Ideal April Fools Day
The Brief
Ideal Ice cream has been known to beat the heat of Mangalore City since 1975. Initiated by S. Prabhakar Kamath, who taught himself the art of ice cream and ventured into making the most unique flavours, Ideal Ice Cream is now one of the most remarkable trademarks of the city with 5 ice cream parlours around the city, one of them being India’s largest ice cream parlour.
Ideal Ice Cream had a loyal fan base for their ice cream parlours. We wanted people to start talking about their retail outlet products. We decided to do that with a little fun twist. Using the power of personal and social media interactions, we created an online/offline campaign for April Fool’s Day.
The Plan
It all started with a simple announcement.
We created a conversation and excitement on social media platforms and as expected, got what we were looking for.
The Twist
Watch the video to find out the twist in the tale-
The Result
This gravitated a large number of the population towards Ideal Ice Creams social media platforms who continue to strongly engage with the company, anticipating new flavours whilst cherishing the classic ones.
