by Aravind Shetty, Chief Operating Officer, Alter Marketing Solutions Pvt Ltd | Jun 5, 2022 | Blog, SAAS
Content is king. Or so they say. But that’s not quite accurate. When it comes to digital marketing for SaaS companies, the content that you put out must be optimized to reach your intended target. That’s where SaaS content marketing comes in. A prominent...
by Aravind Shetty, Chief Operating Officer, Alter Marketing Solutions Pvt Ltd | May 31, 2022 | Blog, SAAS
“It’s good to learn from your mistakes. It’s better to learn from others’ mistakes.” Warren Buffet said that. And he’s absolutely right. The best way to avoid making mistakes is to learn from someone else’s mistakes. It’s hard to recognize your own wrongdoings until...
by Aravind Shetty, Chief Operating Officer, Alter Marketing Solutions Pvt Ltd | May 28, 2022 | Blog, SAAS
Linkedin is one of the most effective lead-generating channels when it comes to digital marketing for SaaS companies. And yet, especially in B2B SaaS spaces, we hear complaints about LinkedIn ads for SaaS strategies returning with underwhelming results. So what...
by Aravind Shetty, Chief Operating Officer, Alter Marketing Solutions Pvt Ltd | May 18, 2022 | Blog, SAAS
Developing a website that’s both functional and aesthetically pleasing is certainly not a walk in the park. It asks for a lot of time, energy, and ingenuity, and even then it may not end up satisfying the visitors. It’s easy to question your efforts...
by Aravind Shetty, Chief Operating Officer, Alter Marketing Solutions Pvt Ltd | May 5, 2022 | Blog, SAAS
It’s not easy coming up with a SaaS growth strategy. Besides the fact that your target audience is often quite niche and your product is constantly evolving, most of the information you find online is about marketing a more traditional, stable product. ...
by Aravind Shetty, Chief Operating Officer, Alter Marketing Solutions Pvt Ltd | Apr 27, 2022 | Blog, SAAS
‘How to grow a software business?’ is a question on the mind of every startup company. Most B2B buyers bank heavily on the internet as their primary resource when looking for new business solutions. So, the question all struggling software companies need to address is...
