IAAPI Expo 2025 – Google Ads Campaign
Objective
We ran Google Ads to generate leads for Semnox, who were participating at IAAPI Expo 2025. The core objective was to drive interest, encourage industry professionals to visit the Semnox booth, and learn more about the company’s innovative products and solutions.
The Challenge:
- Industry Competition: IAAPI is a global expo with many exhibitors, making it essential to stand out and obtain registrations
- Short Campaign Window: The ads were active from 5th February – 18th February 2025, requiring focused execution.
- Budget Constraint: With a ₹1,000/day budget cap, the challenge was to maximize both visibility and lead generation.
- Target Audience: Reaching qualified decision-makers in the amusement and attractions industry.
Our Strategy
- Targeted Messaging: Crafted ad copies that invited attendees to “Visit Semnox at IAAPI Expo” and highlighted the chance to explore Semnox products firsthand.
- Audience Focus: Targeted industry professionals, operators, and decision-makers likely to attend IAAPI.
- Keyword Selection: Chose high-intent keywords around IAAPI Expo and amusement industry solutions.
- Budget Optimization: Ensured an average CPL remained cost-efficient to drive maximum qualified leads.
The Execution
- Ran a Google Search Ads campaign from 5th to 18th February 2025.
- Continuously monitored performance and optimized keywords, ad copies, and bids.
- Drove traffic to a conversion-optimized landing page, where visitors could learn about Semnox products and schedule meetings.
- Used conversion tracking to measure actual leads generated.
Performance Results
- Total Spend: ₹13,992.68
- Impressions: 4,585
- Clicks: 706
- Average CPC: ₹19.82
- Conversions: 35
- Cost per Conversion: ₹399.79
Ad Performance
- Achieved a CTR of 15.39% (706 clicks / 4,585 impressions), far above B2B event benchmarks.
- Maintained a low CPC (₹19.82), showing efficient use of budget.
- Delivered 35 strong leads, demonstrating success in attracting visitors interested in meeting Semnox at IAAPI Expo.
The Outcome
The IAAPI Expo 2025 Google Ads campaign successfully drove quality leads for Semnox within a limited budget and short timeframe. By targeting industry professionals and promoting booth visits, the campaign ensured that more attendees were aware of Semnox’s presence and solutions at IAAPI.
The strong CTR and cost-effective conversions proved the campaign’s value, laying the foundation for replicating this strategy in future expos with larger budgets and wider reach.