Lead Generation for the 21st Garment Fair
About the Client
Saraogi Super Sales (SSS)
Saraogi Super Sales is one of India’s largest B2B marketplaces for garment sourcing. The company connects buyers and suppliers across the globe, leveraging India’s vast resources in the readymade garment, saree, and apparel industries.
With over 16 years of industry expertise, SSS has become a trusted garment-buying house, known for its:
- Transparency in sales
- Strong business ethics
- Excellent hospitality
- Financial reliability
SSS has consistently delivered unmatched sourcing, merchandising, buying, and trading experiences, making it a preferred partner for retail businesses across India.
The Challenge:
Saraogi Super Sales was gearing up for its 21st Garment Fair (28–30 July). One of the largest garment trade events in India. The objective was to:
- Generate high-quality leads from retail shop owners looking for bulk orders.
- Build awareness across major states of India.
- Re-engage past customers and create a strong recall for the upcoming fair.
Our Strategy
To meet these goals, we deployed a multi-layered Meta Ads strategy over 3 months:
- New Audience Campaigns – Targeting retail shop owners across India who were actively seeking garment suppliers.
- Remarketing Campaigns – Re-engaging past customers and visitors to remind them of the Garment Fair.
- Custom Audience Campaigns – Leveraging SSS’s existing customer data to build lookalikes and drive conversions.
This layered approach ensured that we reached new prospects, nurtured warm leads, and maximized conversions from existing networks.
Performance Results
Here’s a breakdown of the campaign outcomes:
New Audience Campaign
- Spent: ₹80,523.53
- CPC: ₹13.22
- Leads: 728
- CPL: ₹110.61
Remarketing Campaign
- Spent: ₹24,879.78
- CPC: ₹13.18
- Leads: 279
- CPL: ₹89.17
Custom Audience Campaign
- Spent: ₹2,847.44
- CPC: ₹7.61
- Leads: 48
- CPL: ₹59.32
Key Outcomes
- Total Spent: ₹108,250.75
- Total Leads: 1,055
- Average CPL: ₹102.60
✔ Successfully generated 1,000+ verified B2B leads within 3 months.
✔ Remarketing and custom audience campaigns delivered better CPLs than cold targeting.
✔ Built awareness and engagement for the 21st Garment Fair, ensuring strong participation from retail shop owners across India.
Creatives That Performed:
Conclusion
Through a well-planned digital strategy, ALTER helped Saraogi Super Sales position itself as a leading B2B garment marketplace and drive quality participation in its 21st Garment Fair. By combining audience expansion, remarketing, and data-driven targeting, we not only achieved strong lead volume but also ensured cost-effective acquisition.