Driving High-Quality Leads for a Diagnostic Center in Mangalore
Client: White Glove Diagnostics
Project Background
The client operated in the healthcare industry, running an offline diagnostic center in Mangalore city. They faced stiff competition from multiple established players in the same region. This was also the client’s first attempt at digital advertising, with a newly created Google Ads account.
Challenge:
Initially, all service-related keywords were grouped into a single ad group, which led to a drop in lead quality and rankings. The challenge was to restructure the account to improve relevance, drive quality traffic, and generate measurable results.
Strategy & Execution
- Shift from Meta Ads to Google Search Ads: Since Meta Ads did not perform well, we moved to intent-based search campaigns to capture high-intent users.
- Keyword Segmentation: Instead of using a single ad group, I created multiple ad groups aligned with each diagnostic service.
- Personalized Ad Copies: Developed tailored ad creatives to match search intent and highlight service offerings.
- Landing Page Creation: Designed a single-page landing page focused on conversions, reducing distractions and improving lead capture.
- Google My Business Integration: Connected the diagnostic center’s GMB profile with Google Ads, enabling location-based targeting and ads to appear both on SERP and Google Maps.
- Search Term Optimization: Continuously monitored and refined search terms to improve relevance, clicks, and conversions.
Results
- Achieved 200% of monthly KPIs, exceeding expectations.
- Each ad group performed strongly, driving consistent lead flow.
- With GMB integration, the campaign generated a minimum of 4 daily calls, of which nearly 80% converted into paying customers.