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Zari
Zari Client Zari Year 2023 Since its inception in 2011, Zari Couture has grown into a multi-outlet fashion brand with diverse offerings, including Zari Junior. Our social media designs were crafted to reflect this evolution—blending cultural richness with modern aesthetics. Through engagement posts, festive celebrations, and storytelling-driven visuals, we helped shape a strong and stylish digital identity for the brand. Since its inception in 2011, Zari Couture has grown into a multi-outlet fashion brand with diverse offerings, including Zari Junior. Our social media designs were crafted to reflect this evolution—blending cultural richness with modern aesthetics. Through engagement posts, festive celebrations, and storytelling-driven visuals, we helped shape a strong and stylish digital identity for the brand.
Pioneer
Pioneer Branding Client Pioneer Year 2023 We designed a series of social media posts for Pioneer, focusing on both product highlights and brand storytelling. The objective was to create engaging and visually striking content that reinforces Pioneer’s premium sound quality, innovation, and automotive lifestyle appeal across digital platforms. We designed a series of social media posts for Pioneer, focusing on both product highlights and brand storytelling. The objective was to create engaging and visually striking content that reinforces Pioneer’s premium sound quality, innovation, and automotive lifestyle appeal across digital platforms.
Kosmedix
Kosmedix Branding, Packaging Client Kosmedix Year 2023 Kosmedix is a modern unisex wellness brand that embodies confidence, boldness, and self-care. Its branding features a clean sans-serif logotype and a distinct turquoise palette, reflecting vitality and balance. The design system ensures a cohesive presence across packaging, social media, and advertising, making Kosmedix a standout brand that celebrates self-love and holistic well-being for all. Kosmedix is a modern unisex wellness brand that embodies confidence, boldness, and self-care. Its branding features a clean sans-serif logotype and a distinct turquoise palette, reflecting vitality and balance. The design system ensures a cohesive presence across packaging, social media, and advertising, making Kosmedix a standout brand that celebrates self-love and holistic well-being for all. THE CHALLENGE To craft a visual identity that projected Kosmedix as a ‘Bold, Sharp, Friendly And Timeless’ brand. Kosmedix came to us with the desire to revamp its brand identity. The goal was to create a complete brand identity system for Kosmedix that captured the essence of the brand. The key element here was the logo — the most important visual asset of the brand, embodying resourcefulness and simplicity, projecting a ‘Bold, Sharp, Friendly And Timeless’ brand. We had to craft the logo and the brand identity system as a representation of their end-to-end aesthetic care solutions for women and men. The intention was to: Maintain authenticity and build brand equity; Leverage the scale of their system across all mediums; Provide more consistency and quality; and Facilitate increased system productivity THE ALT-ER SOLUTION As with any project, the process started off with sketching. Rough concepts that came to mind were documented, both on paper and digitally. After a lot of exploration on messy artboards in Adobe Illustrator, a few selected variants were presented to the team. Upon their feedback and a couple more revisions, a strong and refined concept was proposed. This made the cut and is now the current logo. THE IDENTITY SYSTEM The font and colour theory plays a big part in capturing the spirit of the brand. A serif font, having an authentic quality that ties in with Timeless and Boldness values, proved to be the way to go for the logotype. It expresses trust and reliability, attention to detail and personable service – all of the company’s core values & qualities. The Kosmedix brand identity is born from the brand idea of feeling confident, boldness and pays homage to people who are driven by self-love. All the graphic elements and the overall graphic language is a reflection of this. Kosmedix is a single coloured brand. It makes them stand out and plays a critical part in what makes them look and feel different. White and Light Gray are usually used for backgrounds. Coal Black is usually used for body text.
Ayu Health
Ayu Health Branding Client Ayu Health Year 2023 The Ayu Health hoarding project was designed to establish a warm and reassuring brand presence, emphasizing the hospital’s commitment to patient comfort and trust. The campaign features two key visuals: one showcasing a young girl drawing on the hospital wall, symbolizing a stress-free healing environment, and another depicting a doctor holding a patient’s hand, representing trust and compassionate care. The tagline, “A hospital like home, Doctors like family,” reinforces the idea of a supportive and comforting healthcare experience. With a clean, modern layout and soft, welcoming colors, this project successfully highlights Ayu Health’s mission to provide quality care with a human touch. The Ayu Health hoarding project was designed to establish a warm and reassuring brand presence, emphasizing the hospital’s commitment to patient comfort and trust. The campaign features two key visuals: one showcasing a young girl drawing on the hospital wall, symbolizing a stress-free healing environment, and another depicting a doctor holding a patient’s hand, representing trust and compassionate care. The tagline, “A hospital like home, Doctors like family,” reinforces the idea of a supportive and comforting healthcare experience. With a clean, modern layout and soft, welcoming colors, this project successfully highlights Ayu Health’s mission to provide quality care with a human touch.
Radiance
Radiance Branding Client Radiance Year 2023 Karnataka Bank is launching a new and improved internet banking facility called ‘KBL ONE’ for its corporate customers. This innovative and secure application aims to enhance user experience by allowing corporate users to effortlessly manage their accounts with the Bank. With ‘KBL ONE,’ corporate customers can enjoy a seamless banking experience, accessible anytime and anywhere, 24/7, 365 days a year. Roopa Hotel, now rebranded as Radiance by Hotel Roopa, is a 44-year-old legacy property redefining premium yet affordable hospitality in Mangalore’s Central Business District. The new branding highlights its heritage, business-friendly services, and luxury at a great price, ensuring a strong presence across all customer touchpoints.
Skin Clinic
Skin Clinic Branding Client Skin Clinic Year 2023 Karnataka Bank is launching a new and improved internet banking facility called ‘KBL ONE’ for its corporate customers. This innovative and secure application aims to enhance user experience by allowing corporate users to effortlessly manage their accounts with the Bank. With ‘KBL ONE,’ corporate customers can enjoy a seamless banking experience, accessible anytime and anywhere, 24/7, 365 days a year. The Skin Clinic tasked us with designing a premium hoarding to introduce EmSculpt Neo & EmFace in Mangalore. The design emphasized artistic visuals and minimal copy to position the treatments as cutting-edge sculpting solutions, driving awareness and customer inquiries.
Ideal Ice Cream
Ideal Ice Cream Social Media Client Ideal Year 2023 Karnataka Bank is launching a new and improved internet banking facility called ‘KBL ONE’ for its corporate customers. This innovative and secure application aims to enhance user experience by allowing corporate users to effortlessly manage their accounts with the Bank. With ‘KBL ONE,’ corporate customers can enjoy a seamless banking experience, accessible anytime and anywhere, 24/7, 365 days a year. Karnataka Bank is launching a new and improved internet banking facility called ‘KBL ONE’ for its corporate customers. This innovative and secure application aims to enhance user experience by allowing corporate users to effortlessly manage their accounts with the Bank. With ‘KBL ONE,’ corporate customers can enjoy a seamless banking experience, accessible anytime and anywhere, 24/7, 365 days a year. The Client Ideal Ice Cream is a Mangalore-based ice cream brand that is well-known among ice cream fans all over the world! Founded in 1975 by S Prabhakar Kamath, Ideal Ice Cream has grown by leaps and bounds thanks to its high-quality retail products and, more importantly, its passion to innovate and create unique flavours of ice cream. Brief “People have multiple excuses to drink alcohol. Likewise, people have multiple excuses to have ice cream.” We tapped into this particular human insight and urged people to come up with clever excuses for eating ice cream. The Execution Alter’s social media team came up with three different scenarios for the “What’s your Excuse” campaign. Based on the concepts provided, we created three different storyboards which detailed the viewpoint, visual look and feel of the scene. An appropriate cast to deliver these concepts was also hired. Once the concepts and the scripts were completed, the final draft was handed over to the production team to visually capture the moments and ensure that the scenes playout according to the storyboard. View this post on Instagram A post shared by Ideal Ice Cream (@idealicecream_official) View this post on Instagram A post shared by Ideal Ice Cream (@idealicecream_official) View this post on Instagram A post shared by Ideal Ice Cream (@idealicecream_official)
Zari
Zari Social Media Client Zari Year 2023 Karnataka Bank is launching a new and improved internet banking facility called ‘KBL ONE’ for its corporate customers. This innovative and secure application aims to enhance user experience by allowing corporate users to effortlessly manage their accounts with the Bank. With ‘KBL ONE,’ corporate customers can enjoy a seamless banking experience, accessible anytime and anywhere, 24/7, 365 days a year. Karnataka Bank is launching a new and improved internet banking facility called ‘KBL ONE’ for its corporate customers. This innovative and secure application aims to enhance user experience by allowing corporate users to effortlessly manage their accounts with the Bank. With ‘KBL ONE,’ corporate customers can enjoy a seamless banking experience, accessible anytime and anywhere, 24/7, 365 days a year. Brand introduction Zari Couture is an ethnic wear store in Mangalore that boasts the finest collection of exclusive, hand-picked sarees, salwars, lehengas and fabrics from around the country. This was the month that Zari completed 10 years of providing Mangalore with the best women’s wear. They needed to showcase this success through their range of Kalamkari sarees. They wanted to create an online presence so that people interact with them on a regular basis. They wanted Zari Couture to become a name that everyone knew and talked about. Brief Zari Couture was already making waves with its range of collections throughout Mangalore. But now it was time for them to showcase their special collections so that the women of Mangalore can choose sarees that make them stand out among the crowd. The brief was simple – put Zari’s Kalamkari collection on the grid as the fabric of the month for July and increase its visibility among the audiences. The Strategy The design team came up with several creative ideas for an innovative way to showcase the Kalamkari collection. Our major challenge was to depict the design and textures of the Kalamkari sarees. The intricately crafted designs cover the entire saree and need a large part of the saree to be shown on the screen so that audiences can truly imbibe its eccentric beauty. We also planned our shoots across 6 days and divided them into the product shoot and model shoot. The Execution In order to perfect the shoot and avoid any reshoots, we first designed a mood board to visualize the grid and ensure that there were minimal changes to our plan. This helped us achieve our target of completing our shoot in a span of 6 days. For the product shoot, we used sarees with the most attractive on-screen appeal. We shot post pictures using 4 sarees over the course of 2 days. The top 3 best outcomes were chosen to be posted. For the reel, we first created a storyboard and planned the props that we would require for the shoot. We took 3 days to finish the shoot and get the best results. View this post on Instagram A post shared by Zari Couture (@zari_couture) View this post on Instagram A post shared by Zari Couture (@zari_couture) View this post on Instagram A post shared by Zari Couture (@zari_couture) View this post on Instagram A post shared by Zari Couture (@zari_couture) View this post on Instagram A post shared by Zari Couture (@zari_couture) View this post on Instagram A post shared by Zari Couture (@zari_couture)
G L Acharya
G L Acharya Social Media Client G L Acharya Year 2023 Karnataka Bank is launching a new and improved internet banking facility called ‘KBL ONE’ for its corporate customers. This innovative and secure application aims to enhance user experience by allowing corporate users to effortlessly manage their accounts with the Bank. With ‘KBL ONE,’ corporate customers can enjoy a seamless banking experience, accessible anytime and anywhere, 24/7, 365 days a year. Karnataka Bank is launching a new and improved internet banking facility called ‘KBL ONE’ for its corporate customers. This innovative and secure application aims to enhance user experience by allowing corporate users to effortlessly manage their accounts with the Bank. With ‘KBL ONE,’ corporate customers can enjoy a seamless banking experience, accessible anytime and anywhere, 24/7, 365 days a year. The Client Following a long path of trust, purity, and innovative designs, GL Acharya has been serving its clientele with high quality jewellery since 1957. They are well-known for being the first establishment in the district to introduce BIS Hallmarked Jewellery, which ensured buyers of quality that met international purity standards. Furthermore, their creative marketing campaigns and schemes have always been extremely effective in attracting, informing, and delighting customers. The Brief GL Acharya needed to promote two of its product lines. The “PRACHI” gold jewellery collection and the “GLOW” diamond jewellery collection. They approached Alter looking to create instagrammable content that works well as reels and images to promote these products. The Strategy Since the client provided no specific instructions for the requested creative content, our team at Inbox Productions chose to create contemporary shots with a touch of tradition. Highlighting the craftsmanship of these products by focusing on their minute details was established as our objective. The Execution Once we had our strategy and objective in place, we began pre-planning for the shoot that was going to take place in Puttur 10 days prior. After analysing the products we were shooting for, we gathered references and the props required to make it all happen. When the pre-planning was finished and the shoot day finally arrived, our team travelled to Puttur with all the necessary tools, props, and backdrops. Thanks to our team’s excellent pre-planning efforts, we were able to wrap up the shoot in a day’s time. View this post on Instagram A post shared by G L Acharya Jewellers (@glacharyajewellers) View this post on Instagram A post shared by G L Acharya Jewellers (@glacharyajewellers) View this post on Instagram A post shared by G L Acharya Jewellers (@glacharyajewellers) View this post on Instagram A post shared by G L Acharya Jewellers (@glacharyajewellers) View this post on Instagram A post shared by G L Acharya Jewellers (@glacharyajewellers) View this post on Instagram A post shared by G L Acharya Jewellers (@glacharyajewellers)