.

Such influencers – As their name suggests, have the power to influence a decision making process. For example, a popular movie celebrity can be considered as an influencer as they have a loyal fan base.

Not just movie stars, with the wide spread use of the internet anyone who has a sizeable number of people following them can be considered as an Influencer!

To know who these influencers are, ask your loyal customer whom they follow on social media. This will give you an idea about whom to approach to promote your business. These influencers can review your product or service and then recommend the same to their fans or followers.

Influencer marketing is getting highly popular in 2018! Do not miss this opportunity.

Word of Mouth

Referrals or word of mouth marketing is one of the strongest forms of marketing.

A satisfied customer will always recommend your product or service to another customer. People take friend’s recommendation quite seriously. And the cost for acquiring this new customer is FREE!

With the evolution of Digital Media, recommendations have become very easy. Asking a satisfied customer to review your business online or posting something positive about your business on their social media page is Highly Effective and is a FREE form of Marketing.

OR

Brands like yours can create a loyalty program and offer an incentive to existing customers so that they can recommend your brand to their friends and family!

Building a Digital Presence

Now with everyone’s attention focused on their palms, you need to make sure that you are seen there. Make sure to make the internet your most loyal and efficient employee.

This can be done using paid advertising methods. Making sure you are the first result on Google for any query regarding your business segment will increase your visibility incredibly. This can be achieved through SEO and SEM.

Make a list of the most visited websites in your city. Using the Google display network, showing ads on these websites will greatly increase awareness about your business.

Higher the visibility of your brand online, greater will be your sales offline.

Social Media

With an exponential rise in people spending time on social media, marketing and building a social media presence must never be ignored. With 24.6 Cr users in India, Facebook is the most used media platform. No Newspaper or television channel can boast these numbers.

Social media users regularly follow brands and also report their experiences with the brand on social media.

This is a super effective medium to market your brand as a small business.

You can showcase your brand personality on social media with graphics, videos, content, contests, polls, social media campaigns etc.

You have the freedom to be really innovative and creative to engage with your target audience!

Want to know more about social media marketing, click here.

Concluding thoughts

Consumers have more options and are more knowledgeable than ever before.

So it is challenging to convince a potential customer to buy from only you and not from your competitor.

Hence, small businesses tend to struggle to compete with bigger players in the industry.

But the above mentioned tactics give small businesses like yours a means to succeed and make their mark in an extremely competitive industry.

To successfully use each of the above mentioned tips, you need to have the right skills and knowledge.

If not, you will only end up wasting your time and money.

Your brilliant idea or vision WILL NOT get the exposure it deserves and create the impact you want.

Learning these skills is very easy. By spending just 2 hours a day you can gain the basic knowledge to start your online marketing efforts.

You can also partner with Digital Marketing agencies like ours, as we are trained to create innovative marketing strategies for small businesses.

Agencies like ours have trained professionals who are experts in the various strategies mentioned above.

After all, being a successful entrepreneur is about utilizing other people’s knowledge and skills to turn your vision into a reality!

If you would like a FREE business strategy session with us, click here!

How to use Digital Marketing to increase E-commerce sales?

How to use Digital Marketing to increase E-commerce sales?

by | Sep 4, 2018 | Blog

Are you an e-commerce store owner? Would you like to skyrocket your sales?

The success of your e-commerce store depends on TWO VERY IMPORTANT elements.

  • Marketing – Process of getting visitors to your e-commerce website.
  • Website Optimisation – Providing a great website experience to the potential buyers to maximise their chances of buying your product.

Let me explain this a little more in detail.

Marketing for e-commerce websites

Setting up an e-commerce website is like building a store in the middle of a desert, no one knows you exist.

This is very different from a physical store which can be noticed by people moving around!

It doesn’t matter if you are selling the best product the world has ever seen! If nobody knows you exist, does your product matter?

This is why Marketing is CRITICAL for your success!

Marketing can be done in two ways.

You have traditional marketing via television, billboards, newspaper ads, magazine ads, etc.

Traditional marketing is good for your store brand to gain exposure by the masses.

BUT there is ONE BIG disadvantage to the traditional marketing model.

It can be very expensive.

But do not worry; you live at a time where technology has transformed our way of life – Especially with the rise of the internet.

More and more people are spending significant amounts of their day on the internet.

Did you know the average person spends up to 7.5 hours of their day on the internet?

It may be on their phones, tablets or computers.

This number is only set to rise even higher with passing time.

What does all this mean to YOU?

You have a marketing opportunity unlike any other traditional forms of marketing.

This is the realm of Digital Marketing.

Why Digital Marketing?

Digital marketing gives you total control!

What I mean is, you can choose to spend as little as you want on an advertisement or as much as you want. – YOU DECIDE.

And the best part – You can not only choose where you would like your advertisements to be shown.

You can specifically choose who sees your advertisement!

For example:

You can choose to advertise a women’s product only to women within a specific age bracket and who can afford to buy such a product.

Unlike traditional marketing advertisements, here you don’t waste money showing advertisements to anyone and everyone who aren’t even relevant to your product.

With all the digital marketing tools available today, you will know whether your advertisement is working or not within just 1-2 days!

Get a Free Audit of Your E-Commerce Store (Lead Magnet)

You need to find different ways to drive website traffic to your store.

There is no rule as to which is the best approach for your e-commerce store.

Every business is different. What works for one business, need not work for another business, as the variables involving the businesses are very different.

We have listed out some of the ways below.

  •  Search Engine Marketing (SEM/PPC) 

     If your ecommerce store sells shoes, it is VERY IMPORTANT that shoes from your website show up as the first result when someone types “Running Shoes” on Google.

This would result in more people visiting your website, and more people would buy from you.

  •  Search Engine Optimization (SEO)

As I just mentioned previously, the first result for the “Running Shoes” query is paid advertisement.

So what about the second search and below?

You’ll be happy to know these aren’t paid results. This happens because that particular website has been optimized for that query.

This is known as Search Engine Optimization

In my example these results have been optimized for the search query “Running Shoes”

It is SO IMPORTANT to get your ecommerce website to show up in the first few results.

Why?

It isn’t often that you click on a Google search result that comes 5th or 6th on the list.

And you can do this for FREE.

Get lots of FREE traffic sounds good, doesn’t it?

Get a Free Digital Audit (Lead Magnet)

  • Social Media Handling

Would you ever buy something from a brand that you never heard of before?

Chances are that you won’t.

Consumers today have more options than ever before. You have to convince them to buy from you, and only you.

This is done with Social Media.

Every major store brand has a social media presence, either on Facebook or Instagram or Pinterest.

This is the chance for you to showcase your brand’s personality to get potential customers to like your brand.

Your social media pages must be updated regularly and must provide content that your audience can consume.

This channel can also be used to announce sales, competitions, new products etc.

  •  Social Media Marketing

As more people are spending time more on the internet and social media, most of your target audience can be found on social media.

And this is a great place to advertise your brand, especially for e-commerce stores.

Facebook advertising has a track record of giving a very high return on investment, if done right.

All because you can choose whom to advertise to based on their age, gender, location, interests and much more!

Hence spending your money efficiently!

Get a Free Consultation for your business (Lead Magnet)

  • Google Display Ads

The advertisements you see when you are browsing a random website are from the Google Display Network.

These types of advertisements help people notice and remember your brand.

  • Affiliate Marketing

Your customers are your best marketers. As they say, word of mouth is the best marketing your brand can ever get.

This strategy involves your customer promoting your product for you, and in return all you have to do is pay them a small reward per sale.

If you don’t get sales, you don’t pay anyone.

This strategy is essentially FREE!

Celebrity or Influencer Marketing

Influencer marketing has been around for thousands of years!

For one good reason!

It works!

Influencer is someone who can influence the thought process of their fans or followers.

Why else do you think Hyundai has invested Crores in getting Shah Rukh Khan to promote their car?

When people see others they admire, recommend your product, they are psychologically wired to try your product themselves!

You don’t need to pay a big movie star to get this done. On social media there are thousands of people who are influencers!

  • Email Marketing

Everyone checks their email at least once a day.

There are so many benefits to email marketing. Once you have your customer’s email, you don’t have to pay a single rupee to send them an email again.

Emails are free!

This is one of the best ways to engage with previous customers for new products and sales, for free!

  • Re-Marketing

Here is the uncomfortable truth.

There will be many instances, where a customer will visit your website, add your product to cart, but won’t finish the purchase!

They get distracted, and then they forget to come back.

The human attention span is getting shorter every day.

And this is only one of the scenarios.

Remarketing reminds your potential customer to complete your purchase.

Such remarketing campaigns are known to be very effective at acquiring sales for e-commerce stores.

Get a Free Digital Audit of Your Business (Lead Magnet)

On-Site Optimization

Building a profitable online business isn’t just about setting it up well, making it look nice and then driving traffic to it.

Those are just the very first steps. There is a way of earning that sale or “conversion”.

Sadly, conversions don’t just happen.

You need to optimize your website so that the person who visits the website actually feels like buying and spending his money.

From the time a person comes to your website until they buy your product, we need to make their website experience pleasant, by:

  • Enhancing the look of the website by updating the banners being displayed, with relevant products and offers
  • Analyzing the customer interaction to determine how you can improve their website experienc
  •  Using various third-party analysis tools to understand and optimize the shopping process
  • Ensuring your website loads quickly. Nobody likes waiting.

Did you know Amazon could lose 1.6 BILLION dollars if their website loaded one second slower?

Website speed and optimization is that important!

Your e-commerce store needs a manager

Just like a regular store, your e-commerce store needs a manager too.

The person who makes sure everything runs smoothly and everyone is doing their jobs right.

It is the manager’s job to know if the customer coming in is annoyed or unhappy, find out why and recommend changes to the management in order to make sure that customers feel safe and satisfied when they are in the store.

The work also involves arranging prominent items in the store to get most sales, display branding material where it’s most relevant to attract, inform and persuade the customers.

So as you can see, Marketing and Website optimization are vital to your store success.

In each area of marketing you need specific skills that will help you find success!

Without the right skills, you will only end up losing your hard earned money.

Luckily for you, there are various agencies who can take care of all these for you, so that your e-commerce business finds the success you deserve!

You can choose to work with a digital marketing agency that you are comfortable with or you can also choose to work with us.

If you are serious about taking your e-commerce business to the next level, click here.

We can talk and strategize about how we can make the internet work for you!

Get a Free Consultation with the Author (Lead Magnet)