GL Acharya
A Celebration of Strength & Grace The Story Behind the Campaign GL Acharya has been a trusted name in jewellery since 1957, known for its purity and innovative designs. But this time, we wanted to celebrate something even more precious—the incredible women who inspire us everyday. The Idea Women play countless roles—caregivers, professionals, leaders, and changemakers. Yet, their contributions often go unnoticed. Our campaign, #GLWomenOfGold, set out to change that. We wanted to honor the strength, resilience, and grace of real women and share their inspiring stories with the world. How We Did It From February 28 to March 8, we shared 10 inspiring stories across Instagram and Facebook. Each woman was featured in shades of purple (a symbol of empowerment) and adorned with GL Acharya’s elegant jewellery—a tribute to their inner and outer radiance. The Impact 52K+ organic reach on Instagram | 100K+ on Facebook54% increase in Facebook profile visits1,000% boost in Instagram interactions While UGC engagement was lower than expected, the overwhelming response to the campaign proved that stories of real women deserve to be told and celebrated. Facebook – Reach Instagram – Reach Facebook – Profile Visits Facebook Accounts Reached 105,115 Content Interactions 3.4K +35% Link Clicks 332 +66% Profile Visits 5.1K +54% New Followers 294 +14.5% Instagram Accounts Reached 52,269 (3,316 +19.1% Followers and 48.9K Non Followers) Accounts Engaged 4,315 (481 Followers +167% and 3,848 Non Followers) Post Interactions 4,569 +1423% (4044 Likes, 92 Saves, 10 Shares 160 Comments) Reels Interactions 220 (220 Likes, 37 Shares, 16 Saves, 16 Comments) Impressions 127,935 Content Interactions 17,819 Profile Visits 2,452 +26.1% New Followers 94 The UGC idea for the campaign using the Instagram Add Yours Template was used by over 50 people in 2 days. What We Learned This campaign reinforced the power of authentic storytelling and meaningful collaborations. Even with unexpected challenges, when you celebrate real people, the impact is undeniable. To all the women who inspire us every day—you are truly golden.
Ideal Ice Cream
Ideal Ice Cream Social Media Client Ideal Year 2023 Karnataka Bank is launching a new and improved internet banking facility called ‘KBL ONE’ for its corporate customers. This innovative and secure application aims to enhance user experience by allowing corporate users to effortlessly manage their accounts with the Bank. With ‘KBL ONE,’ corporate customers can enjoy a seamless banking experience, accessible anytime and anywhere, 24/7, 365 days a year. Karnataka Bank is launching a new and improved internet banking facility called ‘KBL ONE’ for its corporate customers. This innovative and secure application aims to enhance user experience by allowing corporate users to effortlessly manage their accounts with the Bank. With ‘KBL ONE,’ corporate customers can enjoy a seamless banking experience, accessible anytime and anywhere, 24/7, 365 days a year. The Client Ideal Ice Cream is a Mangalore-based ice cream brand that is well-known among ice cream fans all over the world! Founded in 1975 by S Prabhakar Kamath, Ideal Ice Cream has grown by leaps and bounds thanks to its high-quality retail products and, more importantly, its passion to innovate and create unique flavours of ice cream. Brief “People have multiple excuses to drink alcohol. Likewise, people have multiple excuses to have ice cream.” We tapped into this particular human insight and urged people to come up with clever excuses for eating ice cream. The Execution Alter’s social media team came up with three different scenarios for the “What’s your Excuse” campaign. Based on the concepts provided, we created three different storyboards which detailed the viewpoint, visual look and feel of the scene. An appropriate cast to deliver these concepts was also hired. Once the concepts and the scripts were completed, the final draft was handed over to the production team to visually capture the moments and ensure that the scenes playout according to the storyboard. View this post on Instagram A post shared by Ideal Ice Cream (@idealicecream_official) View this post on Instagram A post shared by Ideal Ice Cream (@idealicecream_official) View this post on Instagram A post shared by Ideal Ice Cream (@idealicecream_official)
Zari
Zari Social Media Client Zari Year 2023 Karnataka Bank is launching a new and improved internet banking facility called ‘KBL ONE’ for its corporate customers. This innovative and secure application aims to enhance user experience by allowing corporate users to effortlessly manage their accounts with the Bank. With ‘KBL ONE,’ corporate customers can enjoy a seamless banking experience, accessible anytime and anywhere, 24/7, 365 days a year. Karnataka Bank is launching a new and improved internet banking facility called ‘KBL ONE’ for its corporate customers. This innovative and secure application aims to enhance user experience by allowing corporate users to effortlessly manage their accounts with the Bank. With ‘KBL ONE,’ corporate customers can enjoy a seamless banking experience, accessible anytime and anywhere, 24/7, 365 days a year. Brand introduction Zari Couture is an ethnic wear store in Mangalore that boasts the finest collection of exclusive, hand-picked sarees, salwars, lehengas and fabrics from around the country. This was the month that Zari completed 10 years of providing Mangalore with the best women’s wear. They needed to showcase this success through their range of Kalamkari sarees. They wanted to create an online presence so that people interact with them on a regular basis. They wanted Zari Couture to become a name that everyone knew and talked about. Brief Zari Couture was already making waves with its range of collections throughout Mangalore. But now it was time for them to showcase their special collections so that the women of Mangalore can choose sarees that make them stand out among the crowd. The brief was simple – put Zari’s Kalamkari collection on the grid as the fabric of the month for July and increase its visibility among the audiences. The Strategy The design team came up with several creative ideas for an innovative way to showcase the Kalamkari collection. Our major challenge was to depict the design and textures of the Kalamkari sarees. The intricately crafted designs cover the entire saree and need a large part of the saree to be shown on the screen so that audiences can truly imbibe its eccentric beauty. We also planned our shoots across 6 days and divided them into the product shoot and model shoot. The Execution In order to perfect the shoot and avoid any reshoots, we first designed a mood board to visualize the grid and ensure that there were minimal changes to our plan. This helped us achieve our target of completing our shoot in a span of 6 days. For the product shoot, we used sarees with the most attractive on-screen appeal. We shot post pictures using 4 sarees over the course of 2 days. The top 3 best outcomes were chosen to be posted. For the reel, we first created a storyboard and planned the props that we would require for the shoot. We took 3 days to finish the shoot and get the best results. View this post on Instagram A post shared by Zari Couture (@zari_couture) View this post on Instagram A post shared by Zari Couture (@zari_couture) View this post on Instagram A post shared by Zari Couture (@zari_couture) View this post on Instagram A post shared by Zari Couture (@zari_couture) View this post on Instagram A post shared by Zari Couture (@zari_couture) View this post on Instagram A post shared by Zari Couture (@zari_couture)
G L Acharya
G L Acharya Social Media Client G L Acharya Year 2023 Karnataka Bank is launching a new and improved internet banking facility called ‘KBL ONE’ for its corporate customers. This innovative and secure application aims to enhance user experience by allowing corporate users to effortlessly manage their accounts with the Bank. With ‘KBL ONE,’ corporate customers can enjoy a seamless banking experience, accessible anytime and anywhere, 24/7, 365 days a year. Karnataka Bank is launching a new and improved internet banking facility called ‘KBL ONE’ for its corporate customers. This innovative and secure application aims to enhance user experience by allowing corporate users to effortlessly manage their accounts with the Bank. With ‘KBL ONE,’ corporate customers can enjoy a seamless banking experience, accessible anytime and anywhere, 24/7, 365 days a year. The Client Following a long path of trust, purity, and innovative designs, GL Acharya has been serving its clientele with high quality jewellery since 1957. They are well-known for being the first establishment in the district to introduce BIS Hallmarked Jewellery, which ensured buyers of quality that met international purity standards. Furthermore, their creative marketing campaigns and schemes have always been extremely effective in attracting, informing, and delighting customers. The Brief GL Acharya needed to promote two of its product lines. The “PRACHI” gold jewellery collection and the “GLOW” diamond jewellery collection. They approached Alter looking to create instagrammable content that works well as reels and images to promote these products. The Strategy Since the client provided no specific instructions for the requested creative content, our team at Inbox Productions chose to create contemporary shots with a touch of tradition. Highlighting the craftsmanship of these products by focusing on their minute details was established as our objective. The Execution Once we had our strategy and objective in place, we began pre-planning for the shoot that was going to take place in Puttur 10 days prior. After analysing the products we were shooting for, we gathered references and the props required to make it all happen. When the pre-planning was finished and the shoot day finally arrived, our team travelled to Puttur with all the necessary tools, props, and backdrops. Thanks to our team’s excellent pre-planning efforts, we were able to wrap up the shoot in a day’s time. View this post on Instagram A post shared by G L Acharya Jewellers (@glacharyajewellers) View this post on Instagram A post shared by G L Acharya Jewellers (@glacharyajewellers) View this post on Instagram A post shared by G L Acharya Jewellers (@glacharyajewellers) View this post on Instagram A post shared by G L Acharya Jewellers (@glacharyajewellers) View this post on Instagram A post shared by G L Acharya Jewellers (@glacharyajewellers) View this post on Instagram A post shared by G L Acharya Jewellers (@glacharyajewellers)
Aruna Masala
Aruna Masala The Client As the leading South Indian spice manufacturer, Aruna Masala offers the perfect blend of spices to give your Indian cuisine a delicate and distinctive flavour. Since 1980, it has provided spices to consumers across the coastal cities of Karnataka to preserve and promote the flavours of Mangalorean cuisine for future generations. Currently, Aruna Masala serves customers in Karnataka, Maharashtra, Goa, and Kerala, as well as in the Middle East and Australia. Brief Given Aruna Masala’s reputation for its chicken and fish masalas, the client requested a social media video highlighting some of the brand’s other product lines. Their other items, which included direct spice powders, blended spice powders, instant mixes, pickles, and ginger garlic paste, were the subject of their request for a creative post. The Strategy The requirements were clear-cut and straightforward. Since featuring several products in one video will make it appear chaotic and confusing, we decided to focus on just two in order to achieve the goal of promoting their variety of products. The idea was to use a video to highlight the ginger garlic paste and the egg masala offered by Aruna Masala. We concluded that demonstrating how useful and put to use each product’s range is the best approach to exposing it to customers. Therefore, we decided to film a cooking process video using both of these ingredients. The Execution Our team at Inbox Productions was able to shoot and edit the video in a day’s time. However, a lot of pre-production planning was involved. The team had to define a look and feel for the video, plan the kitchen set-up, brief the chef, our very own in-house talent, about the process, and jot down the shot list before the shoot began. Once the pre-production criteria were fulfilled, the shooting and post-production went smoothly as per the agreed-upon timeline. View this post on Instagram A post shared by Aruna Masalas (@arunamasalas) The Conclusion Since a popular reel audio was used, the video was able to reach a wide demographic. The quick montage, the catchy music, and the array of delicious ingredients featured in the video made it quirky and drool-worthy! We accomplished the objective of showcasing the different product ranges while keeping the audience engaged.
Prasad Netralya
Prasad Netralaya The Client Prasad Netralaya is a well-established multispecialty eye hospital located in Mangalore and Udupi. It has been delivering high-quality eye care and low-vision treatments since 2002. Over the years, it has expanded and established a variety of clinics for different eye conditions, including glaucoma, cataracts, myopia, squint alignments, and many more. It also has specialist teams with access to the most modern equipment and research facilities. This contributes to it being the top eye care facility in Karnataka’s coastal region. Brief A social media creative post was requested by the client for Father’s Day. The requirements were simple. The client wanted a relatable video with a discreet brand placement that captured what it’s like to be a father. The Strategy Being a father is about providing love, support, and guidance to his children. Our Inbox productions team realised this was an overused idea that many brands used to base their creatives on. Hence, to give it a fresh concept, our team decided to showcase the love and concern a father has for his children while also accentuating the duty of the children to give back this love and concern. The plan was to create a post that showcased a loving father-daughter relationship. One where the father dotes on his daughter about her safety and health, however, neglects his own. This will give way to the concept that it’s time for fathers to let their children take care of them for a change. The Execution From brainstorming to shooting and editing, the video took 4 days to complete. On the first day, the team brainstormed ideas and came up with three distinct types of shoots. We integrated all three to create a shot list and one shoot storyboard. Day 2 and 3 were dedicated to shooting all the scenes that were finalised and getting the dialogues and voice overs on tape. And on the final day, the editing was wrapped up, and the creative was sent for approval. Although the team faced challenges in perfecting the Kannada narration and diction, we powered through to stick to the proposed deadline and wound up the project on time. WATCH and let us know what you think! View this post on Instagram A post shared by Prasad Netralaya (@prasadnetralaya) Conclusion Vision problems are a common issue that is faced by all the elderly. Through this creative, we could help integrate fatherhood and vision health to create the perfect post for Prasad Netralaya. The video was received as a heartfelt reminder for all children about the sacrifices their fathers make for them.