To increase website traffic and generate high-quality leads for AK Apple Ply through targeted Meta (Facebook & Instagram) campaigns.
While the campaign delivered strong lead numbers, we faced a few critical challenges during execution:
We implemented a full-funnel lead generation campaign with a focus on detailed audience targeting based on industry interests such as construction, architecture, interior design, and real estate. Creative emphasis was placed on product quality, durability, and brand trust—supported by high-performing visuals and headlines.
We used a mix of MG videos and static image ads. The creatives with product-in-use visuals and CTA-driven captions delivered the highest lead engagement.
We successfully built a strong lead pipeline for the sales team. The CPL remained under the benchmark, and user engagement improved significantly, validating the creative and targeting approach.