Driving Consistent Leads on a Minimal Budget for Render Visuals Via Google Ads
Background
Render Visuals, a 3D rendering solutions company, was earlier running Google Ads with a daily budget of AUD 50/day, generating around 35 leads/month. Due to client requirements, the budget was reduced to AUD 20/day starting end of July 2025.
- Previous KPI (higher budget): 35 leads/month
- Revised KPI (with reduced budget): 10 leads/month
Challenge
Google Ads performance is directly proportional to budget. A 60% budget cut typically results in reduced visibility, lower clicks, and fewer conversions. While we strongly advised against reducing the budget due to the potential impact on results, the client insisted.
Delivering even 10 quality leads at this reduced spend was challenging, as competition in the 3D rendering industry is high, CPCs are competitive, and visibility drops significantly with smaller budgets.
Strategy Implemented
Instead of seeing this as a limitation, we took it as a challenge to optimize and extract the maximum value from every dollar spent. Steps taken included:
- Competitor Keyword Integration – Added high-performing competitor keywords to capture relevant traffic.
- Fresh Ad Copies – Rolled out new adcopy variations to improve CTR and conversion rates.
- Bid Strategy Shift – We optimised our Target CPA bidding, aligning with realistic lead acquisition costs.
Results
August 2025 (first month after budget cut)
- Spend: AUD 602.75
- Impressions: 3,433
- Clicks: 141
- Conversions: 6
- Cost per Conversion: AUD 100.46
September 2025 (after optimization)
- Spend: AUD 593.89
- Impressions: 2,829
- Clicks: 129
- Conversions: 10
Cost per Conversion: AUD 59.39
Key Insights
- Despite the budget cut, we managed to reach the revised KPI of 10 leads in September.
- Cost per conversion improved by 41% (from AUD 100.46 → AUD 59.39).
- Even with fewer impressions and clicks, better targeting and optimized bidding improved conversion efficiency.
- This proves that smart optimization can overcome budget limitations, though reducing ad spend is never an ideal approach.
Conclusion
While reducing ad spend is generally not recommended in Google Ads (as it limits reach and competitiveness), we respected the client’s requirements and took it as a challenge. By restructuring campaigns, testing new ad copies, and leveraging competitor insights, we successfully delivered results.
This case demonstrates that with the right strategy and execution, even strict budget constraints can be turned into a success story.