About Prasad Netralaya
Prasad Netralaya is Karnataka’s largest eye care network, trusted since 2002 for advanced treatments, expert doctors, and patient-first care. With 10+ branches across Karnataka, Kasaragod, and Goa, it combines world-class technology with accessibility, ensuring quality vision care for all ages.
The Ask:
Prasad Netralaya wanted to promote its advanced eye care services while strengthening trust and awareness across different life stages — from cataract treatment for seniors to LASIK for young professionals, and accessibility of its multi-branch network for families.
The Campaign: “Clear Vision, Confident Lives”
Objective: Lead generation & awareness
Formats: 3 static/video creatives | Audience: Families (50+), Young Professionals (22–40), Adults (30–45)
We designed a 3-part campaign to address different life stages and patient needs, while positioning Prasad Netralaya as the most advanced and accessible eye hospital.
Creative 1: Cataract (50+ Audience)
- Concept: Emotional storytelling through father-son bond, highlighting robotic precision and faster recovery.
- Why it worked: Built trust + urgency by showing real-life struggles and quick recovery, reassuring both elderly patients and their families.
Video Link: Cataract
Creative 2: LASIK (22–40 Audience)
- Concept: Lighthearted, relatable pain points (foggy glasses, dependency) resolved with blade-free LASIK.
- Why it worked: Balanced aspiration + convenience, appealing to young professionals seeking freedom and lifestyle ease.
Video Link: LASIK
Creative 3: Multi-branch Awareness (30–45 Audience)
- Concept: A father’s daily struggle resolved through nearby Prasad Netralaya branches.
- Why it worked: Positioned the hospital as reliable + accessible, making advanced care feel within reach across Karnataka & Goa.
Video Link: Multi-branch
The Outcome
Together, the 3 creatives worked as a full-funnel campaign — from building awareness (network reach), to consideration (LASIK convenience), to conversion (cataract surgery trust).
- Amount Spent: ₹43,608.85
- Impression: 96,718
- Reach: 48,474
- Outbound Clicks: 8,853
- Results: 322
- Cost per result: ₹135.43
Key Takeaways
- Tailoring by age group & life stage maximized relevance.
- Emotion + technology together positioned Prasad Netralaya as both caring and advanced.