P3
P3 Client P3 Year 2023 As a 70-year-old men’s apparel brand, P3 has been built on craftsmanship and innovation, passed down through generations. To stay relevant in a changing market while preserving its heritage, we refreshed the logo with a sleek, modern design. Clean lines, contemporary fonts, and a minimalist approach create a timeless yet forward-thinking identity. This evolution bridges tradition with modern appeal, ensuring P3 resonates with both loyal customers and a new generation of style-conscious men. As a 70-year-old men’s apparel brand, P3 has been built on craftsmanship and innovation, passed down through generations. To stay relevant in a changing market while preserving its heritage, we refreshed the logo with a sleek, modern design. Clean lines, contemporary fonts, and a minimalist approach create a timeless yet forward-thinking identity. This evolution bridges tradition with modern appeal, ensuring P3 resonates with both loyal customers and a new generation of style-conscious men.
New City Hospital
New City Hospital Client New City Hospital Year 2023 New City Hospital faced a branding challenge due to name confusion with another hospital, “City Hospital,” which had a poor reputation. To prevent this from affecting patient trust, we rebranded the hospital as NCH, shifting the focus to a distinct abbreviation while maintaining its identity. The redesign featured a modern, professional logo that emphasized trust and excellence, along with a cohesive brand system applied across all touchpoints. This strategic change not only eliminated confusion but also strengthened NCH’s independent identity, ensuring it stood out as a trusted healthcare provider. New City Hospital faced a branding challenge due to name confusion with another hospital, “City Hospital,” which had a poor reputation. To prevent this from affecting patient trust, we rebranded the hospital as NCH, shifting the focus to a distinct abbreviation while maintaining its identity. The redesign featured a modern, professional logo that emphasized trust and excellence, along with a cohesive brand system applied across all touchpoints. This strategic change not only eliminated confusion but also strengthened NCH’s independent identity, ensuring it stood out as a trusted healthcare provider.
Kosmedix
Kosmedix Branding, Packaging Client Kosmedix Year 2023 Kosmedix is a modern unisex wellness brand that embodies confidence, boldness, and self-care. Its branding features a clean sans-serif logotype and a distinct turquoise palette, reflecting vitality and balance. The design system ensures a cohesive presence across packaging, social media, and advertising, making Kosmedix a standout brand that celebrates self-love and holistic well-being for all. Kosmedix is a modern unisex wellness brand that embodies confidence, boldness, and self-care. Its branding features a clean sans-serif logotype and a distinct turquoise palette, reflecting vitality and balance. The design system ensures a cohesive presence across packaging, social media, and advertising, making Kosmedix a standout brand that celebrates self-love and holistic well-being for all. THE CHALLENGE To craft a visual identity that projected Kosmedix as a ‘Bold, Sharp, Friendly And Timeless’ brand. Kosmedix came to us with the desire to revamp its brand identity. The goal was to create a complete brand identity system for Kosmedix that captured the essence of the brand. The key element here was the logo — the most important visual asset of the brand, embodying resourcefulness and simplicity, projecting a ‘Bold, Sharp, Friendly And Timeless’ brand. We had to craft the logo and the brand identity system as a representation of their end-to-end aesthetic care solutions for women and men. The intention was to: Maintain authenticity and build brand equity; Leverage the scale of their system across all mediums; Provide more consistency and quality; and Facilitate increased system productivity THE ALT-ER SOLUTION As with any project, the process started off with sketching. Rough concepts that came to mind were documented, both on paper and digitally. After a lot of exploration on messy artboards in Adobe Illustrator, a few selected variants were presented to the team. Upon their feedback and a couple more revisions, a strong and refined concept was proposed. This made the cut and is now the current logo. THE IDENTITY SYSTEM The font and colour theory plays a big part in capturing the spirit of the brand. A serif font, having an authentic quality that ties in with Timeless and Boldness values, proved to be the way to go for the logotype. It expresses trust and reliability, attention to detail and personable service – all of the company’s core values & qualities. The Kosmedix brand identity is born from the brand idea of feeling confident, boldness and pays homage to people who are driven by self-love. All the graphic elements and the overall graphic language is a reflection of this. Kosmedix is a single coloured brand. It makes them stand out and plays a critical part in what makes them look and feel different. White and Light Gray are usually used for backgrounds. Coal Black is usually used for body text.
Radiance
Radiance Branding Client Radiance Year 2023 Karnataka Bank is launching a new and improved internet banking facility called ‘KBL ONE’ for its corporate customers. This innovative and secure application aims to enhance user experience by allowing corporate users to effortlessly manage their accounts with the Bank. With ‘KBL ONE,’ corporate customers can enjoy a seamless banking experience, accessible anytime and anywhere, 24/7, 365 days a year. Roopa Hotel, now rebranded as Radiance by Hotel Roopa, is a 44-year-old legacy property redefining premium yet affordable hospitality in Mangalore’s Central Business District. The new branding highlights its heritage, business-friendly services, and luxury at a great price, ensuring a strong presence across all customer touchpoints.
The Loft
The Loft Branding Client The Loft Project Branding Country India Year 2023 We had the privilege of designing the branding for The Loft, an edgy bar and restaurant that combines bespoke dining, craft mixology, and an immersive music experience. Our goal was to capture the essence of The Loft’s vibrant yet sophisticated atmosphere through bold, modern, and dynamic visual elements. From the logo to the color palette, typography, and marketing materials, every aspect of the brand was carefully crafted to reflect its signature style—where great music, exceptional food presentation, and a welcoming ambiance come together seamlessly. The result is a distinctive identity that resonates with The Loft’s audience, setting it apart as a premier destination for food and music lovers.
Cryo Aid
Cryo Aid Client Cryo Aid Project Branding Country India Year 2023 Cryo Aid is an instant pain relief spray designed for athletes, combining speed and effectiveness to keep them performing at their best. With bold and powerful visuals, the brand’s identity is driven by its red and blue color palette, symbolizing intensity and relief. Cryoaid stands for strength, endurance, and rapid recovery, making it an essential companion for athletes pushing their limits.
Aadeez
AADEEZ Branding Client Aadeez Project Branding Country India Year 2024 Aadeez is a premium natural spring water brand dedicated to delivering pure, untouched underground water sourced from Vittla, Karnataka. Retaining its original minerals, Aadeez ensures every drop is unedited and pristine, just as nature intended. With a strong commitment to sustainability and environmental responsibility, the brand preserves the purity of water while safeguarding the health of the planet. More than just a brand, Aadeez is a guardian of nature’s finest resource, offering the purest drinking water for a healthier world.