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How did we help Render Visual connect with homebuilders and generate quality leads through smart, data-driven marketing?

Introduction

Render Visuals is a 3d visualization company that specializes in high-quality design and visual solutions for businesses. They needed to enhance their digital presence and build stronger connections with potential clients seeking professional visual content services.

Brief

Render Visuals approached us with specific challenges in their digital marketing efforts, seeking to:

  • Enhance the quality of incoming leads.
  • Build stronger trust in their brand.
  • Establish themselves as a credible player in the visual content industry
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Challenges

Despite having a strong portfolio of work, Render Visuals faced several obstacles in their digital marketing:

  • Low engagement rates with their advertising campaigns.
  • Limited brand recognition in their target market leading to people not trusting the brand.
  • Poor user experience on their landing pages affects the user experience & conversion rates.
  • Potential clients were viewing their ads but not taking action.

The Execution

We developed and implemented a comprehensive strategy to elevate Render Visuals’ digital presence:

  1. Awareness Building
  • Created a targeted display advertising campaign showcasing Render Visuals’ best work which helped us develop brand awareness highlighting their expertise and unique value proposition.
  • Established consistent brand messaging across all digital platform. 

    2. User Experience Enhancement

  • Optimized landing pages to better showcase their portfolio
  • Improved site navigation and user flow
  • Enhanced the overall user experience to better reflect the quality of work.

    3. Lead Generation Optimization

  • Implemented personalised messaging in our campaigns for different market segments
  • Refined targeting parameters to reach the most relevant audience.
  • Streamlined lead capture forms to gather quality information while maintaining user experience.

Result

  • The strategic implementation led to marked improvements:
  • Significant increase in brand recognition within their target market.
  • Higher quality leads from homebuilders genuinely interested in visual content services.
  • Improved engagement rates on advertising campaigns and enhanced user experience leading to better conversion rates.

Google Ads:

  • Spent: A$22,447.55
  • Impressions: 340,459
  • Clicks: 8,501
  • CPC: A$2.64
  • Leads:282
  • CPL: A$79.60
  • CTR: 2.50%

Meta Ads:

  • Spent: A$11,612.51
  • Impressions: 1,485,543
  • Clicks: 15,570
  • CPC: A$0.75
  • Leads: 371
  • CPL: A$31.29
  • CTR: 0.40%

Best Creatives

Key Learnings

  • In the visual content industry, building trust requires both strong portfolio presentation and consistent brand presence
  • Optimized user experience is crucial for a company that sells visual services
  • Personalized campaigns help attract more relevant leads
  • A strategic approach to brand awareness directly impacts lead quality.