Boosting MQLs for Manch MDM by Introducing a High-Impact UBL Case Study on LinkedIn
About Manch MDM
- Maintain consistent and accurate master data
- Improve data governance and compliance
- Reduce manual effort in data processing
- Enable faster and more reliable business decisions
Objective
- Data leaders
- IT heads
- Digital transformation teams
The goal was to consistently drive high-intent leads who were actively exploring enterprise data management solutions.
Challenge
During the campaign period, the performance of the existing LinkedIn campaigns began to decline, and the number of SQLs started slowing down.
Ad Fatigue from Existing Case Study
The campaign had been running an existing case study asset for an extended period, which had already reached a large portion of the target audienceAs a result:
- Many users had already viewed the asset multiple times
- Engagement levels began to decline
- The campaign started experiencing ad fatigue, reducing its ability to generate fresh SQL leads
Enterprise Buyers Need Strong Proof
In enterprise SaaS categories like Master Data Management, decision-makers often require clear proof of real-world impact before engaging with a product.
Feature-based messaging alone was not sufficient to maintain strong lead flow.
Strategy
To overcome ad fatigue and revive lead generation, the strategy was to introduce a new high-impact customer success story into the campaign.
Introducing the UBL Case Study
A new case study from UBL Ltd. was added to the LinkedIn campaign as a fresh asset to attract enterprise decision-makers.
The case study demonstrated how Manch helped UBL achieve measurable operational improvements, including:
- 95% reduction in KYC processing time
(from 4–6 months to just 72 hours) - Digitized beneficiary change processes with automated verification
- Consistent, audit-ready data across regions
- Faster payouts and significantly reduced manual effort
This success story served as strong social proof, helping prospects understand the real business value of the Manch platform.
Execution
Platform: LinkedIn Ads
Campaign Enhancement: Addition of a new case study ad asset (UBL Case Study)
Content Format: Customer Success Case Study Delivered via Conversation Ads
By introducing the UBL case study alongside the existing campaign assets, the campaign gained fresh engagement and renewed interest from the target audience.
Results
After introducing the UBL case study into the LinkedIn campaign, lead generation performance improved significantly.
Total MQLs Generated: 22
Out of MQLs, the SQLs Generated: 5
With the introduction of a new case study, our MQL to SQL conversion rate improved to 22.73%.
Key Insights
The campaign highlighted an important lesson for enterprise SaaS marketing:
- Introducing new customer success stories can significantly revive campaign performance
- Enterprise decision-makers respond strongly to real-world business outcomes
The UBL case study provided fresh proof of Manch’s capabilities, helping the campaign regain momentum and attract qualified leads.
The Outcome
By introducing a new high-impact case study into the LinkedIn campaign, Manch was able to overcome ad fatigue and significantly improve lead generation.
The UBL success story became a key contributor to the campaign’s performance, generating the majority of MQLs during the period and reinforcing Manch’s credibility among enterprise prospects.
This approach demonstrated that continuously refreshing campaigns with new customer success stories is critical for sustaining performance in B2B SaaS advertising.