[et_pb_section fb_built=”1″ admin_label=”Contact Section” module_id=”plan-a-project” _builder_version=”3.11.1″ custom_padding=”40px||0||false|false” locked=”off”][et_pb_row custom_padding=”||0px|” custom_margin=”|||” _builder_version=”3.18.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Title” _builder_version=”3.18.7″ header_font=”|700||on|||||” header_font_size=”45px” header_font_size_tablet=”40px” header_font_size_last_edited=”on|phone” header_line_height=”1.3em” header_2_font=”|700||on|||||” header_2_font_size=”45px” header_2_font_size_tablet=”40px” header_2_font_size_phone=”38px” header_2_font_size_last_edited=”on|phone” header_2_line_height=”1.3em” custom_margin=”||0px|” animation_style=”fade” animation_direction=”left” animation_starting_opacity=”100%”]
Pabbas ideal cafe
[/et_pb_text][et_pb_divider divider_weight=”2px” _builder_version=”3.18.7″ max_width=”24%” module_alignment=”left” custom_margin=”|||” custom_padding=”|||”] [/et_pb_divider][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.18.7″ custom_padding=”0|0px|25px|0px|false|false”][et_pb_row custom_padding=”50px|0px|0|0px|false|false” disabled_on=”off|off|off” _builder_version=”3.18.7″][et_pb_column type=”4_4″ _builder_version=”3.18.7″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Title” _builder_version=”3.18.7″ text_font=”||||||||” header_font=”||||||||” header_line_height=”1.2em” header_2_font=”|700||on|||||” header_2_font_size=”31px” header_2_font_size_tablet=”40px” header_2_font_size_last_edited=”on|tablet” header_2_line_height=”1.3em” header_3_font=”|700||on|||||” header_3_font_size=”30px” custom_margin=”||0px|10px” animation_style=”fade” animation_direction=”left” animation_starting_opacity=”100%” locked=”off”]
Brand Introduction
[/et_pb_text][et_pb_divider divider_weight=”2px” _builder_version=”3.18.7″ max_width=”8%” module_alignment=”left” custom_margin=”|||” custom_padding=”|||” locked=”off”] [/et_pb_divider][et_pb_text _builder_version=”3.18.7″ text_font=”||||||||” text_line_height=”1.5em” header_font=”||||||||” header_2_font=”||||||||” text_orientation=”justified” custom_margin=”||” custom_margin_last_edited=”off|desktop” custom_padding=”0px||25px”]Pabba’s is an iconic ice cream parlor in Mangalore. It is an outlet of the parent brand Ideal Ice Cream introduced to Mangalore by S Prabhakar Kamath in 1975. Pabba, as Mr.Kamath was fondly known, changed the ice cream scene in Mangalore with iconic ice creams like Gadbad, Tiramisu, Parfait and Dilkush and the legacy has continued even today.
Ideal ice cream currently has multiple outlets in Mangalore under Pabba’s Ice Cream Parlour and Pabba’s Ideal Cafe and stands as a popular ice cream and cafe for people of all ages.[/et_pb_text][et_pb_text admin_label=”Title” _builder_version=”3.18.7″ text_font=”||||||||” header_font=”||||||||” header_line_height=”1.2em” header_2_font=”|700||on|||||” header_2_font_size=”31px” header_2_font_size_tablet=”40px” header_2_font_size_last_edited=”on|tablet” header_2_line_height=”1.3em” header_3_font=”|700||on|||||” header_3_font_size=”30px” custom_margin=”||0px|10px” animation_style=”fade” animation_direction=”left” animation_starting_opacity=”100%” locked=”off”]
Brief
[/et_pb_text][et_pb_divider divider_weight=”2px” _builder_version=”3.18.7″ max_width=”8%” module_alignment=”left” custom_margin=”|||” custom_padding=”|||” locked=”off”] [/et_pb_divider][et_pb_text _builder_version=”3.18.7″ text_font=”||||||||” text_line_height=”1.5em” header_font=”||||||||” header_2_font=”||||||||” text_orientation=”justified” custom_margin_last_edited=”off|desktop” custom_padding=”0px||25px” custom_margin__hover_enabled=”on”]Pabbas Ideal Cafe has been around for many years, but people have not fully interacted with the page on social media. The client and we wanted to go beyond the traditional awareness of the brand and show our TG that we are on social media as well. Since V-day was around the corner, it was the perfect opportunity to cater to our TG and create content that they would relate with and share with their peers.[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row custom_padding=”20px|0px|0|0px|false|false” disabled_on=”off|off|off” _builder_version=”3.18.7″][et_pb_column type=”4_4″ _builder_version=”3.18.7″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Title” _builder_version=”3.18.7″ text_font=”||||||||” header_font=”||||||||” header_line_height=”1.2em” header_2_font=”|700||on|||||” header_2_font_size=”31px” header_2_font_size_tablet=”40px” header_2_font_size_last_edited=”on|tablet” header_2_line_height=”1.3em” header_3_font=”|700||on|||||” header_3_font_size=”30px” custom_margin=”||0px|10px” animation_style=”fade” animation_direction=”left” animation_starting_opacity=”100%” locked=”off”]
Strategy
[/et_pb_text][et_pb_divider divider_weight=”2px” _builder_version=”3.18.7″ max_width=”8%” module_alignment=”left” custom_margin=”|||” custom_padding=”|||” locked=”off”] [/et_pb_divider][et_pb_text _builder_version=”3.18.7″ text_font=”||||||||” text_line_height=”1.5em” header_font=”||||||||” header_2_font=”||||||||” text_orientation=”justified” custom_margin=”||” custom_margin_last_edited=”off|desktop” custom_padding=”0px||25px”]Every OG Mangalorean kid has grown up with Pabba’s for all their milestones. Valentine’s day was around the corner, and we wanted to spread love with a twist!
We wanted to showcase that young love with the 3 stages of a Mangalore love story – bike rides, romancing at the beach and of course a cute date at Pabbas! We wanted to celebrate and cherish seemingly ordinary moments like a nostalgic trip down memory lane. Something any millennial or 90’s kid would relate to![/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row custom_padding=”40px|0px|27px|0px|false|false” disabled_on=”off|off|off” _builder_version=”3.18.7″][et_pb_column type=”1_2″ _builder_version=”3.18.7″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Title” _builder_version=”3.18.7″ text_font=”||||||||” header_font=”||||||||” header_line_height=”1.2em” header_2_font=”|700||on|||||” header_2_font_size=”31px” header_2_font_size_tablet=”40px” header_2_font_size_last_edited=”on|tablet” header_2_line_height=”1.3em” header_3_font=”|700||on|||||” header_3_font_size=”30px” custom_margin=”||0px|10px” animation_style=”fade” animation_direction=”left” animation_starting_opacity=”100%” locked=”off”]
The Execution
[/et_pb_text][et_pb_divider divider_weight=”2px” _builder_version=”3.18.7″ max_width=”8%” module_alignment=”left” custom_margin=”|||” custom_padding=”|||” locked=”off”] [/et_pb_divider][et_pb_text _builder_version=”3.18.7″ text_font=”||||||||” text_line_height=”1.5em” header_font=”||||||||” header_2_font=”||||||||” text_orientation=”justified” custom_margin_last_edited=”off|desktop” custom_padding=”0px||25px” custom_margin__hover_enabled=”on”]We executed a fun ad film that was filmed over 2 days. Everything from props, costumes to our trusty actors were in-house! We chose key locations in Mangalore for the different scenes, and chose nostalgic songs that our audience could connect to![/et_pb_text][et_pb_text admin_label=”Title” _builder_version=”3.18.7″ text_font=”||||||||” header_font=”||||||||” header_line_height=”1.2em” header_2_font=”|700||on|||||” header_2_font_size=”31px” header_2_font_size_tablet=”40px” header_2_font_size_last_edited=”on|tablet” header_2_line_height=”1.3em” header_3_font=”|700||on|||||” header_3_font_size=”30px” custom_margin=”||0px|10px” animation_style=”fade” animation_direction=”left” animation_starting_opacity=”100%” locked=”off”]
Conclusion
[/et_pb_text][et_pb_divider divider_weight=”2px” _builder_version=”3.18.7″ max_width=”17%” module_alignment=”left” custom_margin=”|||” custom_padding=”|||” locked=”off”] [/et_pb_divider][et_pb_text _builder_version=”3.18.7″ text_font=”||||||||” text_orientation=”justified” custom_margin_last_edited=”off|desktop” custom_padding=”||25px” locked=”off” custom_margin__hover_enabled=”on”]We leveraged on the insights of locals to create a sure shot success video. Pabba’s continues to win people’s hearts to this day, and through this video series we ensures that the page remains engaging, relatable and people centric.
This project went on to prove how understanding your TG and turning their experiences and conversations into content is the best way to create impact.[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.18.7″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Title” _builder_version=”3.18.7″ text_font=”||||||||” header_font=”||||||||” header_line_height=”1.2em” header_2_font=”|700||on|||||” header_2_text_align=”center” header_2_font_size=”22px” header_2_font_size_tablet=”40px” header_2_font_size_last_edited=”on|tablet” header_2_line_height=”1.3em” header_3_font=”|700||on|||||” header_3_font_size=”30px” custom_margin=”||0px|10px” animation_style=”fade” animation_direction=”left” animation_starting_opacity=”100%” locked=”off”]
WATCH and let us know what you think!
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[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ module_class=”ftrcontact” _builder_version=”3.13.1″ background_color=”#e2e2e2″ custom_margin=”||0px|” custom_padding=”20px||20px|” global_module=”253″ saved_tabs=”all”][et_pb_row use_custom_gutter=”on” gutter_width=”2″ _builder_version=”3.13.1″][et_pb_column type=”1_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”https://www.alt-er.com/wp-content/uploads/2020/09/alter-logo-new.png” alt=”Alter Footer Logo” title_text=”Alter Footer Logo” show_bottom_space=”off” align=”center” _builder_version=”3.18.7″ max_width=”65%” custom_padding=”|||”][/et_pb_image][et_pb_text _builder_version=”3.18.7″ text_font=”Rajdhani|||on|||||” text_text_color=”#000000″ text_font_size=”20px” header_font=”|700|||||||” header_line_height=”0em” header_2_text_color=”#333333″ header_2_font_size=”23px” header_4_font=”Rajdhani|700|||||||” header_4_text_color=”#000000″ text_orientation=”center” custom_margin=”15px|||” custom_padding=”|||”]
Google partner agency
[/et_pb_text][et_pb_image src=”https://www.alt-er.com/wp-content/uploads/2018/08/partner-badge.jpg” alt=”Alter Footer Logo” title_text=”Alter Footer Logo” url=”https://www.google.com/partners/agency?id=2425809000″ url_new_window=”on” show_bottom_space=”off” align=”center” _builder_version=”3.18.7″ max_width=”65%” module_alignment=”center” custom_margin=”0px|||” custom_padding=”|||”][/et_pb_image][et_pb_blurb url=”tel:+91%20762%20493%206934″ use_icon=”on” font_icon=”%%264%%” icon_color=”#999999″ icon_placement=”left” use_icon_font_size=”on” icon_font_size=”32px” admin_label=”Address” _builder_version=”3.18.7″ header_font=”Rajdhani||||||||” header_text_color=”#000000″ header_font_size=”24px” header_line_height=”1.3em” body_font=”Rajdhani||||||||” body_text_color=”#000000″ custom_margin=”15px|||”]
[/et_pb_blurb][et_pb_blurb url=”https://www.google.com/maps/place/Alt-er+Marketing+Management+-+Digital+Marketing+Agency/@12.8811907,74.7828105,12z/data=!4m18!1m12!4m11!1m3!2m2!1d74.8531962!2d12.8868712!1m6!1m2!1s0x3ba35a38c2dae4c5:0x5977574ad0d9bcd4!2sAlt-er+Marketing+Management+-+Digital+Marketing+Agency+The+Kadri+Rocks,+Opp+Vijaya+Clinic,+Kadri+Kambla+Road,+Mangaluru,+Karnataka+%E2%80%93+575004.!2m2!1d74.852851!2d12.8812!3m4!1s0x3ba35a38c2dae4c5:0x5977574ad0d9bcd4!8m2!3d12.8812!4d74.852851″ url_new_window=”on” use_icon=”on” font_icon=”%%249%%” icon_color=”#999999″ icon_placement=”left” use_icon_font_size=”on” icon_font_size=”32px” admin_label=”Address” _builder_version=”3.18.7″ header_font=”Rajdhani||||||||” header_text_color=”#000000″ header_font_size=”24px” header_line_height=”1.3em” body_font=”Rajdhani||||||||” body_text_color=”#000000″]
The Kadri Rocks,
Kadri Kambla Road,
Mangalore – 575004.
[/et_pb_blurb][et_pb_social_media_follow _builder_version=”3.18.7″ text_orientation=”left” module_alignment=”right” custom_margin=”-8px|||” custom_padding=”0px|||”][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/altermangalore/” _builder_version=”3.13.1″ custom_margin=”|0px||0px” custom_padding=”|0px||0px” follow_button=”off” url_new_window=”on”]
[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https://instagram.com/altermangalore?utm_source=ig_profile_share&igshid=2189kc6aszra” _builder_version=”3.13.1″ follow_button=”off” url_new_window=”on”]
[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/company/altermangalore/?originalSubdomain=in” _builder_version=”3.13.1″ follow_button=”off” url_new_window=”on”]
[/et_pb_social_media_follow_network][et_pb_social_media_follow_network url=”https://www.behance.net/Altermangalore” _builder_version=”3.18.7″ follow_button=”off” url_new_window=”on”][/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/altermangalore” _builder_version=”3.13.1″ follow_button=”off” url_new_window=”on”]
[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_blurb title=”Quick links” disabled_on=”off|on|on” _builder_version=”3.18.7″ header_level=”h3″ header_font=”Rajdhani||||||||” header_text_color=”#000000″ border_width_bottom=”3px” border_color_bottom=”#ca9733″][/et_pb_blurb][et_pb_text _builder_version=”3.18.7″ text_font=”Rajdhani||||||||” text_text_color=”#000000″ text_font_size=”15px” header_font=”|700|||||||” header_2_text_color=”#333333″ header_2_font_size=”23px” header_4_font=”Rajdhani|700|||||||” header_4_text_color=”#000000″ custom_margin=”45px||” custom_padding=”|||”]
Digital Marketing Services
Social Media Marketing
Social Media Optimization
Search Engine Marketing
Search Engine Optimization
Digital Display Ads
Video Marketing
[/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_blurb title=”Quick links” disabled_on=”on|on|off” _builder_version=”3.18.7″ header_level=”h3″ header_font=”Rajdhani||||||||” header_text_color=”#000000″ border_width_bottom=”3px” border_color_bottom=”#ca9733″ text_orientation=”center”][/et_pb_blurb][et_pb_text _builder_version=”3.18.7″ text_font=”Rajdhani||||||||” text_text_color=”#000000″ text_font_size=”15px” header_font=”||||||||” header_2_text_color=”#333333″ header_2_font_size=”23px” header_4_font=”Rajdhani|700|||||||” header_4_text_color=”#000000″ custom_margin=”||” custom_padding=”|||”]
Design & Branding Services
Logo design
Brand identity
Environment Graphics
Packaging design
Communication Design
Event Design
Print Design
Branding and Rebranding
[/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.18.7″ text_font=”Rajdhani||||||||” text_text_color=”#000000″ text_font_size=”15px” header_font=”||||||||” header_2_text_color=”#333333″ header_2_font_size=”23px” header_4_font=”Rajdhani|700|||||||” header_4_text_color=”#000000″ custom_margin=”45px||” custom_margin_phone=”15px||” custom_margin_last_edited=”on|phone” custom_padding=”|||”]
Web development Services
E-commerce web development
HTML and PHP web development
WordPress and CMS development
Landing page development
Domain, hosting and email service provider
Website maintenance (AMC)
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