Ayu Health
Big Win: Health Brand’s Organic Traffic Jumps 417% in just 6 Months Introduction Ayu Health is a trusted healthcare brand with 140+ high-quality hospitals across India. Ayu Health makes top-notch healthcare accessible, focusing on innovation, quality, and affordability. Currently present in Bangalore , Jaipur , Delhi (NCR), Chandigarh and Hyderabad. Challenge Insufficient organic traffic:The website is not attracting enough natural and relevant visitors from search engines.Blog Page : Ayu Health Blog Technical issues in the website:There are underlying technical problems that are impacting the website’s performance and hindering search engine crawlers. Less backlinks:The website lacks sufficient quality backlinks from reputable sources, affecting its authority and ranking potential. Alter Solutions URL structure change: Optimizing our URLs improves search engine visibility and user navigation. Technical optimization: Enhancing website performance through various technical improvements. Increased number of blogs: Publishing more blogs to attract and engage visitors consistently. Multilingual blogs: Creating content in multiple languages like hindi to reach a broader audience. Optimized blogs with images and interlinking. Backlinks: with relevant backlinks we enhanced the credibility and authority of our website. The Impact 417% increase in organic traffic in just 6 months We got 318k clicks and 17.6M impressions to our website in 6 months 292 and counting referring pages to the domain Website traffic overview for the last 6 months Result Organic Search Traffic Growth: From June 1 to November 30, 2022, the blog received 34,308 users and 40,559 sessions. From December 1, 2022, to May 31, 2023, the blog experienced significant growth, with 177,585 users and 201,503 sessions. Percentage change in the last 6 months:Users : 417.62%, Sessions : 396.81%.
Prasad Netralaya
Eye Hospital Local SEO Campaign Generates 230.89% Increase In Visibility 604 + + Leads 4400 + Monthly Organic Traffic 91 Referring Domain 78 On-page Score Introduction Prasad Netralaya comprises a variety of eye care facilities including an advanced Diagnostic Imaging Center, an Eye Laser Center, a Comprehensive Retina Clinic and Neuro-Ophthalmic specialists. Prasad Netralaya has been dedicated to enhancing and treating vision since 2002. Currently prasad netralaya has 5 centers in and around south canara. They are the first one to get world class ophthalmic equipment and facilities to the south karnataka region. Over the years, we’ve expanded and built a panoply of clinics for various eye ailments such as cataracts, myopia, squint alignments, glaucoma, and many more. We have a specialized team that is well equipped with the latest technology and research facilities so that every procedure is done with the utmost care and precision. Challenge No much organic traffic coming to the sitePrasad netralaya website was built long ago with not much SEO optimization done. So the site was not ranking for primary keywords and not much traffic was also coming to the site. Site was appearing for random keywordsSite content was not written for SEO optimized keywords. Resulting the site was appearing for random keywords not focused on buyer intended keywords. No inbound enquiry and callsSince the website had very poor traffic rate and not many visitors coming to the site, obviously enquiries generated were also limited. Relied more on paid media for enquiryHospital had so much capacity to serve people and inbound enquiry was not sufficient enough to cope up with the demand. Since organic keywords were not on the top of the google search, the marketing team was forced to spend money on PPC to up our game on the competitors. Low Site reputation on the googleSite didn’t have much referring domain and backlinks to gain the trust on the site. The reputation on the google eye was quite bad due to low domain authority of the site. Alter Solutions The Audit There was an existing site before we took over SEO for Prasad Netralaya. When we did the basic website audit, we came to know the site was built on an html site and technology was very outdated with a bunch of technical SEO Errors. Fixing them is equally effortful as building the new site. So team had suggested to revamp the website and its taken to consideration Website Revamp Based on the SEO and website audit, the Team started with revamping the website. Since 60% of the technical SEO has to be taken care of before the website development itself, SEO team has taken care of the technical SEO bit carefully and optimized for the search engines standards. On-page Optimization Post the website was launched, the team started working on on-page optimization. Each page optimized and made it like a landing page and took care of the following things as part of Optimize the content Conversion optimization Interlinking Optimization tools integrations Marketing integrations Conversion Tracking URL Optimization Image Optimization Content Gap Analysis Keyword Density Keyword Proximity Keyword stuffing Avg Time Spent analysis and optimization Media material creation(Banners, quite, infographics, podcast and video) Location Specific SEO As part of the SEO strategy team focused on local SEO strategy to rank the site on all the locations we have presence over. Actions points that is considered for the same are as follows, Research on the long tail location specific keywords. Develop the content and standalone pages for the same. Optimized the google my business listings Listed in local business directories Reviews and reputation strategy Backlink Strategy Not only local SEO, certains keywords we need to rank on state level. Since we are one of very few hospitals with high class facilities in India, we need to focus on a high level backlink strategy to gain Google’s trust to rank the site well on SERP. We have taken care of the following things on the offpage SEO side of it. Social bookmarking Directory submission Email Outreach PPT submission Local Listing QA submission Web 2.0 Blog outreach Guest posting Video Submission Link Exchange Social Promotion Publication outreach Backlink analysis Business directory submission The Impact 230.89% increase in user visit to the site 230.89% increase in organic user 12150 and counting referring pages to the domain Increased UR and DR over period of time Conclusion People consider google search for their research and considering for their service requirement Having strong local search presence will bring great trust in people and build the reputation also on the market Premium services like lasik and laser eye surgeries people will do more then 1 set of research and local SEO and overall online presence leaves the best impression in the decision making process.
Apple Ply
Here’s how a plywood company boosted its organic traffic by 1045.36% in just 7 months! Introduction Established 4 decades ago, Apple Plywood is a pioneer plywood manufacturer in the South India region. Apply Ply has grown to become one of the largest and well-positioned as one of India’s long-term manufacturers of allied wood products and is currently offering the widest range of products. Apple Ply enjoys a unique brand identity as the market leader, with offerings that are considered industry benchmarks. AK group’s aspiration is an exemplar in sustainability practices. Furthermore, their production plants in India and abroad have been certified with the coveted ISO 9001:2015 standard demonstrating their adherence to the BIS standards. All of this goes to show that they are focused on “green” quality as the ultimate priority. They are guided by a simple philosophy of adding more value-for-money products and at the same time, improving upon their existing product portfolio through extensive research and customer feedback. Challenge Less Organic TrafficThe website created was a static website with very little information. There was not enough content with relevant keywords used and the pages were not optimized. Was not ranking for relevant keywordsThe pages were not ranking on the SERP as they were not optimized based on the targeted and relevant keywords which lead to low page ranking and domain authority. There was no proper content strategyThe website had no content being published like blogs, product descriptions, etc. The website was slowThe website load time was very high which made it less user-friendly. Having IssuesThe website load time was very high which made it less user-friendly. The website was not optimizedThe website was not optimized with meta tags, descriptions, and keywords on the pages which lowered the ranking. Alter Solutions Since AK Plywood emphasized ranking No. 1 on the SERP, here’s what Alter had done to revamp the website: The SEO team analyzed and conducted a base report which included the issues that needed to be fixed. A wireframe was created ( WORD ) and the URL of the website was structured. Competitor research was conducted and keywords were finalized. From these chosen keywords, the content was generated in the form of blogs, pillar articles, product page optimization, and on-page and off-page optimization. Different pages were optimized based on the relevant keywords to improve the visibility in the SERP. Local SEO strategy was adopted by optimizing Google My Business to be ranked on local searches that are location specific. Blog Funnel was built along with interlinking and external linking. On-page activities like content optimization were conducted. Off-page activities like Q&A answering, Directory Listing, Email Outreach, Blog Promotion, Social Bookmarking, Local Listing, and Guest Posting were conducted in order to generate backlinks. Result The website has been ranking for the 21 relevant keywords used which gives more visibility on Search Engine. Organic Traffic has been increased by 1045.36% Referral Traffic has been increased by 3580%. Top ranking locations as per country are India, United States, China, United Arab Emirates, and Qatar. Keywords targeted for certain pages have a good rank on the SERP. The average keyword ranking position has increased by 7.22%. Conclusion The majority of people have shifted to the online world which is why having an online identity for your business is very important to build credibility and trust. Digital Marketing is one of the cost-efficient and best options to measure ROI if you’re planning to expand your business. Having a proper Digital Marketing strategy will help you stay ahead of the competition and reduce your risk of marketing channel saturation. Structured approach to your marketing strategy will help you give long lasting results, rather than just having assets in place without connecting them to each other.
Tesor World
Here’s How A Home Decor Store Increased Its Organic Traffic By 258% Introduction Tesor World is one of many manufacturers that sell appealing home décor and furnishings. It is one of Bangalore’s leading home decor retailers, seeking to provide a wide range of carefully crafted, high-quality products. Tesor World distinguishes itself from the competition by offering a diverse range of exquisite home décor products made by artisans from across India. From handcrafted ceramics to ornamental decors such as canvas paintings and metallic wall art 一 They have it all. Challenge No relevant keywords and Organic traffic to the websiteThe website created by Tesor was a static website with minimum information. They were not getting relevant traffic and were ranking on random keywords since the website and its content was not optimized with the relevant and specific keywords. The website was not user friendlyAlong with the website, it wasn’t mobile-friendly as well. The load time of the website was high. Their site was having a lot of technical issues, security hacks and injections every now and then. Visibility on SERP was lowPages were not ranking on the SERP as they were not optimized based on the targeted keywords which lead to low page and domain authority. Alter Solutions Since Tesor emphasized on wanting to rank on the first page of the SERP for relevant niche keywords and having a secure website, here is how we did the website revamp: The SEO team analyzed and conducted a base report which included the issues that needed to be fixed. A wireframe was created ( WORD ) and the URL of the website was structured. The website was created on WordPress and linked to Shopify (Conversion to E-Commerce website) along with activation of chat mode and social media. Competitor research was conducted and keywords were finalized based on Primary, Secondary and tertiary. From these chosen keywords, content was generated in the form of blogs, pillar articles, product page optimization and on-page and off-page optimization. Different pages were created and categorized based on Product and service. These pages were optimized based on the relevant keywords to improve the visibility in the SERP. Local SEO strategy was adopted by optimising Google My Business to be ranked on local searches that are location specific. Blog Funnel was built along with interlinking and external linking. On – page activities like content optimization Off – page activities like Q&A answering, Directory Listing, Email Outreach, Blog Promotion, Social Bookmarking, Local Listing and Guest Posting was conducted inorder to generate backlinks. Result The website has been ranking for the relevant keywords used which gave more visibility on Google.The Page Authority and Domain Authority has been increased by 11% and 32% respectively. After revamping the website, the Organic Traffic has increased by 258.22% from the last 2 years. Referral Traffic has increased by 396.41%. Top three ranking locations as per cities are Bangalore, Mangalore and Mumbai. Top ranking locations as per state are Karnataka, Maharashtra, Kerala, Tamil Nadu and New Delhi. 9 keywords that are targeted are ranking on the first page of the SERP (Search Engine Ranking Page). Conclusion Majority of people have shifted to the online world which is why having an online identity for your business is very important to build credibility and trust. Digital Marketing is one of the cost-efficient and best options to measure ROI if you’re planning to expand your business. Having a proper Digital Marketing strategy will help you stay ahead of the competition and reduce your risk of marketing channel saturation. Structured approach to your marketing strategy will help you give long lasting results, rather than just having assets in place without connecting them to each other.