The Ad Campaigns That Made Students Stop, Swipe & Apply at MITK
The Ad Campaigns That Made Students Stop, Swipe & Apply at MITK About MITK: Founded in 2004 by Late I. M. Jayaram Shetty and the MNBS Trust, Moodlakatte Institute of Technology, Kundapura (MITK) was established to make quality technical education accessible to rural communities. Over the years, it has empowered students from modest backgrounds to pursue engineering and management careers. Affiliated with Visvesvaraya Technological University (VTU), MITK also offers a two-year MBA program launched in 2008, nurturing industry-ready professionals with technical and managerial expertise. The Task: Cracking the Admissions Code in Karnataka MITK aimed to drive admission enquiries from the right audience across Kundapura, South Karnataka, and select areas in North Karnataka. Our task was to run a five-month campaign for both their engineering and MBA programs, creating compelling creatives that made students feel recognised, understood, and confident that MITK’s courses were the perfect fit for their aspirations. The Creative Game Plan That Spoke to Students Across the MITK campaign, the copy was designed to blend strategy, empathy, and aspiration, ensuring the brand message resonated with both students and parents while driving admissions. The key techniques included: Problem–Solution Framing Aspirational Positioning Storytelling Benefit-Led, Not Feature-Led Social Proof & Credibility Anchors Swipe & Scroll Hooks Student-Centric Language Future-Ready Narrative Bringing the Creative Game Plan to Life Result By directly addressing student anxieties and reframing them into aspirational outcomes, the campaign built both trust and desire. The use of curiosity-driven hooks, metaphorical storytelling, and outcome-led messaging ensured the content stood out in crowded feeds, while credibility anchors reassured parents and students alike. This balance of empathy + aspiration + proof translated into measurable success: Amount Spent: ₹1,43,573 Reach: 8,51,372 Leads Generated: 719 Cost per Lead (CPL): ₹199.68
Prasad Netralaya
About Prasad Netralaya Prasad Netralaya is Karnataka’s largest eye care network, trusted since 2002 for advanced treatments, expert doctors, and patient-first care. With 10+ branches across Karnataka, Kasaragod, and Goa, it combines world-class technology with accessibility, ensuring quality vision care for all ages. The Ask: Prasad Netralaya wanted to promote its advanced eye care services while strengthening trust and awareness across different life stages — from cataract treatment for seniors to LASIK for young professionals, and accessibility of its multi-branch network for families. The Campaign: “Clear Vision, Confident Lives” Objective: Lead generation & awareness Formats: 3 static/video creatives | Audience: Families (50+), Young Professionals (22–40), Adults (30–45) We designed a 3-part campaign to address different life stages and patient needs, while positioning Prasad Netralaya as the most advanced and accessible eye hospital. Creative 1: Cataract (50+ Audience) Concept: Emotional storytelling through father-son bond, highlighting robotic precision and faster recovery. Why it worked: Built trust + urgency by showing real-life struggles and quick recovery, reassuring both elderly patients and their families. Video Link: Cataract Creative 2: LASIK (22–40 Audience) Concept: Lighthearted, relatable pain points (foggy glasses, dependency) resolved with blade-free LASIK. Why it worked: Balanced aspiration + convenience, appealing to young professionals seeking freedom and lifestyle ease. Video Link: LASIK Creative 3: Multi-branch Awareness (30–45 Audience) Concept: A father’s daily struggle resolved through nearby Prasad Netralaya branches. Why it worked: Positioned the hospital as reliable + accessible, making advanced care feel within reach across Karnataka & Goa. Video Link: Multi-branch The Outcome Together, the 3 creatives worked as a full-funnel campaign — from building awareness (network reach), to consideration (LASIK convenience), to conversion (cataract surgery trust). Amount Spent: ₹43,608.85 Impression: 96,718 Reach: 48,474 Outbound Clicks: 8,853 Results: 322 Cost per result: ₹135.43 Key Takeaways Tailoring by age group & life stage maximized relevance. Emotion + technology together positioned Prasad Netralaya as both caring and advanced.
Know Sat
Know SAT- Case study Objective Generate quality leads for Know SAT, a trusted consultancy for entry-level abroad jobs in Europe. The focus was on young candidates in Mangalore & Kasaragod aspiring for stable overseas employment with good earnings and benefits. Challenge Market perception: Abroad job opportunities are often seen with doubt due to scams. Needed to build trust and credibility. Target audience: Blue-collar workers with basic education (above 10th pass) looking for plumber, helper, electrician, factory jobs, and similar roles abroad. Age group limited to 21- 35 years. High competition from other consultancies offering similar services. Strategy Audience targeting: Interests → Job hunting, recruitment, employment agencies, entry-level careers, application for employment. Education → High school leaver, some high school, or university graduate. Job intent filter → Looking for work. Ad communication: Highlighted Europe job placements with salary range ₹1L–1.5L/month. Emphasized refund guarantee on visa rejection (trust factor). Showcased benefits → free accommodation & food, legal paperwork, faster processing (3–6 months). Localized targeting: Restricted to Mangalore & Kasaragod, known for high demand in overseas jobs. Budgeting: Consistent spend of ₹1,500/day for steady lead flow. Execution Ran Meta Ads Lead Generation campaign with native lead forms (easy for workers with basic digital skills). Creatives designed with simple visuals & local language appeal for better relatability. Tested multiple hooks: “Europe jobs with free accommodation & food” “Guaranteed refund if visa is rejected” “Earn ₹1 lakh+ per month in Europe” Optimized for CPL (Cost per Lead) by pausing underperforming creatives and boosting high-performing ones. Results Amount Spent: ₹23,300.63 Daily Budget: ₹1,500 Reach: 94,263 Impressions: 318,887 Leads Generated: 482 Cost per Lead (CPL): ₹48.34 Ad Performance CPL achieved: ₹48.34 → much lower than typical industry average (₹70-100 for abroad job leads). Leads volume (482) exceeded client’s expectations for a small geography (Mangalore & Kasaragod). Ads focusing on refund guarantee + free stay & food performed best. High engagement from 21–30 year age group, indicating strong intent among younger workers. The Outcome Campaign successfully created a reliable and affordable lead channel for Know SAT’s Europe job programs. Delivered a pipeline of qualified blue-collar job seekers matching eligibility (10th pass+, 21–35 years). Helped position Know SAT as trustworthy in a competitive consultancy space. Provided a scalable campaign model that can be expanded to other regions with similar demand.
Driving Consistent Leads on a Minimal Budget for Render Visuals Via Google Ads
Driving Consistent Leads on a Minimal Budget for Render Visuals Via Google Ads Background Render Visuals, a 3D rendering solutions company, was earlier running Google Ads with a daily budget of AUD 50/day, generating around 35 leads/month. Due to client requirements, the budget was reduced to AUD 20/day starting end of July 2025. Previous KPI (higher budget): 35 leads/month Revised KPI (with reduced budget): 10 leads/month Challenge Google Ads performance is directly proportional to budget. A 60% budget cut typically results in reduced visibility, lower clicks, and fewer conversions. While we strongly advised against reducing the budget due to the potential impact on results, the client insisted. Delivering even 10 quality leads at this reduced spend was challenging, as competition in the 3D rendering industry is high, CPCs are competitive, and visibility drops significantly with smaller budgets. Strategy Implemented Instead of seeing this as a limitation, we took it as a challenge to optimize and extract the maximum value from every dollar spent. Steps taken included: Competitor Keyword Integration – Added high-performing competitor keywords to capture relevant traffic. Fresh Ad Copies – Rolled out new adcopy variations to improve CTR and conversion rates. Bid Strategy Shift – We optimised our Target CPA bidding, aligning with realistic lead acquisition costs. Results August 2025 (first month after budget cut) Spend: AUD 602.75 Impressions: 3,433 Clicks: 141 Conversions: 6 Cost per Conversion: AUD 100.46 September 2025 (after optimization) Spend: AUD 593.89 Impressions: 2,829 Clicks: 129 Conversions: 10 Cost per Conversion: AUD 59.39 Key Insights Despite the budget cut, we managed to reach the revised KPI of 10 leads in September. Cost per conversion improved by 41% (from AUD 100.46 → AUD 59.39). Even with fewer impressions and clicks, better targeting and optimized bidding improved conversion efficiency. This proves that smart optimization can overcome budget limitations, though reducing ad spend is never an ideal approach. Conclusion While reducing ad spend is generally not recommended in Google Ads (as it limits reach and competitiveness), we respected the client’s requirements and took it as a challenge. By restructuring campaigns, testing new ad copies, and leveraging competitor insights, we successfully delivered results. This case demonstrates that with the right strategy and execution, even strict budget constraints can be turned into a success story.
Driving High-Quality Leads for a Diagnostic Center in Mangalore
Driving High-Quality Leads for a Diagnostic Center in Mangalore Client: White Glove Diagnostics Project Background The client operated in the healthcare industry, running an offline diagnostic center in Mangalore city. They faced stiff competition from multiple established players in the same region. This was also the client’s first attempt at digital advertising, with a newly created Google Ads account. Challenge: Initially, all service-related keywords were grouped into a single ad group, which led to a drop in lead quality and rankings. The challenge was to restructure the account to improve relevance, drive quality traffic, and generate measurable results. Strategy & Execution Shift from Meta Ads to Google Search Ads: Since Meta Ads did not perform well, we moved to intent-based search campaigns to capture high-intent users. Keyword Segmentation: Instead of using a single ad group, I created multiple ad groups aligned with each diagnostic service. Personalized Ad Copies: Developed tailored ad creatives to match search intent and highlight service offerings. Landing Page Creation: Designed a single-page landing page focused on conversions, reducing distractions and improving lead capture. Google My Business Integration: Connected the diagnostic center’s GMB profile with Google Ads, enabling location-based targeting and ads to appear both on SERP and Google Maps. Search Term Optimization: Continuously monitored and refined search terms to improve relevance, clicks, and conversions. Results Achieved 200% of monthly KPIs, exceeding expectations. Each ad group performed strongly, driving consistent lead flow. With GMB integration, the campaign generated a minimum of 4 daily calls, of which nearly 80% converted into paying customers.
IAAPI Expo 2025 – Google Ads Campaign
IAAPI Expo 2025 – Google Ads Campaign Objective We ran Google Ads to generate leads for Semnox, who were participating at IAAPI Expo 2025. The core objective was to drive interest, encourage industry professionals to visit the Semnox booth, and learn more about the company’s innovative products and solutions. The Challenge: Industry Competition: IAAPI is a global expo with many exhibitors, making it essential to stand out and obtain registrations Short Campaign Window: The ads were active from 5th February – 18th February 2025, requiring focused execution. Budget Constraint: With a ₹1,000/day budget cap, the challenge was to maximize both visibility and lead generation. Target Audience: Reaching qualified decision-makers in the amusement and attractions industry. Our Strategy Targeted Messaging: Crafted ad copies that invited attendees to “Visit Semnox at IAAPI Expo” and highlighted the chance to explore Semnox products firsthand. Audience Focus: Targeted industry professionals, operators, and decision-makers likely to attend IAAPI. Keyword Selection: Chose high-intent keywords around IAAPI Expo and amusement industry solutions. Budget Optimization: Ensured an average CPL remained cost-efficient to drive maximum qualified leads. The Execution Ran a Google Search Ads campaign from 5th to 18th February 2025. Continuously monitored performance and optimized keywords, ad copies, and bids. Drove traffic to a conversion-optimized landing page, where visitors could learn about Semnox products and schedule meetings. Used conversion tracking to measure actual leads generated. Performance Results Total Spend: ₹13,992.68 Impressions: 4,585 Clicks: 706 Average CPC: ₹19.82 Conversions: 35 Cost per Conversion: ₹399.79 Ad Performance Achieved a CTR of 15.39% (706 clicks / 4,585 impressions), far above B2B event benchmarks. Maintained a low CPC (₹19.82), showing efficient use of budget. Delivered 35 strong leads, demonstrating success in attracting visitors interested in meeting Semnox at IAAPI Expo. The Outcome The IAAPI Expo 2025 Google Ads campaign successfully drove quality leads for Semnox within a limited budget and short timeframe. By targeting industry professionals and promoting booth visits, the campaign ensured that more attendees were aware of Semnox’s presence and solutions at IAAPI. The strong CTR and cost-effective conversions proved the campaign’s value, laying the foundation for replicating this strategy in future expos with larger budgets and wider reach.
Testing Static vs. Cinemagraph Creatives for Citadel Developers
Testing Static vs. Cinemagraph Creatives for Citadel Developers About the Client Citadel Developers is one of Mangalore’s leading real estate developers, known for creating premium residential and commercial spaces that blend luxury, comfort, and modern living. Callista – An ultra-luxurious one-floor, one-apartment project in Kadri, Mangalore, designed to offer unmatched privacy, exclusivity, and panoramic views of the city. Antares – A premium 3BHK apartment project in Gandhinagar, Mangalore, offering expansive layouts, private sunset views, and a lifestyle centered around elegance and comfort. The Challenge: Static creatives are widely used in real estate campaigns, but with a visually driven audience, the question arose:Do cinemagraphs creatives where one element is subtly animated capture more attention and drive better results compared to traditional statics? Our Strategy The goal was to run a controlled A/B test comparing static images against cinemagraph versions of the same creatives. The same audience, budget, and placements were used for fairness. Target Audience: 28–64 years, interested in luxury goods. Objective: Evaluate which format delivers higher engagement, CTR, and leads. The Execution Campaign Duration: Antares: 7th Aug – 27th Sep Callista: 14th Aug – 14th Sep Platforms: Facebook & Instagram (all placements: feeds, stories, reels). Budget Split: Equal distribution between static and cinemagraph ads. Creatives: For each project, one static was created and then replicated into a cinemagraph. Statics Cinemagraph Performance Results Project Creative CTR CPM (₹) Reach Engagement Rate Leads CPL (₹) Antares Static 0.42% 172.22 15,469 0.48% 6 1,007.53 Cinemagraph 0.49% 170.89 3,617 9.65% 0 0 Callista Static 0.77% 412.55 3,893 0.95% 10 268.44 Cinemagraph 0.67% 366.19 2,894 13.18% 1 1,475.36 Cinegraphs achieved significantly higher engagement rates (Antares: 9.65%, Callista: 13.18%) compared to static images (<1%). Statics outperformed in lead generation, with lower CPLs (₹268.44 for Callista static vs. ₹1,475.36 for Callista cinemagraph). CTR was slightly higher for cinemagraphs on Antares (0.49% vs. 0.42%) but lower on Callista (0.67% vs. 0.77%). Reach was broader for statics, likely due to Meta’s algorithm favoring better conversion outcomes Key Takeaways Cinemagraphs are powerful for engagement : they drew more attention, likes, and interactions. Statics are more efficient for performance goals : they generated more leads at a lower CPL. Creative choice should align with the campaign objective: Use cinemagraphs for awareness and engagement-driven campaigns. Use statics for lead generation campaigns where cost efficiency matters. Conclusion The A/B test revealed that while cinemagraphs can capture audience attention more effectively, static creatives remain more reliable for driving qualified leads in real estate campaigns.
IMJ Institutions – Driving Admissions through Video Marketing
Case Study: IMJ Institutions – Driving Admissions through Video Marketing About the Client IMJ Institutions (established in 1995) is a leading educational group in Karnataka, nurturing talent across diverse fields of higher education. The group includes: Moodlakatte College of Nursing (MCN) – Approved by INC and Karnataka State Nursing Council, affiliated with RGUHS. Moodlakatte College of Allied Health Sciences – Offering specialized BSc programs in Medical Imaging, Lab Technology, and Anesthesia & OT Technology. Moodlakatte College of Physiotherapy – Focused on training skilled physiotherapy professionals. Moodlakatte Institute of Technology, Kundapura (MITK) – An engineering college affiliated with Visvesvaraya Technological University (VTU), Belagavi, and accredited by NAAC. IMJ Institute of Science & Commerce (IMJISC) – Offering degree programs in BCom, BCA, and BBA. Across all institutions, IMJ emphasizes quality education, ethical values, industry exposure, and career readiness. The Challenge: The primary goal for IMJ Institutions was to increase admission inquiries for their Nursing, Physiotherapy, and Allied Health Science courses. While digital ads were already being used, the challenge was: Effectively communicating the value of IMJ’s courses. Standing out in a competitive education market. Generating high-quality leads at scale. Our Strategy We identified that the most impactful way to communicate IMJ’s strengths would be through Production Videos. The approach included: Concept Development – Crafting a compelling storyline that highlighted course offerings, benefits, and career opportunities. Video Production – Delivering a professional and engaging video that built trust and credibility. Targeted Ads – Running video ads across Meta platforms to reach prospective students and parents. This combination allowed us to convey the right message to the right audience, leading to higher engagement and lead generation. Performance Results Ad Spend: ₹71,195.87 Leads Generated: 1,249 Cost per Lead (CPL): ₹57.00 Key Outcomes ✔ Delivered 1,200+ admission leads through a single video campaign. ✔ Achieved a cost-efficient CPL of ₹57, significantly below industry benchmarks for education lead generation. ✔ Built brand trust and awareness through high-quality video content. ✔ Established a scalable strategy for future admission cycles using production driven campaigns. Creatives That Performed: Conclusion Through the power of video storytelling and targeted advertising, ALTER helped IMJ Institutions achieve remarkable admission inquiries at scale. The campaign not only lowered acquisition costs but also positioned IMJ as a trusted name in healthcare education, effectively influencing students’ decision-making.
Saraogi Super Sales Pvt. Ltd.
Lead Generation for the 21st Garment Fair About the Client Saraogi Super Sales (SSS) Saraogi Super Sales is one of India’s largest B2B marketplaces for garment sourcing. The company connects buyers and suppliers across the globe, leveraging India’s vast resources in the readymade garment, saree, and apparel industries. With over 16 years of industry expertise, SSS has become a trusted garment-buying house, known for its: Transparency in sales Strong business ethics Excellent hospitality Financial reliability SSS has consistently delivered unmatched sourcing, merchandising, buying, and trading experiences, making it a preferred partner for retail businesses across India. The Challenge: Saraogi Super Sales was gearing up for its 21st Garment Fair (28–30 July). One of the largest garment trade events in India. The objective was to: Generate high-quality leads from retail shop owners looking for bulk orders. Build awareness across major states of India. Re-engage past customers and create a strong recall for the upcoming fair. Our Strategy To meet these goals, we deployed a multi-layered Meta Ads strategy over 3 months: New Audience Campaigns – Targeting retail shop owners across India who were actively seeking garment suppliers. Remarketing Campaigns – Re-engaging past customers and visitors to remind them of the Garment Fair. Custom Audience Campaigns – Leveraging SSS’s existing customer data to build lookalikes and drive conversions. This layered approach ensured that we reached new prospects, nurtured warm leads, and maximized conversions from existing networks. Performance Results Here’s a breakdown of the campaign outcomes: New Audience Campaign Spent: ₹80,523.53 CPC: ₹13.22 Leads: 728 CPL: ₹110.61 Remarketing Campaign Spent: ₹24,879.78 CPC: ₹13.18 Leads: 279 CPL: ₹89.17 Custom Audience Campaign Spent: ₹2,847.44 CPC: ₹7.61 Leads: 48 CPL: ₹59.32 Key Outcomes Total Spent: ₹108,250.75 Total Leads: 1,055 Average CPL: ₹102.60 ✔ Successfully generated 1,000+ verified B2B leads within 3 months. ✔ Remarketing and custom audience campaigns delivered better CPLs than cold targeting. ✔ Built awareness and engagement for the 21st Garment Fair, ensuring strong participation from retail shop owners across India. Creatives That Performed: Conclusion Through a well-planned digital strategy, ALTER helped Saraogi Super Sales position itself as a leading B2B garment marketplace and drive quality participation in its 21st Garment Fair. By combining audience expansion, remarketing, and data-driven targeting, we not only achieved strong lead volume but also ensured cost-effective acquisition.
Newton Software Pvt. Ltd.
How Newton Software Pvt. Ltd. Achieved 344+ Conversions Through Google Ads Overview: Newton Software Pvt. Ltd., a leading enterprise in workforce automation and gate pass management solutions, wanted to increase its online visibility and generate high-quality B2B leads. Their goal was to target decision-makers in the manufacturing and infrastructure sectors across India. The Challenge: Before engaging with us, Newton Software had limited success with digital marketing campaigns. Their key challenges included: Poor conversion rates from previous campaigns. High cost per lead (CPL). Low brand awareness in competitive B2B segments. No clear ad funnel for conversion. They needed a digital strategy that not only brought clicks but also drove meaningful conversions. Our Approach: We crafted a performance-driven Google Ads strategy, backed by data and tailored messaging. Here’s what we implemented: Audience Research & Segmentation: We identified relevant buyer personas—factory managers, plant heads, and HR executives—and segmented campaigns accordingly. Ad Copy & Landing Page Alignment: We created custom landing pages focused on Newton’s key offerings—eGatePass and Labor Management System—to improve Quality Score and conversion. Conversion Tracking: Accurate tracking helped us optimise continuously for performance. Creative Strategy: We kept the messaging direct and focused on triggering the audience’s pain points with impactful copy and clear CTAs, Execution: Platform: Meta Ads (Facebook & Instagram) Ad Objective: Website Conversions (Lead Generation) Ad Type: Website Leads Targeting: Business Owners, Architects, Real Estate Developers, Contractors Performance Snapshot: 📊 March 2024 – July 2025 Clicks: 9,950+ Conversions: 344+ CPL: 772/- Average CPC: ₹25.49 Total Spend: ₹2.54 Lakhs Creatives That Performed: The Result: Newton Software witnessed a sharp increase in qualified leads, driving sales discussions and demos. The consistent CPL and increasing lead quality made it a sustainable growth channel.