Alter

FreshEaze – A Journey of Visibility and Engagement

Client Overview

FreshEaze, a rising brand in organic and natural food delivery, aimed to build strong online visibility and attract high-intent website visitors. Their primary objective was to increase brand awareness and drive quality traffic by targeting health-conscious consumers and urban households across India.

The Challenge:

FreshEaze, a growing organic food delivery brand, wanted to boost its brand visibility in a competitive market and drive meaningful traffic to its website and app. The main goals were:

  • Increase reach and impressions to create brand awareness.

  • Drive quality traffic to the website to support customer acquisition efforts.

  • Maximize ROI through high-performing creatives.

 

The Strategy:

We crafted a dual-focused campaign strategy:

  1. Brand Awareness to maximize visibility and audience reach.

  2. Website Traffic to attract engaged users to the platform.

  3. App Installs to encourage mobile adoption and build long-term user retention.

 

Approach:

  • Identified high-interest target segments using Meta’s detailed targeting options.

  • A/B tested various creatives and ad placements.

  • Used insights from ongoing performance to reallocate budget toward best-performing creatives.

 

Creatives That Performed:

We used engaging, story-driven creatives centered around:

  • Freshness and organic sourcing.

  • Clean design and user-benefit-focused copy.

  • Aesthetic presentation of food items and delivery packaging.

These creatives saw strong engagement metrics and helped set the brand tone for FreshEaze.

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Results:

A total of ₹1,33,710.51 was spent across the campaigns.

  • The combined campaigns reached 20,598,606 unique users.

  • Overall, we generated 52,516,860 impressions.

Breakdown by spend:

  • One of the awareness campaigns alone reached over 19.3 million people and generated nearly 49.6 million impressions, with a spend of ₹88,841.32.

  • Another campaign focused on app installs reached 1.46 million users with over 2 million impressions, spending ₹17,566.63.

  • A traffic-focused campaign brought in 302,830 users and 575,072 impressions, with ₹21,474.58 spent.

Key Highlights:

  • Reached over 20.5 million users and delivered 52+ million impressions.

  • Best-performing awareness ad generated nearly 50 million impressions alone.

  • The top creatives had a cost-efficient CPM and consistently outperformed A/B tested variants.

  • Website traffic campaigns yielded high intent visits, helping build a solid retargeting pool.

 

The Outcome:

The campaign succeeded in creating a powerful online presence for FreshEaze. With millions of impressions and meaningful website and app visits, the brand is now well-positioned for future retargeting and lead conversion strategies.

This foundational awareness also opens doors for FreshEaze’s upcoming product campaigns, influencer partnerships, and loyalty-building initiatives.