About Newton Software Private Limited
Newton is a leading construction management software designed to bring clarity, efficiency, and control to complex projects. From cost tracking and material management to labor systems and compliance, Newton helps construction companies, contractors, and site engineers streamline their operations with cutting-edge technology. With features tailored to the realities of construction sites, Newton turns daily chaos into organized, trackable, and compliant processes.
Introduction
Every construction site begins the day with a ritual: the morning labour rush at the gate. But behind it lies a bigger problem — attendance fraud, proxy entries, compliance headaches, and lost hours. Newton approached us with a challenge: how do we position their Contract Labour Management System as the smarter way to bring order to this chaos?
Our answer: A GDN ad campaign that turns the most familiar pain point into a clear “before vs. after” solution. By showing the chaos at the gate and contrasting it with Newton’s system, we spoke directly to the frustrations of owners, contractors, and site engineers.
Visual Concept: “Labour Chaos at the Gate Every Morning?”
Type: GDN Ads | Objective: Lead generation | Audience: Construction company owners, contractors, site engineers, material suppliers
Execution:
The Outcome
- Impressions: 16,740
- Reach: 19,527
- Clicks: 227
- Conversion: 10
Key Takeaways
- In B2B, relatability builds attention — leading with a universal pain point made the ad instantly relevant.
- Proof-points convert — highlighting compliance and biometric features built trust with decision-makers.
- Newton’s strength: Transforming messy, unregulated site realities into structured, compliant, and efficient systems.