Author: Aravinda S Shetty
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4 Ways To Adapt Your Marketing System For New SaaS Industry Trends
You must have heard the old “change is the only constant” chestnut a million times in your life. And it’s probably truer now than ever before, with these uncertain times we live in. Digital marketing trends for SaaS companies also mirror this theory. In the digital sphere, things are constantly changing at a rapid pace. And so are…
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4 Ways a Vertical SaaS Technique Can Dominate a Niche Market in 2022
“Jack of all trades and a master of none, but often better than a master of one.” It’s an old adage. It says that it often bodes well to be good at several things even if you’re not an expert at any of them than to be an expert at one thing and bad at everything…
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Digital Marketing for Technology Companies: 5 Top Tactics That Really Work!
Technology is the great growling engine of change, and it’s everywhere. The companies that make and roll out tech-based products and software into the market — the IT companies and businesses offering Software as a Services (SaaS) — need to build brand awareness and make themselves stand out. Because tech shoppers spend 74% of their time researching…
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Effects of COVID-19 on the Digital Marketing Industry
Most industries took a major hit during the COVID-19 pandemic. Likewise, the digital marketing industry too could not escape its effects. When big businesses took a hit due to massive fluctuations in the market, they looked to cut their expenses and run the show keeping expenses minimal. In most industries, marketing and advertising are considered as a…
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Marketing Strategies During The COVID-19 Pandemic
The world is facing a crisis that is unlike anything most of us have seen in our lifetimes. Most businesses are struggling to stay operational and many are facing a lot of uncertainties in terms of jobs, consumption, demand and supply. And the worst part is that we do not know how long this might…
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Making a Digital Marketing Strategy For The Real Estate Industry
The real estate industry in India has evolved over time. Like in every other industry today, this industry’s organizations and properties also need an online presence. Thus, one thing that has surely revolutionised the sector, is digital marketing – and it can very well lead to the buying and selling of real estate properties! An…
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How To Manage Office Work More Efficiently – 9 Ways To Be More Productive
We all have bad days when we have a lot of work but don’t feel very productive. Sometimes it still feels like there is a lot of work, but you don’t know what to start with. And other times, you become an octopus and feel like you are doing a lot of work but there…
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Digital Marketing For FMCG Brands : 6 Tips To Build A Million-Dollar Business In 2021
Yes, we are in a time where the entire country and the world is going through a very difficult time with the covid-19 pandemic. People are unable to reach the retail stores and business outlets to pick up their favorite products for their daily needs. Do you agree that everyone is going through an online mode of…
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Why is local SEO important for your business?
Process of optimising your online presence to reach more searchers from your locale is nothing but Local SEO. Website / online presence improvement is the way toward becoming the quality and amount of site traffic by expanding the perceivability of a website or a website page to clients of a web index. Website design enhancement…
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3 Go-To Places To Check If Your PPC Ads Are Not Working
We started running PPC ads by doing a lot of mistakes and burnt our hand by these mistakes. It is very important to understand a pattern of common mistake due to which our ads were not performing the way they were supposed to perform. This article gives you an understanding of this common pattern and how to…