[et_pb_section fb_built=”1″ admin_label=”Contact Section” module_id=”plan-a-project” _builder_version=”3.11.1″ custom_padding=”40px||0||false|false” locked=”off”][et_pb_row custom_padding=”||0px|” custom_margin=”|||” _builder_version=”3.18.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Title” _builder_version=”3.18.7″ header_font=”|700||on|||||” header_font_size=”45px” header_font_size_tablet=”40px” header_font_size_last_edited=”on|phone” header_line_height=”1.3em” header_2_font=”|700||on|||||” header_2_font_size=”45px” header_2_font_size_tablet=”40px” header_2_font_size_phone=”38px” header_2_font_size_last_edited=”on|phone” header_2_line_height=”1.3em” custom_margin=”||0px|” animation_style=”fade” animation_direction=”left” animation_starting_opacity=”100%”]
Ideal Ice Cream
[/et_pb_text][et_pb_divider divider_weight=”2px” _builder_version=”3.18.7″ max_width=”24%” module_alignment=”left” custom_margin=”|||” custom_padding=”|||”] [/et_pb_divider][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.18.7″ custom_padding=”0|0px|25px|0px|false|false”][et_pb_row custom_padding=”2px|0px|27px|0px|false|false” disabled_on=”off|off|off” _builder_version=”3.18.7″][et_pb_column type=”4_4″ _builder_version=”3.18.7″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Title” _builder_version=”3.18.7″ text_font=”||||||||” header_font=”||||||||” header_line_height=”1.2em” header_2_font=”|700||on|||||” header_2_font_size=”31px” header_2_font_size_tablet=”40px” header_2_font_size_last_edited=”on|tablet” header_2_line_height=”1.3em” header_3_font=”|700||on|||||” header_3_font_size=”30px” custom_margin=”||0px|10px” animation_style=”fade” animation_direction=”left” animation_starting_opacity=”100%” locked=”off”]
The Client
[/et_pb_text][et_pb_divider divider_weight=”2px” _builder_version=”3.18.7″ max_width=”8%” module_alignment=”left” custom_margin=”|||” custom_padding=”|||” locked=”off”] [/et_pb_divider][et_pb_text _builder_version=”3.18.7″ text_font=”||||||||” text_line_height=”1.5em” header_font=”||||||||” header_2_font=”||||||||” text_orientation=”justified” custom_margin=”||” custom_margin_last_edited=”off|desktop” custom_padding=”0px||25px”]Ideal Ice Cream is a Mangalore-based ice cream brand that is well-known among ice cream fans all over the world! Founded in 1975 by S Prabhakar Kamath, Ideal Ice Cream has grown by leaps and bounds thanks to its high-quality retail products and, more importantly, its passion to innovate and create unique flavours of ice cream.[/et_pb_text][et_pb_text admin_label=”Title” _builder_version=”3.18.7″ text_font=”||||||||” header_font=”||||||||” header_line_height=”1.2em” header_2_font=”|700||on|||||” header_2_font_size=”31px” header_2_font_size_tablet=”40px” header_2_font_size_last_edited=”on|tablet” header_2_line_height=”1.3em” header_3_font=”|700||on|||||” header_3_font_size=”30px” custom_margin=”||0px|10px” animation_style=”fade” animation_direction=”left” animation_starting_opacity=”100%” locked=”off”]
Brief
[/et_pb_text][et_pb_divider divider_weight=”2px” _builder_version=”3.18.7″ max_width=”8%” module_alignment=”left” custom_margin=”|||” custom_padding=”|||” locked=”off”] [/et_pb_divider][et_pb_text _builder_version=”3.18.7″ text_font=”||||||||” text_line_height=”1.5em” header_font=”||||||||” header_2_font=”||||||||” text_orientation=”justified” custom_margin_last_edited=”off|desktop” custom_padding=”0px||25px” custom_margin__hover_enabled=”on”]“People have multiple excuses to drink alcohol. Likewise, people have multiple excuses to have ice cream.” We tapped into this particular human insight and urged people to come up with clever excuses for eating ice cream.[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row custom_padding=”0|0px|27px|0px|false|false” _builder_version=”3.18.7″][et_pb_column type=”4_4″ _builder_version=”3.18.7″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Title” _builder_version=”3.18.7″ text_font=”||||||||” header_font=”||||||||” header_line_height=”1.2em” header_2_font=”|700||on|||||” header_2_font_size=”31px” header_2_font_size_tablet=”40px” header_2_font_size_last_edited=”on|tablet” header_2_line_height=”1.3em” header_3_font=”|700||on|||||” header_3_font_size=”30px” custom_margin=”||0px|10px” animation_style=”fade” animation_direction=”left” animation_starting_opacity=”100%” locked=”off”]
The Execution
[/et_pb_text][et_pb_divider divider_weight=”2px” _builder_version=”3.18.7″ max_width=”17%” module_alignment=”left” custom_margin=”||0px|” custom_padding=”|||” locked=”off”] [/et_pb_divider][et_pb_text _builder_version=”3.18.7″ text_font=”||||||||” text_orientation=”justified” custom_margin_last_edited=”off|desktop” custom_padding=”||” custom_margin__hover_enabled=”on”]Alter’s social media team came up with three different scenarios for the “What’s your Excuse” campaign. Based on the concepts provided, we created three different storyboards which detailed the viewpoint, visual look and feel of the scene. An appropriate cast to deliver these concepts was also hired. Once the concepts and the scripts were completed, the final draft was handed over to the production team to visually capture the moments and ensure that the scenes playout according to the storyboard.[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row custom_padding=”0px|0px|0px|0px|true|false” custom_margin=”0px||0px||true” _builder_version=”3.18.7″][et_pb_column type=”4_4″ _builder_version=”3.18.7″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.18.7″ text_font=”||||||||” text_orientation=”justified” custom_margin_last_edited=”off|desktop” custom_padding=”20px||25px” locked=”off” custom_margin__hover_enabled=”on”]
WATCH and let us know what you think!
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To know more about the campaign, result and strategy Click here.
[/et_pb_text][et_pb_button button_url=”https://www.alt-er.com/project/ideal-ice-creams/” button_text=”Click here” _builder_version=”3.18.7″ button_alignment=”center”][/et_pb_button][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ module_class=”ftrcontact” _builder_version=”3.13.1″ background_color=”#e2e2e2″ custom_margin=”||0px|” custom_padding=”20px||20px|” global_module=”253″ saved_tabs=”all”][et_pb_row use_custom_gutter=”on” gutter_width=”2″ _builder_version=”3.13.1″][et_pb_column type=”1_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”https://www.alt-er.com/wp-content/uploads/2020/09/alter-logo-new.png” alt=”Alter Footer Logo” title_text=”Alter Footer Logo” show_bottom_space=”off” align=”center” _builder_version=”3.18.7″ max_width=”65%” custom_padding=”|||”][/et_pb_image][et_pb_text _builder_version=”3.18.7″ text_font=”Rajdhani|||on|||||” text_text_color=”#000000″ text_font_size=”20px” header_font=”|700|||||||” header_line_height=”0em” header_2_text_color=”#333333″ header_2_font_size=”23px” header_4_font=”Rajdhani|700|||||||” header_4_text_color=”#000000″ text_orientation=”center” custom_margin=”15px|||” custom_padding=”|||”]
Google partner agency
[/et_pb_text][et_pb_image src=”https://www.alt-er.com/wp-content/uploads/2018/08/partner-badge.jpg” alt=”Alter Footer Logo” title_text=”Alter Footer Logo” url=”https://www.google.com/partners/agency?id=2425809000″ url_new_window=”on” show_bottom_space=”off” align=”center” _builder_version=”3.18.7″ max_width=”65%” module_alignment=”center” custom_margin=”0px|||” custom_padding=”|||”][/et_pb_image][et_pb_blurb url=”tel:+91%20762%20493%206934″ use_icon=”on” font_icon=”%%264%%” icon_color=”#999999″ icon_placement=”left” use_icon_font_size=”on” icon_font_size=”32px” admin_label=”Address” _builder_version=”3.18.7″ header_font=”Rajdhani||||||||” header_text_color=”#000000″ header_font_size=”24px” header_line_height=”1.3em” body_font=”Rajdhani||||||||” body_text_color=”#000000″ custom_margin=”15px|||”]
[/et_pb_blurb][et_pb_blurb url=”https://www.google.com/maps/place/Alt-er+Marketing+Management+-+Digital+Marketing+Agency/@12.8811907,74.7828105,12z/data=!4m18!1m12!4m11!1m3!2m2!1d74.8531962!2d12.8868712!1m6!1m2!1s0x3ba35a38c2dae4c5:0x5977574ad0d9bcd4!2sAlt-er+Marketing+Management+-+Digital+Marketing+Agency+The+Kadri+Rocks,+Opp+Vijaya+Clinic,+Kadri+Kambla+Road,+Mangaluru,+Karnataka+%E2%80%93+575004.!2m2!1d74.852851!2d12.8812!3m4!1s0x3ba35a38c2dae4c5:0x5977574ad0d9bcd4!8m2!3d12.8812!4d74.852851″ url_new_window=”on” use_icon=”on” font_icon=”%%249%%” icon_color=”#999999″ icon_placement=”left” use_icon_font_size=”on” icon_font_size=”32px” admin_label=”Address” _builder_version=”3.18.7″ header_font=”Rajdhani||||||||” header_text_color=”#000000″ header_font_size=”24px” header_line_height=”1.3em” body_font=”Rajdhani||||||||” body_text_color=”#000000″]
The Kadri Rocks,
Kadri Kambla Road,
Mangalore – 575004.
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[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https://instagram.com/altermangalore?utm_source=ig_profile_share&igshid=2189kc6aszra” _builder_version=”3.13.1″ follow_button=”off” url_new_window=”on”]
[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/company/altermangalore/?originalSubdomain=in” _builder_version=”3.13.1″ follow_button=”off” url_new_window=”on”]
[/et_pb_social_media_follow_network][et_pb_social_media_follow_network url=”https://www.behance.net/Altermangalore” _builder_version=”3.18.7″ follow_button=”off” url_new_window=”on”][/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/altermangalore” _builder_version=”3.13.1″ follow_button=”off” url_new_window=”on”]
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Digital Marketing Services
Social Media Marketing
Social Media Optimization
Search Engine Marketing
Search Engine Optimization
Digital Display Ads
Video Marketing
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Design & Branding Services
Logo design
Brand identity
Environment Graphics
Packaging design
Communication Design
Event Design
Print Design
Branding and Rebranding
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Web development Services
E-commerce web development
HTML and PHP web development
WordPress and CMS development
Landing page development
Domain, hosting and email service provider
Website maintenance (AMC)
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