by Aravind Shetty, Chief Operating Officer, Alter Marketing Solutions Pvt Ltd | Jul 10, 2022 | Blog
The power of social media is often underestimated by SaaS companies across the globe, and it’s okay if you find yourself on the other side of the line. But that doesn’t mean it is too late for you to implement some high-flying strategies in social media marketing for...
by Aravind Shetty, Chief Operating Officer, Alter Marketing Solutions Pvt Ltd | Jun 29, 2022 | Blog, SAAS
No leads equal no sales. That’s all there is to it. Lead creation is perhaps the top objective for SaaS companies. But why does digital marketing for SaaS companies fall short? You’d assume that most B2B SaaS providers would be equipped to respond to this...
by Aravind Shetty, Chief Operating Officer, Alter Marketing Solutions Pvt Ltd | Jun 14, 2022 | Blog
A Product-as-a-Service (PaaS) subscription business is one in which clients make recurring payments for access to a product they cannot purchase upfront. This subscription model keeps gaining favour, largely due to its association with the Circular Economy and the...
by Aravind Shetty, Chief Operating Officer, Alter Marketing Solutions Pvt Ltd | Jun 5, 2022 | Blog, SAAS
Content is king. Or so they say. But that’s not quite accurate. When it comes to digital marketing for SaaS companies, the content that you put out must be optimized to reach your intended target. That’s where SaaS content marketing comes in. A prominent...
by Aravind Shetty, Chief Operating Officer, Alter Marketing Solutions Pvt Ltd | May 31, 2022 | Blog, SAAS
“It’s good to learn from your mistakes. It’s better to learn from others’ mistakes.” Warren Buffet said that. And he’s absolutely right. The best way to avoid making mistakes is to learn from someone else’s mistakes. It’s hard to recognize your own wrongdoings until...
by Aravind Shetty, Chief Operating Officer, Alter Marketing Solutions Pvt Ltd | May 28, 2022 | Blog, SAAS
Linkedin is one of the most effective lead-generating channels when it comes to digital marketing for SaaS companies. And yet, especially in B2B SaaS spaces, we hear complaints about LinkedIn ads for SaaS strategies returning with underwhelming results. So what...
