by Aravind Shetty, Chief Operating Officer, Alter Marketing Solutions Pvt Ltd | Jul 10, 2022 | Blog
The power of social media is often underestimated by SaaS companies across the globe, and it’s okay if you find yourself on the other side of the line. But that doesn’t mean it is too late for you to implement some high-flying strategies in social media marketing for...
by Aravind Shetty, Chief Operating Officer, Alter Marketing Solutions Pvt Ltd | Jun 29, 2022 | Blog, SAAS
No leads equal no sales. That’s all there is to it. Lead creation is perhaps the top objective for SaaS companies. But why does digital marketing for SaaS companies fall short? You’d assume that most B2B SaaS providers would be equipped to respond to this...
by Aravind Shetty, Chief Operating Officer, Alter Marketing Solutions Pvt Ltd | Jun 20, 2022 | SAAS
For B2B SaaS websites, continuity and cohesion are key. A lack of them causes the website to become a confusing mess — visually identical to thousands of other SaaS sites (pastel colours, vectors, etc.) that have also googled ‘best SaaS product pages design...
by Aravind Shetty, Chief Operating Officer, Alter Marketing Solutions Pvt Ltd | Jun 14, 2022 | Blog
A Product-as-a-Service (PaaS) subscription business is one in which clients make recurring payments for access to a product they cannot purchase upfront. This subscription model keeps gaining favour, largely due to its association with the Circular Economy and the...
by Aravind Shetty, Chief Operating Officer, Alter Marketing Solutions Pvt Ltd | Jun 5, 2022 | Blog, SAAS
Content is king. Or so they say. But that’s not quite accurate. When it comes to digital marketing for SaaS companies, the content that you put out must be optimized to reach your intended target. That’s where SaaS content marketing comes in. A prominent...
