Author: Alter
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Measure the Digital Marketing ROI of Your SaaS Company – The Right Way
“Minds do not leap. Observation, evaluation, and iteration, not sudden shifts of perception, solve problems and lead us to creation.” Kevin Ashton, the guy who, among other things, pioneered the global standard system for RFID and other sensors, said that. But how does that quote relate it our topic today? Most business models in the world are…
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Myths vs Facts: Uncover 5 Truths About Digital Marketing Agencies for SaaS Companies
“What is the truth, but a lie agreed upon” – Nietzsche. Quite often, in various walks of life, we encounter situations where the perceived truth turns out to be false or wrong. Certain half-truths are spread as the whole truth, which are led by ignorance or deception and give rise to myths. Digital marketing has no…
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DEBUNKED: 6 Marketing Myths About SaaS Companies That You Must Let Go
Cold outreach and a handful of ads are a thing of the past. SaaS marketing has now grown into an industry of its own over the years, with the competition among companies at an all-time high. Delivering a lasting impression on customers and deriving sustainable results are challenges faced by every company especially with various…
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Hiring a SaaS Marketing Agency-101
Do you want to expand your market and automate marketing processes for your SaaS product? Then you could largely benefit from an effective SaaS digital marketing agency. In this day and age, all the major sectors such as real estate, retail, financial services, transportation, hospitality, etc. rely heavily on software to go about their business.…
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SaaS Marketing: The Metrics To Track For Maximum Returns On Investment
The internet is an ever-evolving digital organism that allows complex breeding grounds for unparalleled and unimaginable opportunities. 21st-century capitalism plays out on the internet and in a capitalist market, the winner is who captures the attention of its patrons better. SaaS, or Software as a Service products need marketing, in ways true to themselves, largely using…
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A 7-Step Digital Marketing Strategy for Software Companies
‘How to grow a software business?’ is a question on the mind of every startup company. Most B2B buyers bank heavily on the internet as their primary resource when looking for new business solutions. So, the question all struggling software companies need to address is ‘Are we doing enough to showcase our brand over the…
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SaaS VS PaaS: Know the Difference!
What is PaaS and SaaS? Sounds like the work of a lazy acronym creator. Now that we have acknowledged it, let’s move on and try to understand the marketing terminologies – ‘’PaaS’’ and ‘’SaaS’’, and what factors differentiate the two. To give you an outline, ‘’PAAS’’ stands for ‘’Platform as a Service’’. It’s a…
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Landing Page Optimisation. 9 Magic Tips To INCREASE Conversion Rates
Are you trying to run paid media ads, targeted to capture more leads online? Are you putting in a lot of effort, time, and money but are getting no significant results? Then you are at the right place. We will guide you through some of the most simple practices which will help you improve your…
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What lines should not be crossed in a casual work set up?
Gone are the days where work was just a nine to five job. Gone are the days when a suit and tie was appropriate office attire. Gone are the days where one had to achieve work-life balance. This is the era of work-life integration, wearing jeans and t-shirts to office and a casual work culture.…
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Managing your Social Media pages through Facebook Creator Studio
Managing and maintain your multiple Facebook pages was a difficult task with multiple actions and engagement from users across different business pages and different target groups. It will be very difficult to maintain and manage the posts across the platforms. Facebook introduced Creator studio which eventually led to an Instagram version of Creator studio allowing…