Who we are

Our Journey

Once upon a time, Arjun was an officer in the Merchant Navy when an unexpected wave of inspiration hit him—a book on marketing. It was love at first read, and soon, he found himself navigating a whole new world of storytelling and strategy.
While on vacation in Mangalore, Arjun reconnected with an old friend—a musician with a shared vision for change. Together, they founded Music for Change, an NGO dedicated to bringing the joy of music and dance to underprivileged and special-needs schools by providing free instruments and lessons. To turn their vision into reality, they decided to organise a fundraiser concert. But making it a grand success required more than just talent, it needed the right storyteller, someone who could strike a chord with the audience and amplify their cause and Arjun thought, who better than Disha?

Cue Disha.

Armed with an MA in Mass Communication & Journalism, Disha was working as a copywriter at an advertising agency in Bangalore. Excited to contribute to a project in her hometown, she poured her creativity into everything—from posters and invites to advertisements, she managed to bring the event’s story to life. But great copy needs great design, so they reached out to a designer friend, Niyathi, to give the words a visual soul. But their ideas needed the right voice to reach the right people and take them beyond the drawing board, straight into the hearts of supporters.

And that's when Deena stepped in.

Just after completing her Master’s in International Business, Deena was on holiday when she heard about the fundraiser and eagerly volunteered. With her people skills, negotiation skills, and infectious energy, she added the final spark to their marketing efforts. Together, this team of four pulled off one of the biggest fundraiser concerts in Mangalore. And as the applause faded, a thought lingered—What if we use this knowledge and expertise to help businesses grow?

And so, the A-Team was born.

One of the best digital marketing agencies in Mangalore that quickly became more than just a business, it was a fresh perspective, a bold movement redefining marketing in a place where many businesses were still relying on traditional practices. What began as four passionate individuals handling everything has now grown into a powerhouse of alt-links—pushing boundaries, crafting stories, and making an impact on brands across the globe with limitless creativity, every single day.

Our Journey.

Once upon a time, Arjun was an officer in the Merchant Navy when an unexpected wave of inspiration hit him—a book on marketing. It was love at first read, and soon, he found himself navigating a whole new world of storytelling and strategy.

While on vacation in Mangalore, Arjun reconnected with an old friend—a musician with a shared vision for change. Together, they founded Music for Change, an NGO dedicated to bringing the joy of music and dance to underprivileged and special-needs schools by providing free instruments and lessons. To turn their vision into reality, they decided to organise a fundraiser concert. But making it a grand success required more than just talent, it needed the right storyteller, someone who could strike a chord with the audience and amplify their cause and Arjun thought, who better than Disha?

Cue Disha.

Armed with an MA in Mass Communication & Journalism, Disha was working as a copywriter at an advertising agency in Bangalore. Excited to contribute to a project in her hometown, she poured her creativity into everything—from posters and invites to advertisements, she managed to bring the event’s story to life. But great copy needs great design, so they reached out to a designer friend, Niyathi, to give the words a visual soul. But their ideas needed the right voice to reach the right people and take them beyond the drawing board, straight into the hearts of supporters.

And that's when Deena stepped in.

Just after completing her Master’s in International Business, Deena was on holiday when she heard about the fundraiser and eagerly volunteered. With her people skills, negotiation skills, and infectious energy, she added the final spark to their marketing efforts.

Together, this team of four pulled off one of the biggest fundraiser concerts in Mangalore. And as the applause faded, a thought lingered—What if we use this knowledge and expertise to help businesses grow?

And so, the A-Team was born.

One of the best digital marketing agencies in Mangalore that quickly became more than just a business, it was a fresh perspective, a bold movement redefining marketing in a place where many businesses were still relying on traditional practices. What began as four passionate individuals handling everything has now grown into a powerhouse of alt-links—pushing boundaries, crafting stories, and making an impact on brands across the globe with limitless creativity, every single day.

Mission

We bring together passionate people, effective tools, and a brand’s
purpose to create value and a lasting impact.

Vision

To be recognized as the home of
limitless creativity.

Our Core Values

These values are the foundation of everything we do. They inspire our actions, guide our decisions, and shape the way we work together to achieve our goals. With these values, we stay true to our purpose and vision.

Our core values reflect who we are and how we achieve limitless creativity. We embrace values that fuel our growth, both professionally and personally, creating a family-like culture that’s been at the heart of Alter since day one.

Adaptability

Learning Mindset

Team Work

End to End Ownership

Respect

At Alter, we change & adapt as situations demand, learn new technologies, and adjust to client needs. We welcome feedback, stay aligned with industry regulations, and always seek more creative ways to find solutions! So, let’s just say, what’s new today?

At Alter, we improve a little each day by staying updated, seeking new knowledge and experiences, and exploring structured and informal learning opportunities. With the courage to explore uncharted territory, we ensure our creative solutions create an impact in the ever-evolving advertising world. So, what new thing did you learn today?

At Alter, we are dedicated to our team’s success, trusting their abilities while always offering support. We openly share feedback, knowing that victories and setbacks are experiences we face together. With empathy, open communication, and dependability, we step in when needed, ensuring no one stands alone.

At Alter, to own a task means seeing every detail through and taking full responsibility for the success of your work. You handle everything from start to finish, making informed decisions, anticipating challenges, and delivering high-quality results. You ensure communication is clear, knowing that the success of each task reflects your commitment to excellence.

At Alter, respect means treating everyone with humility, engaging in constructive dialogue, and valuing diverse opinions. We listen attentively, acknowledge contributions, and maintain professionalism, fostering a culture where collaboration thrives and everyone feels valued.

Adaptability

Learning Mindset

Team Work

End to End Ownership

Respect

We are

Alt-Links

Introducing Alt-links – a dynamic team driven by creativity, collaboration, and a passion for innovation. We bring fresh perspectives and bold ideas to every challenge, constantly pushing boundaries to deliver exceptional results. Together, we build strong connections and create impactful solutions that inspire and transform.