SSS
How We Stitched Together a Lead Generation Strategy for India’s Biggest Garment Fair Client Overview: Saraogi Super Sales (SSS) stands as one of India’s premier B2B marketplaces for garment sourcing. With 16 years of industry experience, SSS connects buyers and suppliers across the globe with India’s vast textile resources. As pioneers in the readymade garment, saree, and apparel sourcing space, they’ve built their reputation on transparency, reliable business ethics, exceptional hospitality, and financial strength. Their impressive network spans 15 branches nationwide with 300 dedicated professionals serving over 4,000 loyal customers as of 2023. Our Target? A Two-Month Sprint to Fill a Two-Day Fair SSS approached us with a time-sensitive opportunity: maximize registrations from across 9 states for their upcoming garment fair, scheduled for August 6-7, 2024. With only two months to build momentum, we needed to create a strategy that would attract quality attendees from across a vast geographic area. Our Tailored Approach: Stitching the Right Audience Together We developed a two-pronged approach: Reconnecting with existing relationships: We created personalized messaging for SSS’s established customer base, highlighting the exclusive benefits of attending the fair. Weaving new connections: We identified and targeted potential new clients who showed specific interest in the clothing and apparel industry, particularly business owners of clothing shops. How We Wove a Winning Strategy We thoroughly targeted their desired audience by segmenting based on key factors—focusing on individuals interested in the clothing and apparel industry, particularly business owners and clothing shop owners. We then curated creatives that evoked urgency and excitement for the garment fair. Moreover, our creative strategy focused on evoking both urgency and excitement. We developed compelling visuals and copy that highlighted the unique opportunities available only at this garment fair, emphasizing the limited-time nature of the event. The Results? Beyond Expectations SSS hoped for 300 registrations. Guess how many we delivered? Expected Results: 300 leads Actual Results: 1,727 leads Key Metrics: Total Investment: ₹91,859.95 Cost Per Lead: ₹53.91 Impressions: 1,457,288 Reach: 345,861 Creatives That Got Us the Results How Passion and Precision Brought the Fair to Life Our success stemmed from understanding the power of targeted precision. By crafting distinct messaging strategies for both existing and potential clients and speaking directly to the needs and interests of clothing shop owners and industry professionals, we created a sense of exclusivity and opportunity that drove registration numbers far beyond initial projections. The result wasn’t just a successful campaign—it was a garment fair that brought together businesses from across 9 states, creating valuable connections and opportunities that continue to strengthen SSS’s position as an industry leader!
Janapriya
Janapriya Branding Client Janapriya Year 2023
White Glove
White Glove Client White Glove Year 2023 White Glove, run by Dr. Chintan Hegde with 15 years of experience, provides a full range of diagnostic services, including routine tests, blood tests, imaging services, and free home sample collection—all under one roof. The client had a clear objective, to create awareness about their services in and around Mangalore while building trust and credibility among their customers. White Glove, run by Dr. Chintan Hegde with 15 years of experience, provides a full range of diagnostic services, including routine tests, blood tests, imaging services, and free home sample collection—all under one roof. The client had a clear objective, to create awareness about their services in and around Mangalore while building trust and credibility among their customers.
GL Acharya
GL Acharya Client GL Acharya Year 2023 For GL Acharya’s festive posts, we aimed to merge cultural storytelling with the brand’s signature jewellery collection. Each creative piece was designed to celebrate Indian traditions while subtly integrating jewellery elements as visual metaphors. Our approach ensured that every festive greeting was not just a wish but an artistic representation of heritage, emotion, and elegance. For GL Acharya’s festive posts, we aimed to merge cultural storytelling with the brand’s signature jewellery collection. Each creative piece was designed to celebrate Indian traditions while subtly integrating jewellery elements as visual metaphors. Our approach ensured that every festive greeting was not just a wish but an artistic representation of heritage, emotion, and elegance.
Bindu
Bindu Branding Client Bindu Year 2023 Established in 1987 by Mr. Sathya Shankar, The House of Bindu has grown from an automobile spare parts shop into a dynamic conglomerate. With expansions into auto finance through Praveen Capital in 1994 and the launch of Bindu Mineral Water, the brand has built a legacy of innovation and growth. Social media designs were developed to reflect the brand’s journey, capturing its heritage, versatility, and evolving identity. Established in 1987 by Mr. Sathya Shankar, The House of Bindu has grown from an automobile spare parts shop into a dynamic conglomerate. With expansions into auto finance through Praveen Capital in 1994 and the launch of Bindu Mineral Water, the brand has built a legacy of innovation and growth. Social media designs were developed to reflect the brand’s journey, capturing its heritage, versatility, and evolving identity.
Zari
Zari Branding Client Zari Year 2023 Founded in 2011 by Vijesh & Nanditha in Mangaluru, Zari Couture began as a curated ethnic apparel store and has since evolved into a multi-outlet brand with diverse offerings, including Zari Junior. Social media designs were crafted to reflect Zari’s elegant aesthetic, cultural richness, and evolving fashion journey. Founded in 2011 by Vijesh & Nanditha in Mangaluru, Zari Couture began as a curated ethnic apparel store and has since evolved into a multi-outlet brand with diverse offerings, including Zari Junior. Social media designs were crafted to reflect Zari’s elegant aesthetic, cultural richness, and evolving fashion journey.
The Skin Clinic
Mastercare Invisible teeth aligners by Dr. Dhiraj’s dental clinic is the first aligner in Mangalore.
GL Acharya
A Celebration of Strength & Grace The Story Behind the Campaign GL Acharya has been a trusted name in jewellery since 1957, known for its purity and innovative designs. But this time, we wanted to celebrate something even more precious—the incredible women who inspire us everyday. The Idea Women play countless roles—caregivers, professionals, leaders, and changemakers. Yet, their contributions often go unnoticed. Our campaign, #GLWomenOfGold, set out to change that. We wanted to honor the strength, resilience, and grace of real women and share their inspiring stories with the world. How We Did It From February 28 to March 8, we shared 10 inspiring stories across Instagram and Facebook. Each woman was featured in shades of purple (a symbol of empowerment) and adorned with GL Acharya’s elegant jewellery—a tribute to their inner and outer radiance. The Impact 52K+ organic reach on Instagram | 100K+ on Facebook54% increase in Facebook profile visits1,000% boost in Instagram interactions While UGC engagement was lower than expected, the overwhelming response to the campaign proved that stories of real women deserve to be told and celebrated. Facebook – Reach Instagram – Reach Facebook – Profile Visits Facebook Accounts Reached 105,115 Content Interactions 3.4K +35% Link Clicks 332 +66% Profile Visits 5.1K +54% New Followers 294 +14.5% Instagram Accounts Reached 52,269 (3,316 +19.1% Followers and 48.9K Non Followers) Accounts Engaged 4,315 (481 Followers +167% and 3,848 Non Followers) Post Interactions 4,569 +1423% (4044 Likes, 92 Saves, 10 Shares 160 Comments) Reels Interactions 220 (220 Likes, 37 Shares, 16 Saves, 16 Comments) Impressions 127,935 Content Interactions 17,819 Profile Visits 2,452 +26.1% New Followers 94 The UGC idea for the campaign using the Instagram Add Yours Template was used by over 50 people in 2 days. What We Learned This campaign reinforced the power of authentic storytelling and meaningful collaborations. Even with unexpected challenges, when you celebrate real people, the impact is undeniable. To all the women who inspire us every day—you are truly golden.
Kahpa
Crafting Digital Success for AHSCON 2025 The Power of Strategic Healthcare Marketing When Karnataka Allied and Healthcare Professionals Association (KAHPA) aimed to promote AHSCON 2025, they needed more than just visibility – they needed impact. Here’s how we delivered results that mattered. The Vision AHSCON 2025 wasn’t just another conference – it was designed to be a catalyst for healthcare innovation and professional growth. KAHPA, as a premier association for Allied and Healthcare Professionals, set out to create an event that would resonate with the entire healthcare community. The Challenge Create compelling digital campaigns that would speak to:– Tomorrow’s healthcare pioneers (students)– Today’s knowledge architects (faculty)– Industry trailblazers (professionals) Our Strategy: Precision in Motion Digital Blueprint– Investment: ₹1,00,285– Platforms: LinkedIn + Meta– Target: Multi-tiered healthcare audience The Formula We crafted a campaign that was:– Smart as AI in healthcare– Precise as laboratory testing– Engaging as hands-on workshops Results That Turn Heads By The Numbers📊 Campaign Performance:– ₹1,00,285 spent– 13,18,036 impressions– 6,493 engaged clicks– 591 quality leads– ₹169 cost per lead– 0.49% CTR Best Creatives: Perfect Balance Registration Achievement:– 90% conference registrations– 10% workshop sign-ups Key Success Factors 1. Laser-focused targeting across platforms2. Messages that resonated with each audience segment3. Platform-optimized content strategy4. Smart budget allocation The Impact The campaign not only met but exceeded expectations, creating buzz among:– Allied Health Sciences students– Teaching faculty– Clinical laboratory professionals Let’s Create Something Amazing Together Whether you’re planning a major event, launching a new service, or looking to enhance your digital presence, we’re here to help you make your mark in the digital world.
Render Visuals
How did we help Render Visual connect with homebuilders and generate quality leads through smart, data-driven marketing? Introduction Render Visuals is a 3d visualization company that specializes in high-quality design and visual solutions for businesses. They needed to enhance their digital presence and build stronger connections with potential clients seeking professional visual content services. Brief Render Visuals approached us with specific challenges in their digital marketing efforts, seeking to: Enhance the quality of incoming leads. Build stronger trust in their brand. Establish themselves as a credible player in the visual content industry Challenges Despite having a strong portfolio of work, Render Visuals faced several obstacles in their digital marketing: Low engagement rates with their advertising campaigns. Limited brand recognition in their target market leading to people not trusting the brand. Poor user experience on their landing pages affects the user experience & conversion rates. Potential clients were viewing their ads but not taking action. The Execution We developed and implemented a comprehensive strategy to elevate Render Visuals’ digital presence: Awareness Building Created a targeted display advertising campaign showcasing Render Visuals’ best work which helped us develop brand awareness highlighting their expertise and unique value proposition. Established consistent brand messaging across all digital platform. 2. User Experience Enhancement Optimized landing pages to better showcase their portfolio Improved site navigation and user flow Enhanced the overall user experience to better reflect the quality of work. 3. Lead Generation Optimization Implemented personalised messaging in our campaigns for different market segments Refined targeting parameters to reach the most relevant audience. Streamlined lead capture forms to gather quality information while maintaining user experience. Result The strategic implementation led to marked improvements: Significant increase in brand recognition within their target market. Higher quality leads from homebuilders genuinely interested in visual content services. Improved engagement rates on advertising campaigns and enhanced user experience leading to better conversion rates. Google Ads: Spent: A$22,447.55 Impressions: 340,459 Clicks: 8,501 CPC: A$2.64 Leads:282 CPL: A$79.60 CTR: 2.50% Meta Ads: Spent: A$11,612.51 Impressions: 1,485,543 Clicks: 15,570 CPC: A$0.75 Leads: 371 CPL: A$31.29 CTR: 0.40% Best Creatives Key Learnings In the visual content industry, building trust requires both strong portfolio presentation and consistent brand presence Optimized user experience is crucial for a company that sells visual services Personalized campaigns help attract more relevant leads A strategic approach to brand awareness directly impacts lead quality.