FreshEaze – A Journey of Visibility and Engagement
Client Overview
FreshEaze, a rising brand in organic and natural food delivery, aimed to build strong online visibility and attract high-intent website visitors. Their primary objective was to increase brand awareness and drive quality traffic by targeting health-conscious consumers and urban households across India.
The Challenge:
FreshEaze, a growing organic food delivery brand, wanted to boost its brand visibility in a competitive market and drive meaningful traffic to its website and app. The main goals were:
- Increase reach and impressions to create brand awareness.
- Drive quality traffic to the website to support customer acquisition efforts.
- Maximize ROI through high-performing creatives.
The Strategy:
We crafted a dual-focused campaign strategy:
- Brand Awareness to maximize visibility and audience reach.
- Website Traffic to attract engaged users to the platform.
- App Installs to encourage mobile adoption and build long-term user retention.
Approach:
- Identified high-interest target segments using Meta’s detailed targeting options.
- A/B tested various creatives and ad placements.
- Used insights from ongoing performance to reallocate budget toward best-performing creatives.
Creatives That Performed:
We used engaging, story-driven creatives centered around:
- Freshness and organic sourcing.
- Clean design and user-benefit-focused copy.
- Aesthetic presentation of food items and delivery packaging.
These creatives saw strong engagement metrics and helped set the brand tone for FreshEaze.
Results:
A total of ₹1,33,710.51 was spent across the campaigns.
- The combined campaigns reached 20,598,606 unique users.
- Overall, we generated 52,516,860 impressions.
Breakdown by spend:
- One of the awareness campaigns alone reached over 19.3 million people and generated nearly 49.6 million impressions, with a spend of ₹88,841.32.
- Another campaign focused on app installs reached 1.46 million users with over 2 million impressions, spending ₹17,566.63.
- A traffic-focused campaign brought in 302,830 users and 575,072 impressions, with ₹21,474.58 spent.
Key Highlights:
- Reached over 20.5 million users and delivered 52+ million impressions.
- Best-performing awareness ad generated nearly 50 million impressions alone.
- The top creatives had a cost-efficient CPM and consistently outperformed A/B tested variants.
- Website traffic campaigns yielded high intent visits, helping build a solid retargeting pool.
The Outcome:
The campaign succeeded in creating a powerful online presence for FreshEaze. With millions of impressions and meaningful website and app visits, the brand is now well-positioned for future retargeting and lead conversion strategies.
This foundational awareness also opens doors for FreshEaze’s upcoming product campaigns, influencer partnerships, and loyalty-building initiatives.