by Aravind Shetty, Chief Operating Officer, Alter Marketing Solutions Pvt Ltd | Jun 29, 2022 | Blog, SAAS
No leads equal no sales. That’s all there is to it. Lead creation is perhaps the top objective for SaaS companies. But why does digital marketing for SaaS companies fall short? You’d assume that most B2B SaaS providers would be equipped to respond to this...
by Aravind Shetty, Chief Operating Officer, Alter Marketing Solutions Pvt Ltd | Jun 20, 2022 | SAAS
For B2B SaaS websites, continuity and cohesion are key. A lack of them causes the website to become a confusing mess — visually identical to thousands of other SaaS sites (pastel colours, vectors, etc.) that have also googled ‘best SaaS product pages design...
by Aravind Shetty, Chief Operating Officer, Alter Marketing Solutions Pvt Ltd | Jun 5, 2022 | Blog, SAAS
Content is king. Or so they say. But that’s not quite accurate. When it comes to digital marketing for SaaS companies, the content that you put out must be optimized to reach your intended target. That’s where SaaS content marketing comes in. A prominent...
by Aravind Shetty, Chief Operating Officer, Alter Marketing Solutions Pvt Ltd | May 31, 2022 | Blog, SAAS
“It’s good to learn from your mistakes. It’s better to learn from others’ mistakes.” Warren Buffet said that. And he’s absolutely right. The best way to avoid making mistakes is to learn from someone else’s mistakes. It’s hard to recognize your own wrongdoings until...
by Aravind Shetty, Chief Operating Officer, Alter Marketing Solutions Pvt Ltd | May 28, 2022 | Blog, SAAS
Linkedin is one of the most effective lead-generating channels when it comes to digital marketing for SaaS companies. And yet, especially in B2B SaaS spaces, we hear complaints about LinkedIn ads for SaaS strategies returning with underwhelming results. So what...
by Aravind Shetty, Chief Operating Officer, Alter Marketing Solutions Pvt Ltd | May 18, 2022 | Blog, SAAS
Developing a website that’s both functional and aesthetically pleasing is certainly not a walk in the park. It asks for a lot of time, energy, and ingenuity, and even then it may not end up satisfying the visitors. It’s easy to question your efforts...
