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Zari Teachers Day
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Zari Couture is a brick and mortar store in Mangalore providing localities exclusive hand-picked ethnic ensembles and fabric from around the country, since 2011. Besides this, Zari is known for a social media page that customers or #ZariFamily as their commonly called, love to engage with.
In a world where people are surrounded by unrealistic lifestyles, graphic news content, and ads, Zari decided to do something different on Teacher’s Day- Make people smile! Simple!
Zari Couture’s social media audience differs from platform to platform. The Facebook audience is largely 35+ and limited in social media usage. Our Instagram audience is between 18 to 35 and is more active on social media. The challenge was to make both these groups of people smile and share that smile with those who don’t follow us.
The brief may have been simple but the execution was a bit challenging. We thought of illustration, clicking pictures, asking people to share their stories/pictures of teachers, etc. But then realized that we needed to do only one thing. Talk to them like they talk to each other. So we tore up all the previous ‘pretty looking’ ideas and went with the pure conversation. Not a wishing post!
The result was something even we didn’t expect. People shared and engaged with great enthusiasm because our Teacher’s Day campaign genuinely took EVERYONE back and made them smile.
All it took was telling a simple story in a way everyone understood!
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Teacher’s Day
ORGANIC CAMPAIGN
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AUDIENCE
ENAGEMENT
[/et_pb_text][et_pb_image src=”https://www.alt-er.com/wp-content/uploads/2020/02/2-1.png” alt=”Capella Patisserie” title_text=”Capella Patisserie” align=”center” _builder_version=”3.18.7″ custom_padding=”20px||20px”] [/et_pb_image][et_pb_image src=”https://www.alt-er.com/wp-content/uploads/2020/02/facebook2.jpg” alt=”Capella Patisserie” title_text=”Capella Patisserie” align=”center” _builder_version=”3.18.7″ custom_padding=”20px||20px”] [/et_pb_image][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Title” _builder_version=”3.18.7″ text_font=”||||||||” text_line_height=”1.5em” header_font=”|700||on|||||” header_text_align=”right” header_text_color=”#ffffff” header_font_size=”40px” header_font_size_tablet=”40px” header_font_size_last_edited=”on|desktop” header_2_font=”|700||on|||||” header_2_text_align=”right” header_2_text_color=”#ffffff” header_2_font_size=”45px” header_2_font_size_tablet=”40px” header_2_font_size_last_edited=”on|tablet” header_2_line_height=”1.3em” background_color=”#6c0903″ custom_margin=”||0px|” custom_padding=”15px|35px||” animation_style=”fade” animation_direction=”left” animation_starting_opacity=”100%”]
FACEBOOK
INSIGHTS
[/et_pb_text][et_pb_image src=”https://www.alt-er.com/wp-content/uploads/2020/02/Facebook-Insights.jpg” alt=”Capella Patisserie” title_text=”Capella Patisserie” align=”center” _builder_version=”3.18.7″ background_color=”#6c0903″ custom_padding=”30px|30px|30px|30px”] [/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row custom_padding=”0||0||false|false” _builder_version=”3.11.1″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”https://www.alt-er.com/wp-content/uploads/2020/02/alter-zari-portfolio5.jpg” alt=”Capella Patisserie” title_text=”Capella Patisserie” _builder_version=”3.18.7″] [/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row custom_padding=”0||0||false|false” _builder_version=”3.11.1″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”https://www.alt-er.com/wp-content/uploads/2020/02/alter-zari-portfolio4.jpg” alt=”Capella Patisserie” title_text=”Capella Patisserie” _builder_version=”3.18.7″] [/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row custom_padding=”28px||0||false|false” _builder_version=”3.18.7″][et_pb_column type=”3_5″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Title” _builder_version=”3.18.7″ text_font=”||||||||” text_line_height=”1.5em” header_font=”|700||on|||||” header_text_align=”left” header_text_color=”#ffffff” header_font_size=”40px” header_font_size_tablet=”40px” header_font_size_last_edited=”on|desktop” header_2_font=”|700||on|||||” header_2_text_align=”right” header_2_text_color=”#ffffff” header_2_font_size=”45px” header_2_font_size_tablet=”40px” header_2_font_size_last_edited=”on|tablet” header_2_line_height=”1.3em” background_color=”#6c0903″ custom_margin=”||0px|” custom_padding=”15px|||35px” animation_style=”fade” animation_direction=”left” animation_starting_opacity=”100%”]
AUDIENCE
ENAGEMENT
[/et_pb_text][et_pb_image src=”https://www.alt-er.com/wp-content/uploads/2020/02/2.png” alt=”Capella Patisserie” title_text=”Capella Patisserie” align=”center” _builder_version=”3.18.7″ background_color=”#6c0903″ custom_padding=”20px||20px”] [/et_pb_image][et_pb_image src=”https://www.alt-er.com/wp-content/uploads/2020/02/3.png” alt=”Capella Patisserie” title_text=”Capella Patisserie” align=”center” _builder_version=”3.18.7″ background_color=”#6c0903″ custom_margin=”-35px||” custom_padding=”20px||20px”] [/et_pb_image][et_pb_image src=”https://www.alt-er.com/wp-content/uploads/2020/02/1.png” alt=”Capella Patisserie” title_text=”Capella Patisserie” align=”center” _builder_version=”3.18.7″ background_color=”#6c0903″ custom_margin=”-35px||” custom_padding=”20px||20px|”] [/et_pb_image][/et_pb_column][et_pb_column type=”2_5″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Title” _builder_version=”3.18.7″ text_font=”||||||||” text_line_height=”1.5em” header_font=”|700||on|||||” header_text_align=”right” header_text_color=”#000000″ header_font_size=”40px” header_font_size_tablet=”40px” header_font_size_last_edited=”on|desktop” header_2_font=”|700||on|||||” header_2_text_align=”right” header_2_text_color=”#ffffff” header_2_font_size=”45px” header_2_font_size_tablet=”40px” header_2_font_size_last_edited=”on|tablet” header_2_line_height=”1.3em” custom_margin=”||0px|10px” custom_padding=”15px|35px||” animation_style=”fade” animation_direction=”left” animation_starting_opacity=”100%”]
INSTAGRAM
INSIGHTS
[/et_pb_text][et_pb_image src=”https://www.alt-er.com/wp-content/uploads/2020/02/Instagram-insights.jpg” alt=”Capella Patisserie” title_text=”Capella Patisserie” _builder_version=”3.18.7″ custom_margin=”50px|||-100px” custom_margin_last_edited=”on|desktop” custom_padding=”|||”] [/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row custom_padding=”47px||37px||false|false” _builder_version=”3.11.1″][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_button button_url=”https://www.alt-er.com/contact-us/” button_text=”Hire Us” button_alignment=”center” _builder_version=”3.18.7″ custom_button=”on” button_text_size=”35px” button_text_color=”#ffffff” button_bg_color=”#ca9733″ button_font=”||||||||” custom_padding=”|||”][/et_pb_button][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_button button_url=”https://www.alt-er.com/contact-us/” button_text=”Work With Us” button_alignment=”center” _builder_version=”3.18.7″ custom_button=”on” button_text_size=”35px” button_text_color=”#ffffff” button_bg_color=”#ca9733″ button_font=”||||||||”][/et_pb_button][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ module_class=”ftrcontact” _builder_version=”3.13.1″ background_color=”#e2e2e2″ custom_margin=”||0px|” custom_padding=”20px||20px|” global_module=”253″ saved_tabs=”all”][et_pb_row use_custom_gutter=”on” gutter_width=”2″ _builder_version=”3.13.1″][et_pb_column type=”1_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”https://www.alt-er.com/wp-content/uploads/2018/08/alter-logo.png” alt=”Alter Footer Logo” title_text=”Alter Footer Logo” align=”center” _builder_version=”3.18.7″ max_width=”50%” custom_padding=”|||”][/et_pb_image][et_pb_blurb url=”tel:+91%20762%20493%206934″ use_icon=”on” font_icon=”%%264%%” icon_color=”#999999″ icon_placement=”left” use_icon_font_size=”on” icon_font_size=”32px” admin_label=”Address” _builder_version=”3.18.7″ header_font=”Rajdhani||||||||” header_text_color=”#000000″ header_font_size=”24px” header_line_height=”1.3em” body_font=”Rajdhani||||||||” body_text_color=”#000000″]
[/et_pb_blurb][et_pb_blurb url=”https://www.google.com/maps/place/Alt-er+Marketing+Management+-+Digital+Marketing+Agency/@12.8811907,74.7828105,12z/data=!4m18!1m12!4m11!1m3!2m2!1d74.8531962!2d12.8868712!1m6!1m2!1s0x3ba35a38c2dae4c5:0x5977574ad0d9bcd4!2sAlt-er+Marketing+Management+-+Digital+Marketing+Agency+The+Kadri+Rocks,+Opp+Vijaya+Clinic,+Kadri+Kambla+Road,+Mangaluru,+Karnataka+%E2%80%93+575004.!2m2!1d74.852851!2d12.8812!3m4!1s0x3ba35a38c2dae4c5:0x5977574ad0d9bcd4!8m2!3d12.8812!4d74.852851″ url_new_window=”on” use_icon=”on” font_icon=”%%249%%” icon_color=”#999999″ icon_placement=”left” use_icon_font_size=”on” icon_font_size=”32px” admin_label=”Address” _builder_version=”3.18.7″ header_font=”Rajdhani||||||||” header_text_color=”#000000″ header_font_size=”24px” header_line_height=”1.3em” body_font=”Rajdhani||||||||” body_text_color=”#000000″]
The Kadri Rocks,
Kadri Kambla Road,
Mangalore – 575004.
Karnataka, India.
[/et_pb_blurb][et_pb_social_media_follow _builder_version=”3.18.7″ text_orientation=”left” module_alignment=”right” custom_margin=”-8px|||” custom_padding=”0px|||”][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/altermangalore/” _builder_version=”3.13.1″ custom_margin=”|0px||0px” custom_padding=”|0px||0px” follow_button=”off” url_new_window=”on”]
[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https://instagram.com/altermangalore?utm_source=ig_profile_share&igshid=2189kc6aszra” _builder_version=”3.13.1″ follow_button=”off” url_new_window=”on”]
[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/company/altermangalore/?originalSubdomain=in” _builder_version=”3.13.1″ follow_button=”off” url_new_window=”on”]
[/et_pb_social_media_follow_network][et_pb_social_media_follow_network url=”https://www.behance.net/Altermangalore” _builder_version=”3.18.7″ follow_button=”off” url_new_window=”on”][/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/altermangalore” _builder_version=”3.13.1″ follow_button=”off” url_new_window=”on”]
[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_blurb title=”Quick links” disabled_on=”off|on|on” _builder_version=”3.18.7″ header_level=”h3″ header_font=”Rajdhani||||||||” header_text_color=”#000000″ border_width_bottom=”3px” border_color_bottom=”#ca9733″][/et_pb_blurb][et_pb_text _builder_version=”3.18.7″ text_font=”Rajdhani||||||||” text_text_color=”#000000″ text_font_size=”15px” header_font=”|700|||||||” header_2_text_color=”#333333″ header_2_font_size=”23px” header_4_font=”Rajdhani|700|||||||” header_4_text_color=”#000000″ custom_margin=”45px||” custom_padding=”|||”]
Digital Marketing Services
Social Media Marketing
Social Media Optimization
Search Engine Marketing
Search Engine Optimization
Digital Display Ads
Video Marketing
[/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_blurb title=”Quick links” disabled_on=”on|on|off” _builder_version=”3.18.7″ header_level=”h3″ header_font=”Rajdhani||||||||” header_text_color=”#000000″ border_width_bottom=”3px” border_color_bottom=”#ca9733″ text_orientation=”center”][/et_pb_blurb][et_pb_text _builder_version=”3.18.7″ text_font=”Rajdhani||||||||” text_text_color=”#000000″ text_font_size=”15px” header_font=”||||||||” header_2_text_color=”#333333″ header_2_font_size=”23px” header_4_font=”Rajdhani|700|||||||” header_4_text_color=”#000000″ custom_margin=”||” custom_padding=”|||”]
Design & Branding Services
Logo design
Brand identity
Environment Graphics
Packaging design
Communication Design
Event Design
Print Design
Branding and Rebranding
[/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.18.7″ text_font=”Rajdhani||||||||” text_text_color=”#000000″ text_font_size=”15px” header_font=”||||||||” header_2_text_color=”#333333″ header_2_font_size=”23px” header_4_font=”Rajdhani|700|||||||” header_4_text_color=”#000000″ custom_margin=”45px||” custom_margin_phone=”15px||” custom_margin_last_edited=”on|phone” custom_padding=”|||”]
Web development Services
E-commerce web development
HTML and PHP web development
WordPress and CMS development
Landing page development
Domain, hosting and email service provider
Website maintenance (AMC)
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