Ayu Health
Branding
Client
Ayu Health
Year
2023
The Ayu Health hoarding project was designed to establish a warm and reassuring brand presence, emphasizing the hospital’s commitment to patient comfort and trust. The campaign features two key visuals: one showcasing a young girl drawing on the hospital wall, symbolizing a stress-free healing environment, and another depicting a doctor holding a patient's hand, representing trust and compassionate care. The tagline, "A hospital like home, Doctors like family," reinforces the idea of a supportive and comforting healthcare experience. With a clean, modern layout and soft, welcoming colors, this project successfully highlights Ayu Health’s mission to provide quality care with a human touch.
The Ayu Health hoarding project was designed to establish a warm and reassuring brand presence, emphasizing the hospital’s commitment to patient comfort and trust. The campaign features two key visuals: one showcasing a young girl drawing on the hospital wall, symbolizing a stress-free healing environment, and another depicting a doctor holding a patient's hand, representing trust and compassionate care. The tagline, "A hospital like home, Doctors like family," reinforces the idea of a supportive and comforting healthcare experience. With a clean, modern layout and soft, welcoming colors, this project successfully highlights Ayu Health’s mission to provide quality care with a human touch.
