The Ad Campaigns That Made Students Stop, Swipe & Apply at MITK
About MITK:
Founded in 2004 by Late I. M. Jayaram Shetty and the MNBS Trust, Moodlakatte Institute of Technology, Kundapura (MITK) was established to make quality technical education accessible to rural communities. Over the years, it has empowered students from modest backgrounds to pursue engineering and management careers. Affiliated with Visvesvaraya Technological University (VTU), MITK also offers a two-year MBA program launched in 2008, nurturing industry-ready professionals with technical and managerial expertise.
The Task: Cracking the Admissions Code in Karnataka
MITK aimed to drive admission enquiries from the right audience across Kundapura, South Karnataka, and select areas in North Karnataka. Our task was to run a five-month campaign for both their engineering and MBA programs, creating compelling creatives that made students feel recognised, understood, and confident that MITK’s courses were the perfect fit for their aspirations.
The Creative Game Plan That Spoke to Students
Across the MITK campaign, the copy was designed to blend strategy, empathy, and aspiration, ensuring the brand message resonated with both students and parents while driving admissions. The key techniques included:
- Problem–Solution Framing
- Aspirational Positioning
- Storytelling
- Benefit-Led, Not Feature-Led
- Social Proof & Credibility Anchors
- Swipe & Scroll Hooks
- Student-Centric Language
- Future-Ready Narrative
Bringing the Creative Game Plan to Life
Result
By directly addressing student anxieties and reframing them into aspirational outcomes, the campaign built both trust and desire. The use of curiosity-driven hooks, metaphorical storytelling, and outcome-led messaging ensured the content stood out in crowded feeds, while credibility anchors reassured parents and students alike.
This balance of empathy + aspiration + proof translated into measurable success:
- Amount Spent: ₹1,43,573
- Reach: 8,51,372
- Leads Generated: 719
- Amount Spent: ₹1,43,573