How to visualize content for social media
Have you always wondered if there is a sure way of creating content for social media that people would wait to share? Yes. There is. Is there a way to stand out from the tsunami of content that people consume on a daily basis? Yes. There is. It all boils down to two simple philosophies that every social media content creator must keep in mind- It’s not all about you Think within the box It’s not all about you This step is inspired from the wonderful book ‘It’s not about you’ by co-authors Bob Burg and John David Mann. Read this book and you will discover the importance of serving the needs of others to find abundance in business as well as life. In reference to the content you create, thinking about the person you are ideating/writing for helps you understand what they want to learn, read, laugh about or share. Doing this helps you stand out being genuine. Being genuine leads to being talked about. It’s as simple as that. Now you know it- Think less about what you want to create, what you think sounds cool, creative or ‘killer’ and think about the person consuming the things you are sharing. Think within the box! Now, wait a minute. I know you’ve been told to think out of box, since you could frame sentences in second grade. Thinking creatively is considered a product of thinking out of the regular framework of things. That may be true in some cases. Visualizing for social media is not one of them. So what is this box and how do you think within said box? The social media content box consists of 4 pillars, like every other box. But what each of these sides/pillars stand for is important. So listen up. 1. Know the product better than the client- Is that even possible? Yes, yes, a thousand times yes! Before you start working on your product/service learn everything you can about it. The good, the bad, the ugly. 0 First, start with the client’s brief of what they sell. This gives you a good insight of their perception on how they want to help people. This is important. If you don’t know why our client’s product or service exists, you might as well not get into the content creation bit. Once you speak to your client and get a basic understanding of the product, the actual research begins. Get online, talk to people, read news articles, reviews and every other piece of content you find. Read the little writing on the back of the product, if you have to. Do what it takes to know the product/service you are about to tell people about! 2. Know your audience Imagine having a brilliant conversation or a date night with a wall. That’s right. If you don’t know who you are talking to on social media, you my friend, are speaking to a wall. The second pillar of visualizing for social media is rather an important one. Only when you know who you’re sharing valuable information with will you know if they are interested in your information. So step 1: create a persona of your buyer. For one particular cooking oil brand that we worked with, we went out to spend endless hours at all the different places our client’s product was being sold. After making notes, talking to people who were picking up our product and shopkeepers selling them, we sat down and created a personality, adding every intricate detail we could fathom. From his language of preference to what newspaper he reads every day, we wrote it. That was the cornerstone of success for their social media page. Once we learned about our customer, we wasted no time talking to the wrong people. Today, thanks to Facebook/Instagram Analytics, behavioural recording tools and messenger to talk to people, understanding customer behavior has become a whole lot easy. 3. Research like your nosy aunty next door That’s right. Just get in there. Spend hours learning about what’s happening in the industry. Learn about your competitors, what they do that makes them awesome, what they say that gets them responses and how they make their customers fall in love with them every day. Once you get all this data, you now know ‘why’ your product exists for your customer. Your product/service must have a purpose, it must help someone make their lives a little better, healthier, easier or happier. When you discover this purpose for your product, you know how to share its value to your customers. So never forget, get to the ‘why’ first. The ‘how’ will follow suit. 4. Create content buckets Just like you click on that ‘Skip Ad’ button when an ad starts to play at the beginning of your YouTube video, your customers will skip you out of their minds if you keep feeding them sales-y, repetitive content every single day. So here is the fourth pillar of content visualization- Write down different ways you can talk to your customers, engage with them, provide them entertainment and value. These are called content buckets. Knowing who you’re talking to will help you create these ideas. It can be a fun game, a throwback, behind-the-scenes, videos on how your product is made, reviews, recipes and so much more. Everything that can help tell your products’ story better and more effectively, make it a bucket. And guess what…. You just visualized content for your client’s social media page! Congratulations and good luck! Let me know how it works out for you in the comments
Why Creative People Need To Be Inside a Box
If you are a writer, content creator, designer or even a strategist, there is one thing that boils your blood boil more than anything else. Hearing, “Think outside the box” the over – used, cliché every single person in the creative field has heard. What’s so special about the outside of the box then? Nothing. You read that right; there is nothing extraordinary about what lies outside the box. The problem here isn’t thinking outside of the box, but accepting that the box exists. With freedom comes responsibility and with creativity comes confusion. The “box” is nothing but an imaginary boundary drawn around an idea to keep your thoughts from running too wild. Why is this important you ask? It is as simple as running a marathon. It is pointless to have a marathon where the only instruction is to run 10 km Without a starting point, an ending point and routes the participants need to take, isn’t it just like a morning run you could take – ‘could’ being the keyword here? What is the box? Being in a creative box is just that, knowing where to start and where you need to finally reach. The secret to coming up with “out of the box” ideas lies in knowing the details or better yet “Knowing the Box”. The next question that pops into your head is, “How do I know what the box looks like?” How to find the box? This question can be answered with another 4 questions – Here’s an example for creating a box while making a campaign strategy- What is the problem? Who has the problem? What has already I have already done to solve the problem? What are your limitations? (What can’t you do?) Once you have the answers to these questions, you will find that you have now defined your box. This means, you have an understanding of how you can solve the problem, based on what has already been done and what options you have (based on your limitations). Always create your own box, every piece of content you write, every design you make or any story you come up with, the questions that will help you create your box will vary. Why is knowing the box important for creative people? Here is a simple exercise, for you to try; Let’s begin! 1. Teach something. You have a problem, but are you confused on where to start? , what to teach? Stuck on how to do this? Let’s move on then 2. Teach something to a child. Now you have one piece of the puzzle, Your Target audience. You are now thinking of what you could teach a child and have multiple different things coming to mind confusing you a little. Let’s go a step further, shall we? 3. Teach a child how to kind. And the second piece of the puzzle makes things easier, doesn’t it? You now have the problem, Oh! The child doesn’t know how to be kind. 4. The child has been shown been told stories on kindness taught songs on kindness and shown examples on how to be kind, but still has difficulty being kind. Now, you are aware of everything that has been done to teach the child how to be kind. You now know what hasn’t worked and have the scope to find what other methods you can use to teach the child how to be kind. 5. The parents of the child have given specific instructions that you cannot raise your voice if the child isn’t cooperating, bribing the child is a big no-no as well. And to complete the puzzle you now know out of the options you had, what you can blindly discard, as it is boundary you have been asked not to cross. So, how are you going to teach this child how to share? With every step we took in the above exercise, you got a little more detail that helped you build the box. In the same way the more questions you ask, the more answers you get and easier your life becomes. The same applies to creating content, designing or building a campaign plan. If you are ever stuck with any creative work you are doing, there is a manager or a client saying “Think outside the box” constantly and you are just at a loss for ideas. Stop everything you’re doing, take a break and tell your boss, “Give me a minute, let me go find my box.” Go find your box, sit inside it (figuratively, of course) and you will be surprised by what you come up with.
Let’s Talk About Engagement – The One Thing Your Brand Thinks Is Not Important But It Is!
Once upon a time, in a world not so distant from ours, lived 2 pens called Penorama and Penny. They looked so similar that one would say they were twins. However, they weren’t alike in their thoughts. Penorama felt he was the best pen ever, while Penny always thought herself as work in progress. They lived in a stationary box of Master Murakh. One day, Master Murakh opened the box to pick a pen for writing. He did not know whether to choose Penorama or Penny. Suddenly, Penorama jumped, picked up a bullhorn out of nowhere and started shouting on top of his lungs, ‘East or Best, who is the best? Penorama is the best…… Pick Me for I am the best, I am the best, I am the best’. Penny did not speak a word. Staying true to his name, Master Murakh chose Penorama. Penorama attained his success of being the first choice but that wasn’t enough for him. He would sneak out of the stationary box and catch Master Murakh’s attention in advance, to make sure he remains his first choice. Master Murakh enjoyed the company of Penorama, but his shenanigans of “Look at me! Use me!” were getting louder. He would squeal every time that he was the best and force Master Murakh to choose him. He would even leave out notes on Master Murakh’s desk reminding him that he was the best and a pen like no other. One day, Master Murakh decided to draw something and opened the stationary box. Penorama began his usual stint. Master Murakh wanted to choose a pencil but Penorama just wouldn’t have it. Just to shut him up Master Murakh selected Penorama again over pencil. This incident made Penorama insecure and made him think that he had to try a new way to hold Master Murakh’s attention. So, he poured glue onto himself. Master Murakh lost his cool when he realized he can’t get Penorama off his hand. Somehow, he managed to get him off. The next day, Master Murakh opened the box and as usual, Penorama began boasting about himself. Master Murakh deliberately ignored him and chose Penny had been developing herself all this time. Penny made Master Murakh feel comfortable when he wrote and would let go off him as soon as he was done writing. Sometimes Penny would even give out suggestions on how he could improve what he had written or compliment him on his writing. One time, Master Murakh used Penny to draw something but Penny stopped him. She suggested it would be better if he used Pencil for the diagram. Jealous Penorama considered the advice stupid. He asked how she would be around Master Murakh if she suggests him to use other items. Penny replied back saying Master Murakh was not a Murakh. He had his own mind. If she allowed him to use his own mind and provided enough encouragement and suggestions to do the same, he will trust her and her advice more which means he will turn to her more to solve his problems. And she was right. Master Murakh used the pencil and drew an illustration which earned him Penny’s compliment. Feeling encouraged, he used penny and wrote a poem below the illustration. Penny genuinely loved the poem and let Master Murakh know that it was beautiful. He turned up to Penny more often for help and not merely looked at her as a means to an end. Also, he disposed the constantly annoying Penorama for good. His desk and stationary box and writing has been peaceful ever since and they lived happily every after. What’s the point of this story? The point is who is your brand? Is it the Narcissistic Penorama who seeks to get audience’s attention around the needs of their brand or is it Humanely Penny who focusses on building the brand around the needs of their audience’s? How do we build our brand around the needs of the audience?Your followers on any social media platform are your biggest assets. But brands hardly look at them beyond numbers. The battle is to constantly keep the followers growing. But it is very rare that a brand pays attention to the current followers and engages with them. Brands are being selfish in their approach. They want engagement from their followers but they do not want the same for their followers. Why? Because with being a great brand comes the greatest overrated word used in marketing -sophistication. ‘Our brand won’t follow people’’… …‘’Okay, and why not?’’…… ‘’Because our brand is sophisticated’’…… ‘’NO, YOUR BRAND IS STUPID!!!’’ No, I am not saying we have to go by follow for follow strategy. No! When someone follows your brand, get a check in place to see if the follower belongs in the niche your brand is catering to and if engaging with them will provide any value to them. The process to engage with your audience doesn’t end with a follow back. It doesn’t end by replying with a like or a heart in the comment section of your posts. It only starts by being a part of your audience’s life and it’s a never ending process. One great way to engage with your current followers is via checking their stories. Comment on their stories and by comment I don’t again mean a random like or heart or a one word reply. Be a part of their story, write a heartfelt comment. Celebrate their little moments. Following the audience from your niche also enables their posts to be seen on your feed. Check their posts. If it makes sense like it and write a genuine comment pertaining to the post.Simple and genuine acts as mentioned earlier, your brand will be perceived as a company that connects with them on a humane level. That will lead to a positive word of mouth among other people who belong in your niche. This means, more followers. Also, not to forget the goodwill and loyalty
Evolution of Social Media
A few years back, the activities which we do didn’t have a like or share button, where the political leaders had to address the nation and not tweet about the issue and filters were part of Photoshop. The presence of social media has led the leaders, celebrities, companies communicate with their audience or people in an easier and a faster medium. But Why Social media? In this modern world, people love to be social and social interactions are important to maintain a healthy life and mind. But people just don’t post photos, share and make friends on social media. These connections can often be interactions on the international scale, the users can join groups who share common interests and passions. When did it all start? The usage of personal computers became normal in the 90s and there was a growth in blogging which led to the age of social media. The first recognizable social media site was Six Degrees created in 1997 which allowed users to create a profile and make friends with others. But the website eventually failed because there was a lack of connectivity of internet users around the world. Timeline of Social Media 997 – Six Degrees – Considered first social network. 2002 – Friendster – Strangers were connected through common friends. 2003 – MySpace – Create Personal profiles with blogs, groups , photos, music and videos and was the largest social networking site till 2009. 2003 – LinkedIn – An employment-based social channel mainly used for professional networking, including job postings in companies and job seekers posting their Cvs. 2004- Facebook – Mark Zuckerberg and his roommates at Harvard founded this social networking website which made users shares photos, links to other sites, chat, watch videos and add family and friends connecting people anywhere in the world, 2005 YouTube – YouTube is the largest video streaming website in the world which allows users to upload, rate, share, add playlists, comment and subscribe to other users, The content of the videos are usually Tv show clips, music videos, short and documentary films, video blogging and educational videos. 2006 – Twitter – Twitter is a social networking and microblogging website which users post and interact with others with messages known as “tweets” and a restriction of 280 characters for the tweet. 2007 Going Viral – “Charlie Bit My Finger” became one of the first videos which went viral on Youtube which featured two brothers in which one bit the other. In recent years we have seen music videos being viral first in Youtube. For instance, Psy’s ‘Gangnam Style’ and Luis Fonsi ft Daddy Yankee ‘Despacito’. 2009 The Million Mark – Ashton Kutcher became the first person to reach 1 million followers on Twitter with a head-on competition with CNN anchor Anderson Cooper. 2010 Instagram – Instagram is a social media application which users to share photos and videos of moments from their lives, add captions, edit filters to the photos , engage with other users and explore with other photos and users. 2011 Snapchat – Snapchat is a multimedia application which enables users to message and send photos to their friends and was initially focused on person to person photo sharing which later became sharing stories which is available for 24 hours. 2013 Selfie – With the increase of social networking around the world, there was an increase in self-portrait photographs which we call as “selfie”. Oxford University declared “selfie” as the word of the year in 2013. 2016 Stories: With the rise of stories in Snapchat, Instagram started stories with more effects and layers to engage with the users. Later the year, Instagram introduced live video function which makes users broadcast themselves live. 2017 Tiktok – A social media video application that allowed users to create and share short lip-sync talent videos and build their audience. What’s the future of Social Media? The rise of features in the social media applications over a decade has seen many opportunities to share same interests which have created employments in social media channels like YouTube, Instagram. Rise of Influencer marketing is at its peak where brands collaborate with these influencers who are brand and engage with their audiences and influence purchase decisions for the target audiences. In the near future, an upcoming brand can market aggressively only on social media with the help of these influencers who develop engaging content with their target audiences Get in touch with the Social Media team of Alter Marketing Management for the expert solution on managing the social media page for your company.
10 Daily checklist points for a successful PPC campaign
How can you ensure success on your PPC campaign? How can you optimize a campaign for better results on a daily basis? What is the daily checklist to follow for a great PPC campaign? You are in the right place. Having a habit of making a systematic PPC checklist to manage certain crucial areas of your campaign can save a lot of time, money and effort towards the campaign. Running and managing a PPC campaign is not a one time job. It requires a lot of attention and fine-tuning on a daily basis. If you just set up a campaign and put it on autopilot mode, you might lose a lot of money due to, low performance and under-delivery of the ads. 10 daily mandatory PPC checklist points that you need to follow. Check the account balanceIt is very important to maintain a minimum balance in the account. If the ads stopped for a while due to low balance you will directly be out of the game. Most importantly we have seen the pattern that again google takes a lot time to perform better. SSo keep an eye on the account balance and make sure it is not empty Look on ads impressionWe have to make sure the ads get enough impression. You just need to compare ad impression number if any spike or lesser impression. By analysing the impression you can figure out what keywords and ads are performing better and take necessary action. Check the conversionIt’s very important to keep track of the daily conversion number and make sure we are aligned with the weekly or monthly leads count that we need to achieve. It gives a clear idea about where we stand in terms of achieving success and analyze where we stand. Don’t freak out if you have not reached the target of the day. Just take a long breath and analyse over the next step, maybe over some coffee. Check landing pagesIt’s not just looking into ads and campaign. Ad destination is very much important. Make sure all the call to actions, forms, chats and marketing integrations are triggering without any issue and ready for collecting fruits. Bidding and money spentBidding and spending right play a major role in the success of any campaign. Keep track of google ads over-delivery and monitor the bidding on each keyword to make sure you are not overspending on unimportant keywords. Adjust the bidding or remove the keyword which are not giving company to your success. Search terms and negative keywordsAre you sure you showed your ad to the right people?. Search terms give clear answers to it. Have a close look at the search term and take action as follows- Add unrelated keywords as negative terms. Work on adding or leveraging the keywords. Make sure search terms and keywords that you are bidding means the same. Click-through rateCTR gives an indication of a lot of things. Here are the analysis and actions that you can do over CTR analysis. If the ads have a lot of impressions but not enough clicks, it’s time for you to work on your ad copy. If there are no much impressions you need to analyse your quality score, competition and bidding. Even after a good CTR if there is not much conversation happening you need to work on your landing page quality and search relevance that helps towards getting more conversions. Auction insight – Check where you stand in the ladderIn PPC, you are one among 100’s trying to compete for 1st place of SERP. A few essential parts of the analysis and action is as follows, Impression share – Indicates the quality of your ad and keyword bidding. Always aim for a better percentage. Absolute top of the page rate – Yes!!!.. The gold mine is here. Keep the number always high. Fight for it and you will get it. Overlap rate – Has another advertiser’s ad received an impression in the same auction that your ad also received an impression? Work on bidding and ad quality. Action insight gives good understanding and direction on where you stand among the competition. So make use of it for better success. In fact, this gives the roadmap on what is your next step. Remove unwanted placement and appsSometimes Google creates a blunder by showing ads in the same site or some unwanted apps. It is better to find and flick them out so that we don’t waste money on it anymore. Check for google recommendation and optimization score.Google recommendations provide good insights on overall account performance and always aim for 100% optimization score. Implement necessary recommendation, whichever you feel is good for your campaign. This will boost up your campaign performance to real success. Doing all the above steps should be a part of your daily checklist for a good campaign management. It takes a lot of expertise and systematic approach to analyse and conclude the necessary action which leads to great results. We at Alter marketing management with a team of Google certified PPC Experts makes sure all the necessary actions to manage the campaign and prove the ROI utmost success. If you are looking for a search engine marketing company to manage your campaign with better results and for a FREE strategy session, you can contact us here!
5 Successful Ways To Grow Your Law Firm Through SEO
There are 38,00,000 users searching for something or the other on Google every minute. To break it down further, there are at least 7,00,000 users searching for lawyers on the Internet. Since lawyers can’t go about pasting advertisements anywhere, how would you, as a lawyer let people discover you? How will you let the public know about your work and your specializations? If you are a lawyer, you’ll most likely find yourself with these questions, wondering how to reach out and convert your viewers into your potential clientele. Well, having an informative, SEO content based website is a good start. Now, you’re probably wondering why you need a website? Through a website, you will be able to reach out to a number of people. Moreover, they will be happy to find a lawyer’s website since there are not many around. Finding a good website that navigates people with the information they require not only makes them engage with you, you also gain their trust. How do you get started? SEO Search Engine Optimization is the practice of putting together a website that the search engine approves which ranks your website higher on the search page.In short, it makes sure that your websites gain a lot of organic traffic.As an attorney, you need to represent yourself and your firm in a clean, crisp manner.You also have to make sure that your representation i.e. your website, is well done and has a high volume of visitors, traffic and to-be clients.So, what do you do to gain lots of potential clients organically?All you need is a good Wi-Fi connection and a laptop.Just kidding.There’s more to SEO than just the Internet and a laptop. You need the laws of the digital market (See what we did there?).Here are the 5 successful ways to grow your law firm through SEO.1. Keyword Research2. NPA (Your Name, Address, and Phone number)3.Talking About Relevant Topics4. Link Building5. Testimonials Keyword Research The first step to optimization is keyword research.What would you want your clients to know about your field of work?Is it legal advice for marriages? Real estate? Insurance? There are many types. Know what exactly you can offer your clients.And keep your words simple. People usually type simple keywords on their search engine when they look for something.For example, for civil lawyers, people search for words like “Property registration lawyer” or “Civic cases lawyer”. You won’t see them searching for “Attorney for the registration of property”. Your audience likes it simple and sharp.For reference, you could search for keywords through Google Adwords to find which words are widely searched for. So, plan your website in the same manner, ensuring that it contains words that are most searched for on the internet. This will increase your search engine rankings. Name, Address, and Phone number (NPA) Your potential clients are the ones that are close by. And since adding “Lawyers Near Me” isn’t the best content to place on your website, you need something that can gather attention from your local crowd but also makes sense.The best way to go about it? Add your name, location, address, and phone number.Also, you must make your contact information the same in every platform you have on the Internet. Like your Google My Business, your LinkedIn Profile, etc. This makes Google trust your contact information since it’s on so many platforms.This way, if your audience is searching for law firms or attorneys in your area, Google will lead them to your firm’s website since it has the exact location they’re searching for. Talking About Relevant Topics Your websites must be the solution to the problems of your clients. This is where having a blog can play a strong part.You can begin by finding what the trending topics are in your field of expertise. Collect them and use Google Adwords to find the keywords required.Write your article in a manner that can show your clients that you know what you’re doing. Also, help your audience learn and take something back from the knowledge you have.You can also use your article and attach several links to different parts of your website. Not only will you gain the trust of your clients, but you will also make Google rank you higher. Link Building Link building is one of the most valuable aspects of optimization that works like a charm. It is the process of guiding your viewers from various platforms to your website.For example, if you are an advisor on Quora, Reddit, and other social media, you can put the link to your website at the end of every discussion or post. This adds a lot of value and encourages the viewers to find out more about you.If your viewers like your content and need your service, they can easily find your website through the link provided. This makes Google catch the amount of traffic coming in from different websites and will rank your website higher accordingly.This makes your website a credible source and will rank your website higher on the search page. Testimonials Nothing brings trust for service better than knowing the experience of another user. Testimonials add value to your services and stands as a source of proof about you and your services. Make sure you add the testimonials from your Google Business platform or any other credible source. Google knows the difference between fake and true testimonials and will rank you higher if the testimonials are true.So choose your reviews carefully and paste them at the end of your page and see how this social proof works like magic. Call To Action Buttons Now that you gained the trust of your clients through your website, they would want to contact you and get in touch with your services. A call-to-action can be a useful tool here.This button helps users to take action to contact you, leave a message, check your services, or learn more through another page.There are plug-ins now that provide you with call-to-action buttons on every page of your website.
How Can SEO Improve Your Business?
Have you spent time and money to create the website of your dreams? If so, have all your efforts helped you gain customers? The first thing people go to when they want to find something is most likely the Google Search bar. You have to make sure that your product or service is one of the first choices they get to see on Google. So, how do you make your website the top solution to the needs of your potential customers? There are two ways to go about this.1. Paid advertisements2. Relevance i.e (SEO) Paid Advertisements Some companies invest a lot of money to reach out to their audience. These are called paid advertisements.Companies like Amazon. Flipkart, Myntra, etc., use paid advertisements to reach their audience. These companies are huge and can afford expensive advertisements. For small businesses, this can get a little tough as you need money to run your business more than you need it for advertisements. We’re here to tell you that you can be the top search result without having to pay a fortune. That brings us to the second (quite an efficient method). Relevance i.e (SEO) Since Google tries to find the most trustworthy product or service for the people, you have to make sure your website stands as a reliable solution to the problems of the users. When it finds that your website can truly help the users, Google will automatically put you on the top of the search pages. SEO – Search Engine Optimization Search Engine Optimization is when you make the most of your search engine by optimizing your website in a manner that brings a lot of traffic organically. This leads to potential engagement with new customers. Here are a few key points we picked to get your website ranking higher YOUR TARGET AUDIENCE Your target audience is the people who most likely will pay for your services and boost your business. So you have to figure who is buying your product. Build a target profile to get a good idea of who your audience really is and who your potential customers can be. For example, if you sell protein shakes, your target audience would be people in their twenties to forties, and people who go to the gym and are into fitness. Know your target audience and who exactly you’re designing your product for. KEYWORDS Once you’ve gained your target audience, get working on your content. How can you turn your users from liking the product to BUYING the product? There are two methods to go about this and make the most of your keywords. A) Your Website Content Begin by typing words that you think most people would search for. For example – For a water purifier company, the commonly searched words are “water purifier for homes”, “safe drinking water”, etc. You have to learn what exactly your users type online when they search for your product or service. There are several keyword planners on the Internet that you can use to find these words. Planners like Google Ads, Wordstream, The Hoth, etc, specialize in providing you with words that you require for your website content. Find your list of keywords related to your business and use them on your website. Google will recognize it as relevant and lead users towards it. B) BLOG ARTICLES Your blog articles establish the fact that you know your field of expertise well. Begin by collecting topics and use the key planner to find the keywords required. It’s also important to note that you help your audience learn and take something back from the knowledge you have. This allows more engagement and ranks you higher on the search pages. MOBILE OPTIMIZATION Most users use their phones 80% of the time. This is why you have to create your website in a manner that is suitable for both, computers and phones. Mobiles are quite handy and can be used whilst walking, traveling, commuting, etc. So it’s important to consider making your website mobile-friendly. This allows people to engage with you on a wider scale. LINK BUILDING Link building is the process of getting viewers on other websites to reach your website. For example, if you are an advisor on Quora, Reddit, and other social media, you can put the link to your website at the end of every discussion or post. If your viewers like your answer, they’re most likely to find your website. When Google notices that there are people from different websites coming to yours, it believes that you are a credible source and will want to recommend you. Hence, getting you to the top. REVIEWS Nothing brings trust for a particular service or product better than knowing the experience of another user. Honest reviews add value to your services and stand as a source of proof about you and your services. So, place reviews from authentic sources on your page and see how this social proof works like magic. CALL TO ACTION Now that you have gained the trust of your users through the information you’ve displayed on your website, they would want to contact you and get in touch with your services. A Call-To-Action button helps users take action to contact you or use your service. If Google finds a large number of people clicking, it ranks you higher since it considers you to be a popular source. Conclusion Combining all these insights together will help you develop result-driven SEO strategies. With the right mindset, approach, and strategies in place, no matter what the goals are, they should be well within reach. If you need any assistance on how to market your business online or want to learn more about SEO services, feel free to contact Alt-er Marketing Management. With our dynamic team focusing on various aspects of marketing, we provide high-quality SEO services that will guarantee a good user experience and bring traffic to your site. Our team has a wide experience in content marketing, bringing in potential customers for small
The Digital Marketing Strategy for a Successful Political Campaign
From personal interactions to collecting surplus amounts of data, it’s no surprise that the Internet is an eternal booming sensation. In a century blessed with millions of innovations, connections are essential. We want to reach out in so many different ways, to learn, create and grow. Eventually and inevitably, digital marketing was born. What better way to advertise since we’re connected to this wide network everywhere, all the time? And so we went about showcasing products, building connections and trading through the Internet. Social media created a whole new system for every aspect we came across. Photography, advertising, travel..and now, politics. Digital marketing has made it so much easier for politicians to reach to a crowd far and wide, to spread a message across various platforms of social media and create a strong impact in the minds of the public. But it takes an effort to establish a strong footing on the Internet. Since it’s accessible to so many, the competition is huge. There’s a lot of data that floats on the Internet, and with tact, it is possible to create an effect that lasts. We’re here to guide you through every step that can aid in making a lasting impact on the public. Whether you belong to a local, state or national campaign, you can learn how to get to your audience with digital media strategies. Branding The chief aspect that makes a campaign is a logo. A symbol or sign to establish yourself as a branded politician. This brand will be on your campaign businesses cards, banners, yard signs, websites, and other social medias. A powerful pictorial representation can be imprinted in the minds of the public easily if done right. Keep it simple, strong and concise. A complicated logo can sometimes drive people away. With a simpler logo, you don’t just catch the attention of the voters, but you also make them understand your message. Effective digital marketing always lies in the details. Domain Name The secondary aspect of a campaign is to obtain a domain name for your website. This is the name that will represent you and your work. It’s important that you research and choose a name that fits. Most politicians running campaigns use their own name but if that isn’t available, get creative and see how you could interlink your name in a manner that can potentially reach a lot of people. Keep in mind that reaching out to people requires you to apply certain social media strategies. This includes the little details too, like your domain name. You could also buy several domain names related to your name and the office you’ll be running for. There are times where the opponents get your domain or related domain name and then redirect those links to their own domain. Don’t let this happen to you. A domain name doesn’t cost much and will give you the assurance that nobody else can toy with it. Website Next, you require to put all of this onto a platform. A well designed, user-friendly website can really go a long way. You can either fetch a website developer or create a good website by yourself that is simple yet unique. Choose website templates that can gain a lot of audience. WordPress is the most popular web design platform in this regard and is quite easy to work with. Start off by creating a homepage with necessary details. Make sure that the content put up works well with the SEO. Add pictures, videos, email signup form, donation button, contact details, blog posts, and social media links. Use the website to present your achievements and your aims. It’s a major boost if you talk about buzzing political issues that you’re concerned about. Present issues that you care about. An audience tends to enjoy a personal touch in an online presence. It’s also essential to remain positive. Bashing opponents can shift the perceptions of many. Social Media Social Media is one of the most effective ways to connect with voters. It allows them to build a relationship with you and get to know you better. Types of social media accounts to use: Facebook, Twitter, Instagram, Linkedin, YouTube, Google + and Google Hangouts. Through the right keywords and hashtags, you’ll be able to reach a wide population in a short span of time. You can also make announcements that occur on your website on various social media platforms. This allows you to get in touch with voters and pay attention to what exactly they want. Try not to constantly ask for support and donations. That can lead to you losing a lot of audiences. Email Marketing E-mails and newsletters are another great way to connect with voters. Start off by creating an e-mail list based on your audience and continue building that list. Make a newsletter that’s simple, informative and that can encourage the voters to sign up. Design it in a manner that is catchy and uses words that are currently trending. With easy access and tactful content, you’ll be able to draw the public in your favour which can lead to a successful outcome. It’s all about using information that exists and channeling that through efficient ways on various platforms. It’s quite important to research well and thoroughly, especially on your audience and routes to grab their attention. Digital channels are truly game changers. But remember, strategy is key. When played right, the benefits are plenty. To run a successful political campaign you need digital experts by your side. Contact us for the right guidance.
Digital Marketing Strategies for Hospitals in India
Keeping up with the modern trends in technology, most businesses, including hospitals, are focusing on their marketing efforts in the digital space. As of June 2018, the number of Internet users in India rose to 50 crores! This means that most of your hospital’s patients and potential patient’s can be reached and communicated with, effectively on the internet. And the best part is that you have so much control over your marketing efforts via Digital Marketing. Luckily, there are proven digital marketing strategies that really work today, you don’t have to reinvent the wheel. That being said let’s dive straight into what marketing strategies work best for Hospitals today on the Internet. Hospital Website A fully functional website is vital to a hospital’s digital presence. Not only is this a chance to showcase your hospital’s services and facilities, and this is also a chance to write a little about the top doctors and professionals from your hospital. The more information you can give patients about your hospital, the more comfortable they feel in using your hospital services. It is also very important to have a very responsive website, that loads quickly, and most importantly, your website should be mobile optimised. As most internet users today use the internet via their mobile phones. Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) SEO and SEM do the same thing, ensure that your hospital shows up first in the list of Google search results! SEO involves optimising your website and keywords so that your website ranks high when a relevant query is searched on Google. SEM involves paying to rank first for a search query. SEO is a free strategy, but it takes time to rank, and ranking depends on many factors. SEM is a paid advertisement, with immediate results. In the healthcare sector, both SEM and SEO are really important! It is important that your hospital ranks first for service based keyword searches on Google, as patients are often searching for more information regarding a certain procedure. For example, if you are an eye-hospital you want your Hospital to rank first on google for any queries regarding “LASIK eye surgery”. Also ensure your hospital is ranking first for patients living nearby, only to patients from areas you believe would travel to your hospital. Content Marketing A significant part of your digital marketing efforts should focus on content marketing. Content marketing helps in building trust and provides a lot of free value to a consumer. People on the internet today are always on the lookout for information. Once your hospital’s piece of content is found and consumed by someone on the internet, it really helps your hospital establish authority on the topic. Content marketing also helps in SEO. Hospitals have the ability to talk about a wide range of health topics that a consumer will find helpful, and the best part is that hospitals have access to the best doctors in the field, who can write content. Content need not always take the form of blogs or articles, it can be colourful fun infographics or even a video. Videos work well as videos are known to have the highest engagement on the internet. Social Media Some of the best hospitals in the world, have their social media strategies done right. A significant chunk of the time someone spends on the internet is spent on social media platforms like Facebook, Twitter, Instagram etc. So this is one of the best ways to engage and communicate with users on the internet, by creating engaging posts and offering a chance for people to share their views. A good practice is to combine social media with content marketing. Hospitals can use the social media platform to share content regarding health issues or health tips that social media users can find very useful. The main purpose of such content is to educate. So as you can see each of the tactics mentioned above has a purpose, whether it is to acquire a patient who is looking for medical attention, or whether it is building brand awareness and trust. We cannot state enough about the importance of trust, especially if you are a new hospital. If you are looking to outsource your digital marketing efforts for your hospital, to increase brand awareness and patient acquisition, you can contact Alt-er Marketing Agency here. We have trained professionals in Web Development, SEO/SEM, Social Media Handling, Social Media Advertising, and Content Writing. For a FREE strategy session, you can contact us here!
Best Marketing Strategies for Small Business Owners in India
You as a small business owner might find the thought of competing with large corporations – a very scary thought. This is because you probably don’t have millions of rupees to set aside as your marketing budget. BUT If you are able to come up with an effective strategy to market your products / services, you will not only survive, you will thrive. One of the most effective and cheapest form of Marketing which most of the Small Businesses in India ignore is Online / Digital Marketing. To know more, let us look into some effective ways in which you can market your Small Business using the Internet. Your Business Website First things first – Have a website for your business, it is a window into your business. Anyone siting in any corner of your city or the world can have a glimpse into your business even before stepping in. Once your customer knows something about you, they are more likely to come to you. Studies have shown that new customers tend to find businesses without a website less trust worthy. What this means is that your website is one of the places you have to make a good first impression! Your website must tell people more about your business, and your products or services. Here are some tips that you can use to make your website better. Make it easy to navigate through your website and help the visitor find what they need. You must have high quality and unique content on your website, so that potential customers can gain more information about you and your product or service. Have a chat bot installed, so that anyone who has a question can immediately send you a message. A clean website design which is pleasing to the eye. A call to action button, that is easily visible to your potential customer. If you do not have the budget to pay a web developer to build a new website. Try these easy- to-use online website builder tools like NextraOne, Wix, Simbla or Square Space. Get on a one-to-one call with the author to get a free audit of your website. Know your Customer I cannot stress this enough – Always know who you are marketing to. A benefit of being a small business owner is that you can be very flexible with your customer service.You can directly interact with the customer and that gives you a much deeper insight of who your most loyal customers are. This way you are able to better understand them and their expectations from you. With this valuable information, you will be able to serve them better in the future and attract more people like them. You can use this information to even run specific marketing campaigns on ground or online as you know who your potential customer is and what they like. Influencer Marketing Influencers are people who are admired and respected by a large number of people. Such influencers – As their name suggests, have the power to influence a decision making process. For example, a popular movie celebrity can be considered as an influencer as they have a loyal fan base. Not just movie stars, with the wide spread use of the internet anyone who has a sizeable number of people following them can be considered as an Influencer! To know who these influencers are, ask your loyal customer whom they follow on social media. This will give you an idea about whom to approach to promote your business. These influencers can review your product or service and then recommend the same to their fans or followers. Influencer marketing is getting highly popular in 2018! Do not miss this opportunity. Word of Mouth Referrals or word of mouth marketing is one of the strongest forms of marketing. A satisfied customer will always recommend your product or service to another customer. People take friend’s recommendation quite seriously. And the cost for acquiring this new customer is FREE! With the evolution of Digital Media, recommendations have become very easy. Asking a satisfied customer to review your business online or posting something positive about your business on their social media page is Highly Effective and is a FREE form of Marketing. OR Brands like yours can create a loyalty program and offer an incentive to existing customers so that they can recommend your brand to their friends and family! Building a Digital Presence Now with everyone’s attention focused on their palms, you need to make sure that you are seen there. Make sure to make the internet your most loyal and efficient employee. This can be done using paid advertising methods. Making sure you are the first result on Google for any query regarding your business segment will increase your visibility incredibly. This can be achieved through SEO and SEM. Make a list of the most visited websites in your city. Using the Google display network, showing ads on these websites will greatly increase awareness about your business. Higher the visibility of your brand online, greater will be your sales offline. Social Media With an exponential rise in people spending time on social media, marketing and building a social media presence must never be ignored. With 24.6 Cr users in India, Facebook is the most used media platform. No Newspaper or television channel can boast these numbers. Social media users regularly follow brands and also report their experiences with the brand on social media. This is a super effective medium to market your brand as a small business. You can showcase your brand personality on social media with graphics, videos, content, contests, polls, social media campaigns etc. You have the freedom to be really innovative and creative to engage with your target audience! Want to know more about social media marketing, click here. Concluding thoughts Consumers have more options and are more knowledgeable than ever before. So it is challenging to convince a potential customer to buy from only you and not from your competitor. Hence, small businesses tend to struggle to compete with bigger players