Driving Awareness and Admissions Through a Targeted Production Video Campaign
The Client:
IMJ Institute of Science & Commerce (IMJISC), established in 2022 in memory of IM Jayaram Shetty and affiliated with Mangalore University, has rapidly built a reputation for delivering quality higher education. The institution offers career oriented undergraduate programs with a strong focus on employability. Alongside BCom, BCA, and BBM degrees, IMJISC provides professional coaching for CA and CS aspirants, and skill-based certifications in Practical Accounting, Taxation, Artificial Intelligence & Machine Learning (AIML), and Cyber Security. Backed by experienced faculty and a future-ready curriculum, IMJISC aims to shape globally competent graduates equipped to thrive in today’s competitive job market.
The Challenge:
As a relatively new institution established in 2022, IMJISC faced the challenge of establishing credibility and building awareness. The college needed to clearly communicate advantages to prospective students and parents. Since many were still unfamiliar with the institution, the goal was to bridge this perception gap and present IMJISC as a reliable, future-focused option for higher education. Compounding the challenge was the urgency of the admissions timeline seats were filling fast, and it was critical to generate interest and convert potential applicants quickly. The campaign required a sharp, focused production video that could not only raise awareness but also drive action within a short window of time.
The Execution:
To address the awareness gap and drive action, we developed a compelling production video that highlighted what sets IMJISC apart. The video focused on showcasing the unique academic environment, practical training, and career-focused approach of the institution. Through a mix of dynamic visuals and student testimonials, we conveyed how studying at IMJISC is not just about earning a degree but about gaining the skills, confidence, and industry exposure needed to build a successful career. The video positioned IMJISC as a place where students are not only educated, but also empowered to step into real-world roles with clarity and competence.
Results:
The campaign delivered strong results within a short span, validating the effectiveness of a focused, emotionally driven production video. With a spend of ₹30,099.77, the campaign reached over 11.47 lakh people and generated 806 leads bringing the cost per lead (CPL) down to just ₹37.34. These numbers reflect not only efficient media planning but also the creative’s ability to resonate with the target audience and drive real action.
The Conclusion:
The campaign succeeded in strengthening IMJISC’s brand presence and generating meaningful engagement during a critical admission window. The production video not only enhanced awareness among students and parents but also created a sense of urgency that drove inquiries and applications. By clearly communicating IMJISC’s unique value proposition, the video helped shift perception from “new and unknown” to “trusted and promising.” This case reinforced the impact of storytelling in education marketing—especially when backed by strong visuals, real voices, and a timely call to action.