Manch's Master Data Management (MDM) platform
The Client:
Manch’s Master Data Management (MDM) platform – MDM 2.0, addresses the challenges of inaccurate enterprise data, which can significantly impact business operations, margins, and compliance. By ensuring a single source of truth for all stakeholder data, Manch MDM helps businesses maintain data accuracy and streamline processes.
Benefits of Implementing Manch MDM:
Improved Data Quality: Reduces data silos, duplicates, and unverified information, leading to enhanced customer experiences and data governance.
Regulatory Compliance: Mitigates risks of non-compliance and potential regulatory actions by ensuring authenticated data.
Cost Efficiency: Streamlines verification processes, reducing expenses and minimizing inefficiencies.
The Challenge:
The main challenge was reaching C-level executives and other top decision-makers in the FMCG, manufacturing, and pharmaceutical industries. Given the niche nature of this audience, we selected LinkedIn as the ideal platform for running targeted ads. However, engaging them is challenging due to their limited platform activity. Precise targeting and compelling messaging are essential to capture their attention effectively.
The Execution:
We launched static and video-based lead generation campaigns on LinkedIn Ads. Later, we tested document ads and conversation ads to explore different lead generation strategies. Our creatives focused on building trust with our target audience by leveraging numbers and statistical data to highlight the impact of Manch MDM 2.0. This data-driven approach helped reinforce credibility and drive higher engagement with decision-makers. As a result, we successfully generated quality leads from top brands such as Safari Bags, Apollo Tyres, SANY, Apollo Pharmacy, Marico, L&T, Nerolac, Mother Dairy, Liberty, Reliance, Exide, Metro, and Trident, to name a few.
Results:
- Spent: 2,323,868.20
- Impressions: 563,660
- Clicks: 22,979
- CPC: 101.13
- Leads: 417
- CPL: 5,205.64
- CTR: 4.08%
Best Creatives:
The Conclusion:
In conclusion, through extensive testing and the timely deployment of the right LinkedIn Ads strategy for Manch, we were able to generate quality leads for top brands. By continuously refining our approach, we ensured that our campaigns reached the right audience at the right time, resulting in strong engagement and valuable business opportunities for Manch.