The Loft
The Loft Branding Client The Loft Project Branding Country India Year 2023 We had the privilege of designing the branding for The Loft, an edgy bar and restaurant that combines bespoke dining, craft mixology, and an immersive music experience. Our goal was to capture the essence of The Loft’s vibrant yet sophisticated atmosphere through bold, modern, and dynamic visual elements. From the logo to the color palette, typography, and marketing materials, every aspect of the brand was carefully crafted to reflect its signature style—where great music, exceptional food presentation, and a welcoming ambiance come together seamlessly. The result is a distinctive identity that resonates with The Loft’s audience, setting it apart as a premier destination for food and music lovers.
Ar-Reeha
Ar-Reeha Client Ar-Reeha Project Print Design Country India Year 2023 Ar-Reeha Branding Client Ar-Reeha Project Print Country India Year 2023 Ar-Reeha Basmati Rice is a premium biryani rice brand renowned for its superior quality, rich aroma, and perfect texture. With a strong presence in both India and the Middle East, it delivers an authentic culinary experience, elevating every biryani to a gourmet delight.
Ashky
Ashky Client Ashky Project Branding Country India Year 2023 Ashky Branding Client Ashky Project Branding Country India Year 2023 Ashky is a boutique fashion brand that blends elegance and individuality to create exclusive wardrobe pieces. With a focus on sophisticated craftsmanship and personalized styling, the brand ensures every design enhances confidence and femininity. Ashky’s visual identity reflects luxury and grace, making each piece a timeless statement.
Cryo Aid
Cryo Aid Client Cryo Aid Project Branding Country India Year 2023 Cryo Aid is an instant pain relief spray designed for athletes, combining speed and effectiveness to keep them performing at their best. With bold and powerful visuals, the brand’s identity is driven by its red and blue color palette, symbolizing intensity and relief. Cryoaid stands for strength, endurance, and rapid recovery, making it an essential companion for athletes pushing their limits.
Aadeez
AADEEZ Branding Client Aadeez Project Branding Country India Year 2024 Aadeez is a premium natural spring water brand dedicated to delivering pure, untouched underground water sourced from Vittla, Karnataka. Retaining its original minerals, Aadeez ensures every drop is unedited and pristine, just as nature intended. With a strong commitment to sustainability and environmental responsibility, the brand preserves the purity of water while safeguarding the health of the planet. More than just a brand, Aadeez is a guardian of nature’s finest resource, offering the purest drinking water for a healthier world.
KBL
KBL ONE Branding Client Karnataka Bank Year 2023 Karnataka Bank is launching a new and improved internet banking facility called ‘KBL ONE’ for its corporate customers. This innovative and secure application aims to enhance user experience by allowing corporate users to effortlessly manage their accounts with the Bank. With ‘KBL ONE,’ corporate customers can enjoy a seamless banking experience, accessible anytime and anywhere, 24/7, 365 days a year. Karnataka Bank is launching a new and improved internet banking facility called ‘KBL ONE’ for its corporate customers. This innovative and secure application aims to enhance user experience by allowing corporate users to effortlessly manage their accounts with the Bank. With ‘KBL ONE,’ corporate customers can enjoy a seamless banking experience, accessible anytime and anywhere, 24/7, 365 days a year.
Ayu Health
Big Win: Health Brand’s Organic Traffic Jumps 417% in just 6 Months Introduction Ayu Health is a trusted healthcare brand with 140+ high-quality hospitals across India. Ayu Health makes top-notch healthcare accessible, focusing on innovation, quality, and affordability. Currently present in Bangalore , Jaipur , Delhi (NCR), Chandigarh and Hyderabad. Challenge Insufficient organic traffic:The website is not attracting enough natural and relevant visitors from search engines.Blog Page : Ayu Health Blog Technical issues in the website:There are underlying technical problems that are impacting the website’s performance and hindering search engine crawlers. Less backlinks:The website lacks sufficient quality backlinks from reputable sources, affecting its authority and ranking potential. Alter Solutions URL structure change: Optimizing our URLs improves search engine visibility and user navigation. Technical optimization: Enhancing website performance through various technical improvements. Increased number of blogs: Publishing more blogs to attract and engage visitors consistently. Multilingual blogs: Creating content in multiple languages like hindi to reach a broader audience. Optimized blogs with images and interlinking. Backlinks: with relevant backlinks we enhanced the credibility and authority of our website. The Impact 417% increase in organic traffic in just 6 months We got 318k clicks and 17.6M impressions to our website in 6 months 292 and counting referring pages to the domain Website traffic overview for the last 6 months Result Organic Search Traffic Growth: From June 1 to November 30, 2022, the blog received 34,308 users and 40,559 sessions. From December 1, 2022, to May 31, 2023, the blog experienced significant growth, with 177,585 users and 201,503 sessions. Percentage change in the last 6 months:Users : 417.62%, Sessions : 396.81%.
AK Plywood
About AK Plywood Introduction AK Group, one of India’s leading plywood producers, has been in the business for over 35 years, offering a wide range of products. They’ve found their place in the market and positioned themselves as one of India’s long-standing manufacturers of allied wood products over the past two decades. With a state-of-the-art plant with ISO 9001:2015 certification, all the products conform to the BIS standards, including plywood, blockboard, film-faced shuttering ply, fire retardant ply, flush door, moulded skin door, veneered moulded door, and decorative veneers. Challenges AK Plywood had to deal with various challenges arising from a lack of brand visibility and a saturated market teeming with competition. This led to the following issues: The CPL (cost per lead) was higher than desirable. The number of total leads was insufficient, and as a result, the cost per result was also high. The AK website did not have a high SERP ranking (search engine results page). Steps Toward Resolution After an analytical research based on target demographics, we concluded that Facebook and Google markets were prime optimization hubs for AK Group. Once we had our platforms, we began implementing changes.A. FacebookOn this social media platform, we created three segmented campaigns, i.e. for three sections of target audiences: Architects Interior Designers Builder This allowed us to better segregate the communication styles and techniques for each of these groups in order to engage them and increase the number of website visitors and leads. Also, we constantly ran ads retargeting website visitors through remarketing cross-platforms marketing. Finally, to enhance and optimize user engagement, we constantly performed A/B testing of our creatives and target audiences and improved our efforts with each iteration B. For Google Here, we created a segmentation of competitors and started running campaigns. We did this by adopting the CRO (conversion rate optimization) technique. This meant making use of heatmaps of interactions on websites to customize landing pages and using Google Analytics and Google Optimize to further enhance it. We also integrated a CRM (customer relationship management), leading to lead increments and higher-quality conversions. Creative Designed for the Client Here are some of the best and most effective creatives our talented design and content teams designed for the AK Group. Results Here are the fruits of the changes we implemented. Paid Results Facebook CPL (cost per lead) was reduced by 42% From ₹120 in December to ₹70 in August Google CPL (cost per lead) was reduced by 47.3% From ₹152 in December to ₹80 in August! Additionally, we were also able to generate 4700+ leads since December, a staggering 6000+ website visitors every month, and over 3 million impressions online! SEO Results The graph below displays the organic traffic from December to September. The chart below showcases the growth in organic traffic from December 2021–September 2022. When you compare the traffic from February 2021–November 2021 and December 20–Sep 2022 (both 10-month periods), there was a rise from 3,348 to 13,207! Comparison from Feb 2021 – Nov 2021 To Dec 2021 – Sep 2021 Client Testimonial Dr Prashanth MA, Director, AK Group/Apple Plywood When we reached out to Alter, we were looking to connect with customers, architects, and contractors who would be interested in doing business specifically for the myriad of products under our banner. Alter Marketing Solutions Pvt Ltd worked with us to help achieve the same, running ads for us on social media and Google to drive more traffic to our website. At the time, Alter also helped us optimize our website so that we could get more conversions. We have received numerous conversions from this exercise, and we are overjoyed with the service provided. I highly recommend Alter Marketing Solutions Pvt Ltd for all your digital marketing needs. They provide honest and effective services at a competitive price. I wish the entire team at Alter a lot of success with their endeavours. Conclusion When AK Group, primarily a plywood and plywood product manufacturing company, reached out to us looking for help with digital marketing, we at Alter pulled up our socks and got to work. Despite the myriad of challenges faced across the way, including a rise in competition, our efforts bore the sweetest of fruits (as seen in the charts above), and we were able to satisfy our client in the best way possible — with more leads and conversions! We proved that adopting proper digital marketing strategies will help you stay ahead of the competition and reduce your risk of marketing channel saturation, giving you long-lasting results.
Prasad Netralaya
Eye Hospital Local SEO Campaign Generates 230.89% Increase In Visibility 604 + + Leads 4400 + Monthly Organic Traffic 91 Referring Domain 78 On-page Score Introduction Prasad Netralaya comprises a variety of eye care facilities including an advanced Diagnostic Imaging Center, an Eye Laser Center, a Comprehensive Retina Clinic and Neuro-Ophthalmic specialists. Prasad Netralaya has been dedicated to enhancing and treating vision since 2002. Currently prasad netralaya has 5 centers in and around south canara. They are the first one to get world class ophthalmic equipment and facilities to the south karnataka region. Over the years, we’ve expanded and built a panoply of clinics for various eye ailments such as cataracts, myopia, squint alignments, glaucoma, and many more. We have a specialized team that is well equipped with the latest technology and research facilities so that every procedure is done with the utmost care and precision. Challenge No much organic traffic coming to the sitePrasad netralaya website was built long ago with not much SEO optimization done. So the site was not ranking for primary keywords and not much traffic was also coming to the site. Site was appearing for random keywordsSite content was not written for SEO optimized keywords. Resulting the site was appearing for random keywords not focused on buyer intended keywords. No inbound enquiry and callsSince the website had very poor traffic rate and not many visitors coming to the site, obviously enquiries generated were also limited. Relied more on paid media for enquiryHospital had so much capacity to serve people and inbound enquiry was not sufficient enough to cope up with the demand. Since organic keywords were not on the top of the google search, the marketing team was forced to spend money on PPC to up our game on the competitors. Low Site reputation on the googleSite didn’t have much referring domain and backlinks to gain the trust on the site. The reputation on the google eye was quite bad due to low domain authority of the site. Alter Solutions The Audit There was an existing site before we took over SEO for Prasad Netralaya. When we did the basic website audit, we came to know the site was built on an html site and technology was very outdated with a bunch of technical SEO Errors. Fixing them is equally effortful as building the new site. So team had suggested to revamp the website and its taken to consideration Website Revamp Based on the SEO and website audit, the Team started with revamping the website. Since 60% of the technical SEO has to be taken care of before the website development itself, SEO team has taken care of the technical SEO bit carefully and optimized for the search engines standards. On-page Optimization Post the website was launched, the team started working on on-page optimization. Each page optimized and made it like a landing page and took care of the following things as part of Optimize the content Conversion optimization Interlinking Optimization tools integrations Marketing integrations Conversion Tracking URL Optimization Image Optimization Content Gap Analysis Keyword Density Keyword Proximity Keyword stuffing Avg Time Spent analysis and optimization Media material creation(Banners, quite, infographics, podcast and video) Location Specific SEO As part of the SEO strategy team focused on local SEO strategy to rank the site on all the locations we have presence over. Actions points that is considered for the same are as follows, Research on the long tail location specific keywords. Develop the content and standalone pages for the same. Optimized the google my business listings Listed in local business directories Reviews and reputation strategy Backlink Strategy Not only local SEO, certains keywords we need to rank on state level. Since we are one of very few hospitals with high class facilities in India, we need to focus on a high level backlink strategy to gain Google’s trust to rank the site well on SERP. We have taken care of the following things on the offpage SEO side of it. Social bookmarking Directory submission Email Outreach PPT submission Local Listing QA submission Web 2.0 Blog outreach Guest posting Video Submission Link Exchange Social Promotion Publication outreach Backlink analysis Business directory submission The Impact 230.89% increase in user visit to the site 230.89% increase in organic user 12150 and counting referring pages to the domain Increased UR and DR over period of time Conclusion People consider google search for their research and considering for their service requirement Having strong local search presence will bring great trust in people and build the reputation also on the market Premium services like lasik and laser eye surgeries people will do more then 1 set of research and local SEO and overall online presence leaves the best impression in the decision making process.
Zari Couture
Zari Couture The Client Zari Couture in Mangalore has been providing distinctive hand-picked ethnic ensembles and fabric from across the country to local residents since 2011. They are known for having a collection of the finest ethnic wear designs to cater to a wide range of tastes and contemporary accents. Apart from that, Zari is also well-known for its social media page, where its customers, or the #ZariFamily as they are affectionately known, enjoy engaging. Brief Zari Couture – Mangalore, has been providing the town with a variety of exceptional hand-picked ethnic ensembles for quite some time. Since the people of Mangalore were already familiar with the brand, the client and the team wanted to take things up a notch. We wanted to show off the delicate intricacies of the apparel, which go hand in hand with traditional festivals like Ugadi, Sankranthi, Holi, and Diwali, which are all coming up soon, with a new crop of creatives. The Strategy From the brief received, three things were clear. The creative needed to be heartfelt; include Zari product placement and; be targeted toward the people of Mangalore. With these points in mind, we decided to make a sweet, heartfelt video of a girl carefully packing a saree she purchased from Zari for her mother. The video would be voiced over with mentions of different elements that the people of Mangalore could relate to like the childhood memories of elocution competitions, the love for butterscotch ice cream, etc. The Execution The project went on for three days. Although riddled with various challenges, our team at Inbox Productions could create a stellar creative by sticking to the proposed timeline. The first task at hand was to brainstorm and finalize a storyboard for the shoot. This was our main priority during the first day. Day two was dedicated to shooting all the elements for the creative 一 from the visuals to the voice-over. And finally, on day three, we wrapped by getting the final cut edited and approved. The Conclusion The video creative did exactly what it needed to do. It got people engaging with the post while also being exposed to the Zari brand. The response was overwhelming and Zari was more than happy with what we had produced. With such marketing strategies, we were able to go far and beyond what was required from our team and give the best output to Zari and make their mother’s day campaign a huge success. View this post on Instagram A post shared by Zari Couture (@zari_couture)