AK Apple Ply – Meta Ads Campaign
AK Apple Ply – Meta Ads Campaign Objective: To increase website traffic and generate high-quality leads for AK Apple Ply through targeted Meta (Facebook & Instagram) campaigns. The Challenge: While the campaign delivered strong lead numbers, we faced a few critical challenges during execution: Audience Saturation: As the campaign progressed, ad fatigue began to affect performance. We noticed a drop in CTR and lead volume due to repetitive exposure. To overcome this, we refreshed creatives weekly and rotated messaging to keep the audience engaged. Lead Quality Variation: In the initial phase, many leads were unqualified or not the decision-makers. We optimized the lead form questions and narrowed down the audience targeting to business owners and professionals from the construction and furniture industries, which significantly improved lead quality. Tracking Limitations: Meta’s default tracking provided limited visibility into lead journey and conversion intent. We integrated backend lead tracking with the client’s CRM to better assess lead quality and streamline the sales funnel. Rising Cost per Lead: The cost per lead was initially higher than industry benchmarks. Through continuous A/B testing of creatives, targeting layers, and ad placements, we brought the CPL down to ₹174.80. The Strategy: We implemented a full-funnel lead generation campaign with a focus on detailed audience targeting based on industry interests such as construction, architecture, interior design, and real estate. Creative emphasis was placed on product quality, durability, and brand trust—supported by high-performing visuals and headlines. Execution: Platform: Meta Ads (Facebook & Instagram) Ad Objective: Website Conversions (Lead Generation) Ad Type: Website Leads Targeting: Business Owners, Architects, Real Estate Developers, Contractors Results: Total Amount Spent: ₹177,062.59 Website Leads Generated: 1,034 Cost Per Lead (CPL): ₹171.24 Reach: 444,547 Unique Link Clicks: 14,932 Creative Performance: We used a mix of MG videos and static image ads. The creatives with product-in-use visuals and CTA-driven captions delivered the highest lead engagement. The Outcome: We successfully built a strong lead pipeline for the sales team. The CPL remained under the benchmark, and user engagement improved significantly, validating the creative and targeting approach.
FreshEaze – A Journey of Visibility and Engagement
FreshEaze – A Journey of Visibility and Engagement Client Overview FreshEaze, a rising brand in organic and natural food delivery, aimed to build strong online visibility and attract high-intent website visitors. Their primary objective was to increase brand awareness and drive quality traffic by targeting health-conscious consumers and urban households across India. The Challenge: FreshEaze, a growing organic food delivery brand, wanted to boost its brand visibility in a competitive market and drive meaningful traffic to its website and app. The main goals were: Increase reach and impressions to create brand awareness. Drive quality traffic to the website to support customer acquisition efforts. Maximize ROI through high-performing creatives. The Strategy: We crafted a dual-focused campaign strategy: Brand Awareness to maximize visibility and audience reach. Website Traffic to attract engaged users to the platform. App Installs to encourage mobile adoption and build long-term user retention. Approach: Identified high-interest target segments using Meta’s detailed targeting options. A/B tested various creatives and ad placements. Used insights from ongoing performance to reallocate budget toward best-performing creatives. Creatives That Performed: We used engaging, story-driven creatives centered around: Freshness and organic sourcing. Clean design and user-benefit-focused copy. Aesthetic presentation of food items and delivery packaging. These creatives saw strong engagement metrics and helped set the brand tone for FreshEaze. Results: A total of ₹1,33,710.51 was spent across the campaigns. The combined campaigns reached 20,598,606 unique users. Overall, we generated 52,516,860 impressions. Breakdown by spend: One of the awareness campaigns alone reached over 19.3 million people and generated nearly 49.6 million impressions, with a spend of ₹88,841.32. Another campaign focused on app installs reached 1.46 million users with over 2 million impressions, spending ₹17,566.63. A traffic-focused campaign brought in 302,830 users and 575,072 impressions, with ₹21,474.58 spent. Key Highlights: Reached over 20.5 million users and delivered 52+ million impressions. Best-performing awareness ad generated nearly 50 million impressions alone. The top creatives had a cost-efficient CPM and consistently outperformed A/B tested variants. Website traffic campaigns yielded high intent visits, helping build a solid retargeting pool. The Outcome: The campaign succeeded in creating a powerful online presence for FreshEaze. With millions of impressions and meaningful website and app visits, the brand is now well-positioned for future retargeting and lead conversion strategies. This foundational awareness also opens doors for FreshEaze’s upcoming product campaigns, influencer partnerships, and loyalty-building initiatives.
IMJ Institute of Science & Commerce
Driving Awareness and Admissions Through a Targeted Production Video Campaign The Client: IMJ Institute of Science & Commerce (IMJISC), established in 2022 in memory of IM Jayaram Shetty and affiliated with Mangalore University, has rapidly built a reputation for delivering quality higher education. The institution offers career oriented undergraduate programs with a strong focus on employability. Alongside BCom, BCA, and BBM degrees, IMJISC provides professional coaching for CA and CS aspirants, and skill-based certifications in Practical Accounting, Taxation, Artificial Intelligence & Machine Learning (AIML), and Cyber Security. Backed by experienced faculty and a future-ready curriculum, IMJISC aims to shape globally competent graduates equipped to thrive in today’s competitive job market. The Challenge: As a relatively new institution established in 2022, IMJISC faced the challenge of establishing credibility and building awareness. The college needed to clearly communicate advantages to prospective students and parents. Since many were still unfamiliar with the institution, the goal was to bridge this perception gap and present IMJISC as a reliable, future-focused option for higher education. Compounding the challenge was the urgency of the admissions timeline seats were filling fast, and it was critical to generate interest and convert potential applicants quickly. The campaign required a sharp, focused production video that could not only raise awareness but also drive action within a short window of time. The Execution: To address the awareness gap and drive action, we developed a compelling production video that highlighted what sets IMJISC apart. The video focused on showcasing the unique academic environment, practical training, and career-focused approach of the institution. Through a mix of dynamic visuals and student testimonials, we conveyed how studying at IMJISC is not just about earning a degree but about gaining the skills, confidence, and industry exposure needed to build a successful career. The video positioned IMJISC as a place where students are not only educated, but also empowered to step into real-world roles with clarity and competence. Results: The campaign delivered strong results within a short span, validating the effectiveness of a focused, emotionally driven production video. With a spend of ₹30,099.77, the campaign reached over 11.47 lakh people and generated 806 leads bringing the cost per lead (CPL) down to just ₹37.34. These numbers reflect not only efficient media planning but also the creative’s ability to resonate with the target audience and drive real action. The Conclusion: The campaign succeeded in strengthening IMJISC’s brand presence and generating meaningful engagement during a critical admission window. The production video not only enhanced awareness among students and parents but also created a sense of urgency that drove inquiries and applications. By clearly communicating IMJISC’s unique value proposition, the video helped shift perception from “new and unknown” to “trusted and promising.” This case reinforced the impact of storytelling in education marketing—especially when backed by strong visuals, real voices, and a timely call to action.
White Glove
White Glove Client White Glove Year 2025 White Glove is a modern diagnostic clinic in Mangalore, founded by Dr. Chintan Hegde, who brings 15 years of expertise to the table. In just one year, they have established themselves as a trusted provider of comprehensive diagnostic services, including routine tests, blood tests, imaging, and free home sample collection—all under one roof. WhiteGlove is also the first in Mangalore to introduce portable X-ray services, delivering care and convenience directly to patients’ homes. Their affordable health checkup packages cater to all age groups, making preventive healthcare accessible to everyone. White Glove is a modern diagnostic clinic in Mangalore, founded by Dr. Chintan Hegde, who brings 15 years of expertise to the table. In just one year, they have established themselves as a trusted provider of comprehensive diagnostic services, including routine tests, blood tests, imaging, and free home sample collection—all under one roof. WhiteGlove is also the first in Mangalore to introduce portable X-ray services, delivering care and convenience directly to patients’ homes. Their affordable health checkup packages cater to all age groups, making preventive healthcare accessible to everyone.
P3
P3 Client P3 Year 2023 As a 70-year-old men’s apparel brand, P3 has been built on craftsmanship and innovation, passed down through generations. To stay relevant in a changing market while preserving its heritage, we refreshed the logo with a sleek, modern design. Clean lines, contemporary fonts, and a minimalist approach create a timeless yet forward-thinking identity. This evolution bridges tradition with modern appeal, ensuring P3 resonates with both loyal customers and a new generation of style-conscious men. As a 70-year-old men’s apparel brand, P3 has been built on craftsmanship and innovation, passed down through generations. To stay relevant in a changing market while preserving its heritage, we refreshed the logo with a sleek, modern design. Clean lines, contemporary fonts, and a minimalist approach create a timeless yet forward-thinking identity. This evolution bridges tradition with modern appeal, ensuring P3 resonates with both loyal customers and a new generation of style-conscious men.
New City Hospital
New City Hospital Client New City Hospital Year 2023 New City Hospital faced a branding challenge due to name confusion with another hospital, “City Hospital,” which had a poor reputation. To prevent this from affecting patient trust, we rebranded the hospital as NCH, shifting the focus to a distinct abbreviation while maintaining its identity. The redesign featured a modern, professional logo that emphasized trust and excellence, along with a cohesive brand system applied across all touchpoints. This strategic change not only eliminated confusion but also strengthened NCH’s independent identity, ensuring it stood out as a trusted healthcare provider. New City Hospital faced a branding challenge due to name confusion with another hospital, “City Hospital,” which had a poor reputation. To prevent this from affecting patient trust, we rebranded the hospital as NCH, shifting the focus to a distinct abbreviation while maintaining its identity. The redesign featured a modern, professional logo that emphasized trust and excellence, along with a cohesive brand system applied across all touchpoints. This strategic change not only eliminated confusion but also strengthened NCH’s independent identity, ensuring it stood out as a trusted healthcare provider.
Reimagine
Smart Advertising: How We Helped Reimagine Drive High-Quality Leads Despite Limitations The Client: Reimagine is a Bangalore-based Apple service center specializing in repairs, rentals, and refurbished Apple products. They provide solutions for MacBooks, iPhones, iPads, and Apple Watches, catering to both individuals and businesses. Their services include certified refurbished devices, same-day repairs (where available), and corporate support. With a focus on quality and reliability, they aim to offer cost-effective solutions for Apple users. The Challenge: Reimagine faced significant challenges in gaining brand awareness, as many potential customers were unaware of their services and instead chose competitor stores for Apple repairs. Additionally, since Apple products are considered premium, establishing trust was crucial to convincing customers that Reimagine was the best choice for high-quality Apple repairs. Overcoming these hurdles required strategic efforts to enhance visibility and build credibility in the market, ensuring that customers recognized them as a trusted and reliable Apple service provider. The Execution: We discovered that using Apple-related keywords in our ad copies initially faced restrictions from Google, in other terms google did not allow us to run ads for apple repairs-related keywords. As a result, when we used generic keywords, we attracted inquiries from Android users, which was not our target audience. Through in-depth research and strategic experimentation, we identified workarounds that allowed us to run ads effectively, reaching the right audience without violating platform policies. This approach significantly improved lead quality and helped generate a high volume of potential customers interested in Apple repairs. Results: Our optimized strategy struck the perfect balance—delivering a higher volume of leads while maintaining quality. Spent: ₹2,16,295 Impressions: 3,26,744 Clicks: 6,590 CPC: ₹32.82 Leads: 679 CPL: ₹318.54 The Conclusion: By overcoming advertising restrictions and refining our targeting strategy, we successfully positioned Reimagine as a trusted Apple repair service in bangalore. Through in-depth research and innovative ad techniques, we reached the right audience, significantly increasing brand awareness and generating high-quality leads. By building credibility and increasing visibility, we ensured that more Apple users could confidently choose Reimagine for their repair needs.
Callista
Mastercare Invisible teeth aligners by Dr. Dhiraj’s dental clinic is the first aligner in Mangalore.
Knowsat
Knowsat Client Knowsat Year 2023 KNOWSAT Learning is a top educational institution offering excellent academic support. The objective is to Generate high-quality leads by emphasizing its exclusivity. There was emphasis on clear communication and optimized campaigns to reach the target audience and make them understand the service that was provided. KNOWSAT Learning is a top educational institution offering excellent academic support. The objective is to Generate high-quality leads by emphasizing its exclusivity. There was emphasis on clear communication and optimized campaigns to reach the target audience and make them understand the service that was provided.
Ethiaspire
Ethiaspire Client Ethiaspire Year 2023 ETHIASPIRE Toddler Toothpaste is specially formulated for young children to combat Early Childhood Caries (ECC), also known as nursing caries or baby bottle tooth decay. With research showing that 24% of toddlers under 36 months and 57% of children aged 36–71 months suffer from ECC, ETHIASPIRE aims to protect milk teeth from pain, infection, and long-term dental issues—ensuring a healthy oral start from the very first smile. ETHIASPIRE Toddler Toothpaste is specially formulated for young children to combat Early Childhood Caries (ECC), also known as nursing caries or baby bottle tooth decay. With research showing that 24% of toddlers under 36 months and 57% of children aged 36–71 months suffer from ECC, ETHIASPIRE aims to protect milk teeth from pain, infection, and long-term dental issues—ensuring a healthy oral start from the very first smile.