Zari Couture

Zari Couture The Client Zari Couture in Mangalore has been providing distinctive hand-picked ethnic ensembles and fabric from across the country to local residents since 2011. They are known for having a collection of the finest ethnic wear designs to cater to a wide range of tastes and contemporary accents. Apart from that, Zari is also well-known for its social media page, where its customers, or the #ZariFamily as they are affectionately known, enjoy engaging. Brief Zari Couture – Mangalore, has been providing the town with a variety of exceptional hand-picked ethnic ensembles for quite some time. Since the people of Mangalore were already familiar with the brand, the client and the team wanted to take things up a notch. We wanted to show off the delicate intricacies of the apparel, which go hand in hand with traditional festivals like Ugadi, Sankranthi, Holi, and Diwali, which are all coming up soon, with a new crop of creatives. The Strategy From the brief received, three things were clear. The creative needed to be heartfelt; include Zari product placement and; be targeted toward the people of Mangalore. With these points in mind, we decided to make a sweet, heartfelt video of a girl carefully packing a saree she purchased from Zari for her mother. The video would be voiced over with mentions of different elements that the people of Mangalore could relate to like the childhood memories of elocution competitions, the love for butterscotch ice cream, etc. The Execution The project went on for three days. Although riddled with various challenges, our team at Inbox Productions could create a stellar creative by sticking to the proposed timeline. The first task at hand was to brainstorm and finalize a storyboard for the shoot. This was our main priority during the first day. Day two was dedicated to shooting all the elements for the creative 一 from the visuals to the voice-over. And finally, on day three, we wrapped by getting the final cut edited and approved. The Conclusion The video creative did exactly what it needed to do. It got people engaging with the post while also being exposed to the Zari brand. The response was overwhelming and Zari was more than happy with what we had produced. With such marketing strategies, we were able to go far and beyond what was required from our team and give the best output to Zari and make their mother’s day campaign a huge success. View this post on Instagram A post shared by Zari Couture (@zari_couture)

Aruna Masala

Aruna Masala Brand Introduction Situated in the bustling industrial area of Baikampady in Mangalore City, Aruna Masalas has provided a range of food products including Direct Spice Powders, Blended Spice Powders, Instant Cooking Mixes, Pickles and Pastes ever since its inception in 1980. Emboldened by their commitment to constantly improve and innovate, Aruna Masalas promise pure and healthy ingredients following the strictest quality standards to ensure that the raw ingredients they use are sourced ethically and hygienically. They proudly serve customers in Karnataka, Maharashtra, Goa, and Kerala, as well as in the Middle East and Australia. Brief Women’s day was coming up. And being a cooking brand, Aruna Masalas were well aware of the sexist tropes against women regarding their roles in a society defined by patriarchal norms. So keeping that in mind, Aruna Malasas wanted to celebrate the role all women play in our society without glorifying their societal oppression. And that’s where we came in! The Strategy The strategy was clear. It was important to highlight women’s role in society, and how the young men with claims to fame and achievements in society always had a woman or a maternal figure beside them for support. But we wanted to show the subtle ways women influence all our lives, even when we’re not paying attention. We came up with a series of three short videos, starting with a young budding culinary enthusiast who makes a dish that is just missing something. A mother’s love, affection, and probably a pinch of salt. Next, we break some stereotypes by showing a young man at the gym struggling with his exercise form, when a female trainer swoops in and gives him a hand and a quick word of advice, helping him reach his fitness goals. Finally, in the third video, an old man is trying to learn how to drive. He struggles at one point, and just then, his partner alongside lends her a hand, a gesture that showcases unrelenting support in trying to find the right way. The Execution Once the creative team and the production team came together to conceptualize, write and storyboard the 3 different ideas, execution began immediately in terms of finalizing the props, locations, and actors. All the actors in the three videos were sourced in-house, and then the production team took over to execute the storyboard concepts complete with visual details. It took us less than three days to film the ads that encapsulated our efforts, our love, respect, and admiration for all the women in our society. View this post on Instagram A post shared by Aruna Masalas (@arunamasalas) View this post on Instagram A post shared by Aruna Masalas (@arunamasalas) View this post on Instagram A post shared by Aruna Masalas (@arunamasalas) The Outcome What we delivered though was a piece of artistic brilliance with a touch of emotion and a pinch of pride to women all over. Aruna Masalas were delighted with the end product as exceeded all expectations and gave them a video to cherish for lifetimes to come. All the actors, the set design, frame positioning and shots were just splendid. This video was but an opportunity – to express our creative magic and display what Alter can accomplish with a just teenie-weenie idea!

Pabbas Ideal Cafe

Pabbas ideal cafe Brand Introduction Pabba’s is an iconic ice cream parlor in Mangalore. It is an outlet of the parent brand Ideal Ice Cream introduced to Mangalore by S Prabhakar Kamath in 1975. Pabba, as Mr.Kamath was fondly known, changed the ice cream scene in Mangalore with iconic ice creams like Gadbad, Tiramisu, Parfait and Dilkush and the legacy has continued even today. Ideal ice cream currently has multiple outlets in Mangalore under Pabba’s Ice Cream Parlour and Pabba’s Ideal Cafe and stands as a popular ice cream and cafe for people of all ages. Brief Pabbas Ideal Cafe has been around for many years, but people have not fully interacted with the page on social media. The client and we wanted to go beyond the traditional awareness of the brand and show our TG that we are on social media as well. Since V-day was around the corner, it was the perfect opportunity to cater to our TG and create content that they would relate with and share with their peers. Strategy Every OG Mangalorean kid has grown up with Pabba’s for all their milestones. Valentine’s day was around the corner, and we wanted to spread love with a twist! We wanted to showcase that young love with the 3 stages of a Mangalore love story – bike rides, romancing at the beach and of course a cute date at Pabbas! We wanted to celebrate and cherish seemingly ordinary moments like a nostalgic trip down memory lane. Something any millennial or 90’s kid would relate to! The Execution We executed a fun ad film that was filmed over 2 days. Everything from props, costumes to our trusty actors were in-house! We chose key locations in Mangalore for the different scenes, and chose nostalgic songs that our audience could connect to! The Conclusion We leveraged on the insights of locals to create a sure shot success video. Pabba’s continues to win people’s hearts to this day, and through this video series we ensures that the page remains engaging, relatable and people centric. This project went on to prove how understanding your TG and turning their experiences and conversations into content is the best way to create impact. View this post on Instagram A post shared by Pabbas | IdealCafe | Pabbas IdealCafe (@pabbasidealcafe_official)

Ideal Icecream

Ideal Ice Cream The Client Ideal Ice Cream is a Mangalore-based ice cream brand that is well-known among ice cream fans all over the world! Founded in 1975 by S Prabhakar Kamath, Ideal Ice Cream has grown by leaps and bounds thanks to its high-quality retail products and, more importantly, its passion to innovate and create unique flavours of ice cream. Brief “People have multiple excuses to drink alcohol. Likewise, people have multiple excuses to have ice cream.” We tapped into this particular human insight and urged people to come up with clever excuses for eating ice cream. The Execution Alter’s social media team came up with three different scenarios for the “What’s your Excuse” campaign. Based on the concepts provided, we created three different storyboards which detailed the viewpoint, visual look and feel of the scene. An appropriate cast to deliver these concepts was also hired. Once the concepts and the scripts were completed, the final draft was handed over to the production team to visually capture the moments and ensure that the scenes playout according to the storyboard. WATCH and let us know what you think! View this post on Instagram A post shared by Ideal Ice Cream (@idealicecream_official) View this post on Instagram A post shared by Ideal Ice Cream (@idealicecream_official) View this post on Instagram A post shared by Ideal Ice Cream (@idealicecream_official)

Category: Campaign Management

Zari Couture

Aruna Masala

Pabbas Ideal Cafe

Ideal Icecream

Ideal

Zari

Zari Couture

Alter Marketing Solutions Pvt. Ltd.