Callista – “Sky Palace Spotted in Mangalore”
About the Client
Citadel Developers – Callista, an ultra-luxurious one-floor, one-apartment project in Kadri, Mangalore.
The Challenge:
The goal was to generate leads from high-net-worth individuals, top executives, and business owners. The challenge was positioning Callista as the most luxurious apartment in Mangalore while overcoming the clutter of generic real estate ads. The client wanted to highlight exclusivity, privacy, and unmatched luxury, creating a sense of urgency among an exclusive buyer segment.
Our Strategy
We crafted a bold positioning with the hook “Sky Palace Spotted in Mangalore” to immediately spark curiosity and set Callista apart from ordinary apartments. The creative used elevated visuals with clouds, reinforcing the feeling of living above the rest, paired with sharp copy highlighting “4BHK villas with an entire floor, just for you.”
The Execution
- Designed a static creative with a striking skyscraper emerging above the clouds.
- Key details included location (Kadri), CTA (Enquire Now), and direct phone number for easy lead generation.
- Messaging emphasized exclusivity, privacy, and aspirational living.
Performance Results
- Impression: 692585
- Reach: 214145
- CTR: 0.47%
- Leads: 91
- CPL: 778.97
- Conversion Rate: 2.77%
Key Takeaways
- Unique, curiosity-driven headlines cut through ad fatigue.
- Visual storytelling (sky/above clouds) effectively communicates premium positioning.
- Direct CTA and phone number reduce friction in lead capture.
Creatives That Performed:
Conclusion
The ad not only reinforced Callista’s perception as a symbol of unmatched luxury and privacy but also proved that distinct creative storytelling can cut through a saturated real estate market, showing that exclusivity and bold positioning drive both awareness and conversions