It’s not easy coming up with a SaaS growth strategy. Besides the fact that your target audience is often quite niche and your product is constantly evolving, most of the information you find online is about marketing a more traditional, stable product.


Digital marketing for SaaS start-ups is even more complicated since you don’t really have a brand identity yet. But even for more established SaaS companies, digital marketing is not necessarily always rainbows and sunshine, precisely because of the dynamic market and ever-evolving strategies.


It doesn’t matter what stage of the SaaS journey you are at, you have to constantly improve and evolve your SaaS growth strategies to get ahead of the curve. There are some outstanding SaaS best practices you could adopt to hold you in good stead. Let’s take a look at some of them:


  • Conduct Competitive Analysis

“It’s good to learn from your mistakes. It’s better to learn from others’ mistakes.” – Warren Buffet. The best way to avoid making mistakes is to learn from someone else’s mistakes. It’s hard to recognize your own wrongdoings until you analyze the performance of your competitors, and by then it’s often too late. If you want your SaaS company to flourish, especially in terms of customer engagement, then examining your direct competitors’ SaaS content marketing strategies is an important step. Here are some steps to conduct a competitive analysis:

  • SWOT analysis of competitors
  • An eye on content marketing and paid media marketing
  • Check out their social media marketing
  • Learn from their mistakes


  • Expert Watch Online

No one can be an expert at everything. There are just too many things out there. But luckily, there are quite a lot of experts out there in any field as well. And for something as dynamic and volatile as digital marketing for SaaS, it’s easy to get left behind if you’re not constantly in the know. Start with categorizing the field you and your SaaS company want to target, and then scour the internet and your address book to find out who holds all the informational aces in this field. Once you have a list of experts ready, you can go ahead and:

  • Attend experts’ seminars and webinars
  • Follow them on social media
  • Read the experts’ blogs
  • Subscribe to email newsletters
  • Try to get in touch with them


  • Trackers in Play

“What gets measured gets managed” – Pearl Zhu.

KPIs indicate the performance of your SaaS growth strategies by tracking the most important SaaS metrics. These metrics enable a number of positives on your path towards SaaS glory, such as:

  • Reflection: This allows you greater clarity for target-setting and making time-bound projections.
  • Knowledge: Provides insights on why certain strategies work or don’t, and the wisdom to affect change.
  • Drive: Helps achieve set goals and milestones for KPIs leading to small victories which have a compounding effect on future performance.


Get a refresher on how to set appropriate KPI trackers and study the right metrics here.


  • Consultations and Agencies

You have an entire company to run. And there is more to running a SaaS company than digital marketing. Keeping up with all the new trends and coming up with new marketing techniques is not quite straightforward. Hiring an in-house team of content marketers, social media marketers, inbound specialists, web developers, etc. only leads to an inflated payroll.


Digital marketing agencies have subject-matter expertise and bring the ability to assess your company’s existing strategies from an outside perspective. Plus, an entire team comprising multiple skill-sets, geared to put the most effective digital marketing strategies in place is sure to up your digital marketing strategy for SaaS.


Combine all these steps, and you’ve got yourself a self-starter in how to keep up and evolve your digital marketing strategies for a SaaS company going forward. It all comes down to planning and strategy in Saas marketing. It’s tempting to jump right in and start writing blogs and send out emailers to all your contacts. But you’ll likely fall short without a defined strategy and plan.


Here at Alter, we provide complete marketing solutions that your company deserves to beat your competition through our team of expert SaaS digital marketing strategists. Reach out to us via email at [email protected] or give us a call at +91 99864 60086 to start your SaaS marketing journey today.


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