How a content calendar for social media saved us from losing clients!
If you’re reading this, you are already pulling your hair out handling social media accounts of multiple clients, reaching your deadlines, creating awesome content and STILL facing heat from clients for missing important dates and your management for not doing your job well! So what on earth is going on? You, my friend, are suffering from a severe case of ‘Disorganization’! Over 10 innocent strategists lose their sanity to this condition every month. (Random stat alert) My team and I were diagnosed a couple of months ago. We came to this realization when for a few months, the last week of every month felt like we were soldiers at a war front without weapons, Ryan Reynolds without his sense of humor and Thor without a hammer. We were frustrated, angry and tired. Oh, so tired. This went on until recently we were introduced to a magical tool called a Content Calendar! A secret tool for the disorganized social media content strategist What is a Social Media Content Calendar? In the most basic sense of the term, a content calendar is a document, usually a Google Spreadsheet, which schedules your monthly social media content down to its last detail. It helps you see your content for the week, day and if required, the time of day as well. It is meant to plan out all content across the different platforms which include your blog posts, videos, infographics, photos etc. Why do you need this content calendar? We know you have been doing this for a while now and your brain is completely capable of keeping track of things. But how fool proof is this plan? Let me share a real-life situation with you- We were handling social media for a patisserie which was famous for its macarons in Mangalore. Everything was going okay until one day, it was National Macaron Day. We had no clue. Our client messaged us the day of, and asked us what the plan was for the day. We had no clue. This is EXACTLY WHY you need a social media content calendar. If you’re still not convinced, the following are a few reasons why, we realized content calendars were our life savers! 1. ORGANIZATION/LESS GOOF-UPS Content Calendars are not just planning tools or documents; they are legit calendars which gives you the ability to look at your content across platforms all at once! You won’t be worried about any gaps in your campaign. The bonus is that even if you’re down with a fever, a teammate can easily take over without you having to call from your hospital bed explaining what has to be done that day. 2. IMPORTANT DATES WILL BE HIGHLIGHTED Now you may think that ‘International Happiness Day’ is not important for your client. But trust us, friend, it is! Just to avoid last minute hassles, we include National Holidays, UN Day of Observances, Industry Specific Days and finally, fun/trivial days in the content calendar. We share these ‘days’ in advance with our clients and get a confirmation on what days they would like to celebrate on their pages. 3. THE GIFT OF TIME Since content calendars are made a month in advance you don’t have to waste time thinking of ideas for content every day or week (depending on how you’re doing it right now). Once we have the important dates, our team sits on a client-wise brainstorming session where we plan fun engagement content, campaign ideas etc. and fill out the rest of the calendar. Once you have the calendar set, all you need to do is start writing the content. We get the entire content for the next month don’t the previous month (apart from the trending formats). This saves us a great deal of time during the week as everything is pre-scheduled allowing us to be more creative, efficient and productive. 4. BETTER UNDERSTANDING OF YOUR TG & WHAT WORKS Now that you have more time during the month your content calendar and its execution allows you to see what content has worked and what hasn’t, has your target audience engaged the way you hoped they would, is there anything you could have done differently or better. You will start noticing a pattern- it may be specific days when your content has performed better or a certain communication style that has worked better. When you do this and start creating a content calendar for the following month, you know EXACTLY what to duplicate from the previous month and what to run far away from. 5. EFFICIENT & EFFECTIVE STRATEGIES Even though you keep saying ‘I work best under stress’, a content calendar will save you the last minute writers’ block and dissatisfaction! When it comes to campaigns and last minute trending format content, content calendars give you enough time to do your research, brainstorm with the team, create and execute. This will turn the ‘I need a beer. It’s been a hell of a day’ to ‘I’m done with work, wanna hang out and have a beer?’ Oh, the joy! 6. STAY SANE AND LOVE YOUR JOB When you have a content calendar in place, you won’t find yourself pulling your hair out and having anxiety attacks when your deadlines come close or your client says ‘let’s post something on this topic tomorrow’. You won’t be digging for content; instead, you’ll find yourself making informed decisions about your next content. Now that you know why having a content calendar is a smart call, start executing! If you don’t like Excel sheets and Google Docs, just go online and looking for free tools to create content calendars easily. Let us know how it works out for you in the comment section! Good luck & remember to ‘Keep Calm and Content On’!
How to choose the RIGHT Social Media platform for your business!
Social media is the most effective method to promote a small business. Each social media platform is used for a different reason and has its own set of users. It is important to consider which social media platforms suit your business rather than joining all the available social media platforms. Here are a few important tips that you can follow before you choose a social media platform for business marketing Finding the right target audience: In order to select the best social media platform for your business, you must first know who your audience is. This can be done by finding out the age, gender, occupation, likes, dislikes and problems that your audience might be facing. You can further look at the social media platforms and see which platform can be used to solve the problems of your audience. While doing this, you must also keep in mind the purpose of your business and the content you want to share with your audience. Setting business goals: As a business owner, you know what goals suit your business. It can either be a single goal or multiple goals. On social media, your goals can be to drive traffic to your website, increase followers, attain brand awareness, increase sales, to build relationships with your potential buyers or can even be used for customer support. As a business, you can use different platforms to solve various problems that your audience may face. Make sure that the platform you choose goes with your business style and that you enjoy the platform. You will be spending hours testing and trying the platform work. Selecting the right platform: Once you have figured out who your audience is and what your business goals are, the next step is to check the demographics of each social media platform. See where your audience lies and where your business will fit in. Each platform should be utilized differently and the same content should not be posted on all the platforms. Your audience and potential customers come to you to find valuable and relevant content. Therefore, unique content should be posted on each platform. The brief below can help you choose the best social media platform between the platforms available FACEBOOK Facebook is a large platform that has a diverse audience of about 2.41 billion monthly active users. People of all ages can be found on Facebook, although the largest user base ranges from the age category of 25 – 54. The platform is used to build relationships and to keep in contact with friends. Since this platform is highly populated, it can be tedious to reach your audience. If your business goal is to build brand awareness then this may not be the platform for you. However, if your goal is to build relationships and keep in contact with your clients, this is the most suitable platform. INSTAGRAM Instagram is the most fast-paced platform, with more than 1 billion monthly users. As the main focus of the app is the visual content, the age demographic mainly ranges from 18 – 29. People use Instagram to build relationships and conversations. This platform works best for visual-based businesses like art, food, retail and beauty. It can be used to showcase your products and tell your brand’s story through high-quality images and videos. TWITTER Twitter has 330 million monthly users worldwide, of the younger age group from 18-29 years. As a brand, Twitter can be used to reach and engage with your audience and also to build brand awareness. Hashtags can be used to participate in trending topics as well as to reach new audiences that might be interested in the content being put out. It is mainly used to take part in popular conversations and to follow real-time news. LINKEDIN LinkedIn is the best social media platform for professionals. It is used by the audience in the age group from 25-40. It can be used to showcase your blogs and articles and to update news about your business. It is also a great platform to network with like-minded clients and professionals, great for B2B business and to recruit new employees. YOUTUBE YouTube has more than 1 billion users and has become one of the biggest search engine platforms. It is an amazing platform to engage with your target audience by creating and publishing video content. Service based industries that make compelling video content will benefit largely on YouTube. Content posted on YouTube can also be found on Google. PINTEREST Pinterest has reached an audience of about 300 million active users. Pinterest is used for “scrapbooking” and to save content by pinning pictures to a board. This platform works well for brands that have high-quality images to share, as the pictures can be linked back to the site and drive more traffic. The commonly saved pins are of recipes, photographs, DIY’s, quotes and infographics. Brands can use the platform to create boards to showcase their products and style. Google displays the Pinterest images in its image search results. As there are multiple social media platforms available, it is crucial to find the right fit for your business. Although it is a tedious process and requires trial and error, a great Social Media Company can assist you with this. Upon finding a suitable platform, it is easy to communicate with your audience and generate traffic towards your business. For more information have a look at Alt-er Social.
A Journey To Type
Type or ‘Typography’ is an important part of the design used on a day to day basis. We see type everywhere. It’s a daily part of our lives. It is used in every part of graphics and advertising. It is utilized to characterize text. Through typography, the body of the text can reveal the mood of a given design and convey a message. We now stay connected to the digital medium for the typefaces. The type has existed for more than 15 centuries. Calligraphers used to hand-drawn and over time it has evolved. And based on this we have classified them into categories and we use them based on scenarios or the type of language we want to show the audience. Different types of typography Serif Sans serif Slab serif Monotype Handwritten Serif It is a small line or stroke attached to a larger stroke in a letter or symbol in a particular font type. Sans serif A typeface without strokes is called sans serif. Sans is a French word that means without. Slab serif A typeface with a heavy stroke weight is called slab serif. They are minimal or don’t have any bracketing. Monotype A typeface where all the characters have the same width. Handwritten A typeface that is unconventional with a natural handwritten. Elements of Typography Font Selection There is a vast selection of typefaces for you to choose from. Typefaces come with various weight sizes and styles to form a family considering the kerning types and multi-language support. While there is a wide range of fonts available, choosing the fonts includes all the options you need to make a great design. SIZE Not all the fonts you select are of the same size or with a fixed width. So words set in different typefaces can take up very different amounts of space on the page. The most common method to measure type is the point system. One point is 1/72 inch. 12 points make one pica. They can also be measured in inches, pixels, and millimeters. Hierarchy If all the type in your design looks the same, the information which has to be communicated will be confusing. Size is the most common way to create a hierarchy to communicate and guide readers. Headings are in a larger point size subheadings are small and body text is still smaller. Size is not the only way to define a hierarchy- it can also be achieved with color, spacing, and weight. The type itself has many other basic requirements we look upon. As we need the design to be visually presentable and concentrating on the overall look and feel. Typography plays a major role in how your brand is perceived by your audience. Thus making it an important factor in graphic design. With the help of Alter- Branding and Design Agency, take your typography to the next level.
10 Daily checklist points for a successful PPC campaign
How can you ensure success on your PPC campaign? How can you optimize a campaign for better results on a daily basis? What is the daily checklist to follow for a great PPC campaign? You are in the right place. Having a habit of making a systematic PPC checklist to manage certain crucial areas of your campaign can save a lot of time, money and effort towards the campaign. Running and managing a PPC campaign is not a one time job. It requires a lot of attention and fine-tuning on a daily basis. If you just set up a campaign and put it on autopilot mode, you might lose a lot of money due to, low performance and under-delivery of the ads. 10 daily mandatory PPC checklist points that you need to follow. Check the account balanceIt is very important to maintain a minimum balance in the account. If the ads stopped for a while due to low balance you will directly be out of the game. Most importantly we have seen the pattern that again google takes a lot time to perform better. SSo keep an eye on the account balance and make sure it is not empty Look on ads impressionWe have to make sure the ads get enough impression. You just need to compare ad impression number if any spike or lesser impression. By analysing the impression you can figure out what keywords and ads are performing better and take necessary action. Check the conversionIt’s very important to keep track of the daily conversion number and make sure we are aligned with the weekly or monthly leads count that we need to achieve. It gives a clear idea about where we stand in terms of achieving success and analyze where we stand. Don’t freak out if you have not reached the target of the day. Just take a long breath and analyse over the next step, maybe over some coffee. Check landing pagesIt’s not just looking into ads and campaign. Ad destination is very much important. Make sure all the call to actions, forms, chats and marketing integrations are triggering without any issue and ready for collecting fruits. Bidding and money spentBidding and spending right play a major role in the success of any campaign. Keep track of google ads over-delivery and monitor the bidding on each keyword to make sure you are not overspending on unimportant keywords. Adjust the bidding or remove the keyword which are not giving company to your success. Search terms and negative keywordsAre you sure you showed your ad to the right people?. Search terms give clear answers to it. Have a close look at the search term and take action as follows- Add unrelated keywords as negative terms. Work on adding or leveraging the keywords. Make sure search terms and keywords that you are bidding means the same. Click-through rateCTR gives an indication of a lot of things. Here are the analysis and actions that you can do over CTR analysis. If the ads have a lot of impressions but not enough clicks, it’s time for you to work on your ad copy. If there are no much impressions you need to analyse your quality score, competition and bidding. Even after a good CTR if there is not much conversation happening you need to work on your landing page quality and search relevance that helps towards getting more conversions. Auction insight – Check where you stand in the ladderIn PPC, you are one among 100’s trying to compete for 1st place of SERP. A few essential parts of the analysis and action is as follows, Impression share – Indicates the quality of your ad and keyword bidding. Always aim for a better percentage. Absolute top of the page rate – Yes!!!.. The gold mine is here. Keep the number always high. Fight for it and you will get it. Overlap rate – Has another advertiser’s ad received an impression in the same auction that your ad also received an impression? Work on bidding and ad quality. Action insight gives good understanding and direction on where you stand among the competition. So make use of it for better success. In fact, this gives the roadmap on what is your next step. Remove unwanted placement and appsSometimes Google creates a blunder by showing ads in the same site or some unwanted apps. It is better to find and flick them out so that we don’t waste money on it anymore. Check for google recommendation and optimization score.Google recommendations provide good insights on overall account performance and always aim for 100% optimization score. Implement necessary recommendation, whichever you feel is good for your campaign. This will boost up your campaign performance to real success. Doing all the above steps should be a part of your daily checklist for a good campaign management. It takes a lot of expertise and systematic approach to analyse and conclude the necessary action which leads to great results. We at Alter marketing management with a team of Google certified PPC Experts makes sure all the necessary actions to manage the campaign and prove the ROI utmost success. If you are looking for a search engine marketing company to manage your campaign with better results and for a FREE strategy session, you can contact us here!
5 Successful Ways To Grow Your Law Firm Through SEO
There are 38,00,000 users searching for something or the other on Google every minute. To break it down further, there are at least 7,00,000 users searching for lawyers on the Internet. Since lawyers can’t go about pasting advertisements anywhere, how would you, as a lawyer let people discover you? How will you let the public know about your work and your specializations? If you are a lawyer, you’ll most likely find yourself with these questions, wondering how to reach out and convert your viewers into your potential clientele. Well, having an informative, SEO content based website is a good start. Now, you’re probably wondering why you need a website? Through a website, you will be able to reach out to a number of people. Moreover, they will be happy to find a lawyer’s website since there are not many around. Finding a good website that navigates people with the information they require not only makes them engage with you, you also gain their trust. How do you get started? SEO Search Engine Optimization is the practice of putting together a website that the search engine approves which ranks your website higher on the search page.In short, it makes sure that your websites gain a lot of organic traffic.As an attorney, you need to represent yourself and your firm in a clean, crisp manner.You also have to make sure that your representation i.e. your website, is well done and has a high volume of visitors, traffic and to-be clients.So, what do you do to gain lots of potential clients organically?All you need is a good Wi-Fi connection and a laptop.Just kidding.There’s more to SEO than just the Internet and a laptop. You need the laws of the digital market (See what we did there?).Here are the 5 successful ways to grow your law firm through SEO.1. Keyword Research2. NPA (Your Name, Address, and Phone number)3.Talking About Relevant Topics4. Link Building5. Testimonials Keyword Research The first step to optimization is keyword research.What would you want your clients to know about your field of work?Is it legal advice for marriages? Real estate? Insurance? There are many types. Know what exactly you can offer your clients.And keep your words simple. People usually type simple keywords on their search engine when they look for something.For example, for civil lawyers, people search for words like “Property registration lawyer” or “Civic cases lawyer”. You won’t see them searching for “Attorney for the registration of property”. Your audience likes it simple and sharp.For reference, you could search for keywords through Google Adwords to find which words are widely searched for. So, plan your website in the same manner, ensuring that it contains words that are most searched for on the internet. This will increase your search engine rankings. Name, Address, and Phone number (NPA) Your potential clients are the ones that are close by. And since adding “Lawyers Near Me” isn’t the best content to place on your website, you need something that can gather attention from your local crowd but also makes sense.The best way to go about it? Add your name, location, address, and phone number.Also, you must make your contact information the same in every platform you have on the Internet. Like your Google My Business, your LinkedIn Profile, etc. This makes Google trust your contact information since it’s on so many platforms.This way, if your audience is searching for law firms or attorneys in your area, Google will lead them to your firm’s website since it has the exact location they’re searching for. Talking About Relevant Topics Your websites must be the solution to the problems of your clients. This is where having a blog can play a strong part.You can begin by finding what the trending topics are in your field of expertise. Collect them and use Google Adwords to find the keywords required.Write your article in a manner that can show your clients that you know what you’re doing. Also, help your audience learn and take something back from the knowledge you have.You can also use your article and attach several links to different parts of your website. Not only will you gain the trust of your clients, but you will also make Google rank you higher. Link Building Link building is one of the most valuable aspects of optimization that works like a charm. It is the process of guiding your viewers from various platforms to your website.For example, if you are an advisor on Quora, Reddit, and other social media, you can put the link to your website at the end of every discussion or post. This adds a lot of value and encourages the viewers to find out more about you.If your viewers like your content and need your service, they can easily find your website through the link provided. This makes Google catch the amount of traffic coming in from different websites and will rank your website higher accordingly.This makes your website a credible source and will rank your website higher on the search page. Testimonials Nothing brings trust for service better than knowing the experience of another user. Testimonials add value to your services and stands as a source of proof about you and your services. Make sure you add the testimonials from your Google Business platform or any other credible source. Google knows the difference between fake and true testimonials and will rank you higher if the testimonials are true.So choose your reviews carefully and paste them at the end of your page and see how this social proof works like magic. Call To Action Buttons Now that you gained the trust of your clients through your website, they would want to contact you and get in touch with your services. A call-to-action can be a useful tool here.This button helps users to take action to contact you, leave a message, check your services, or learn more through another page.There are plug-ins now that provide you with call-to-action buttons on every page of your website.
How Can SEO Improve Your Business?
Have you spent time and money to create the website of your dreams? If so, have all your efforts helped you gain customers? The first thing people go to when they want to find something is most likely the Google Search bar. You have to make sure that your product or service is one of the first choices they get to see on Google. So, how do you make your website the top solution to the needs of your potential customers? There are two ways to go about this.1. Paid advertisements2. Relevance i.e (SEO) Paid Advertisements Some companies invest a lot of money to reach out to their audience. These are called paid advertisements.Companies like Amazon. Flipkart, Myntra, etc., use paid advertisements to reach their audience. These companies are huge and can afford expensive advertisements. For small businesses, this can get a little tough as you need money to run your business more than you need it for advertisements. We’re here to tell you that you can be the top search result without having to pay a fortune. That brings us to the second (quite an efficient method). Relevance i.e (SEO) Since Google tries to find the most trustworthy product or service for the people, you have to make sure your website stands as a reliable solution to the problems of the users. When it finds that your website can truly help the users, Google will automatically put you on the top of the search pages. SEO – Search Engine Optimization Search Engine Optimization is when you make the most of your search engine by optimizing your website in a manner that brings a lot of traffic organically. This leads to potential engagement with new customers. Here are a few key points we picked to get your website ranking higher YOUR TARGET AUDIENCE Your target audience is the people who most likely will pay for your services and boost your business. So you have to figure who is buying your product. Build a target profile to get a good idea of who your audience really is and who your potential customers can be. For example, if you sell protein shakes, your target audience would be people in their twenties to forties, and people who go to the gym and are into fitness. Know your target audience and who exactly you’re designing your product for. KEYWORDS Once you’ve gained your target audience, get working on your content. How can you turn your users from liking the product to BUYING the product? There are two methods to go about this and make the most of your keywords. A) Your Website Content Begin by typing words that you think most people would search for. For example – For a water purifier company, the commonly searched words are “water purifier for homes”, “safe drinking water”, etc. You have to learn what exactly your users type online when they search for your product or service. There are several keyword planners on the Internet that you can use to find these words. Planners like Google Ads, Wordstream, The Hoth, etc, specialize in providing you with words that you require for your website content. Find your list of keywords related to your business and use them on your website. Google will recognize it as relevant and lead users towards it. B) BLOG ARTICLES Your blog articles establish the fact that you know your field of expertise well. Begin by collecting topics and use the key planner to find the keywords required. It’s also important to note that you help your audience learn and take something back from the knowledge you have. This allows more engagement and ranks you higher on the search pages. MOBILE OPTIMIZATION Most users use their phones 80% of the time. This is why you have to create your website in a manner that is suitable for both, computers and phones. Mobiles are quite handy and can be used whilst walking, traveling, commuting, etc. So it’s important to consider making your website mobile-friendly. This allows people to engage with you on a wider scale. LINK BUILDING Link building is the process of getting viewers on other websites to reach your website. For example, if you are an advisor on Quora, Reddit, and other social media, you can put the link to your website at the end of every discussion or post. If your viewers like your answer, they’re most likely to find your website. When Google notices that there are people from different websites coming to yours, it believes that you are a credible source and will want to recommend you. Hence, getting you to the top. REVIEWS Nothing brings trust for a particular service or product better than knowing the experience of another user. Honest reviews add value to your services and stand as a source of proof about you and your services. So, place reviews from authentic sources on your page and see how this social proof works like magic. CALL TO ACTION Now that you have gained the trust of your users through the information you’ve displayed on your website, they would want to contact you and get in touch with your services. A Call-To-Action button helps users take action to contact you or use your service. If Google finds a large number of people clicking, it ranks you higher since it considers you to be a popular source. Conclusion Combining all these insights together will help you develop result-driven SEO strategies. With the right mindset, approach, and strategies in place, no matter what the goals are, they should be well within reach. If you need any assistance on how to market your business online or want to learn more about SEO services, feel free to contact Alt-er Marketing Management. With our dynamic team focusing on various aspects of marketing, we provide high-quality SEO services that will guarantee a good user experience and bring traffic to your site. Our team has a wide experience in content marketing, bringing in potential customers for small
The Digital Marketing Strategy for a Successful Political Campaign
From personal interactions to collecting surplus amounts of data, it’s no surprise that the Internet is an eternal booming sensation. In a century blessed with millions of innovations, connections are essential. We want to reach out in so many different ways, to learn, create and grow. Eventually and inevitably, digital marketing was born. What better way to advertise since we’re connected to this wide network everywhere, all the time? And so we went about showcasing products, building connections and trading through the Internet. Social media created a whole new system for every aspect we came across. Photography, advertising, travel..and now, politics. Digital marketing has made it so much easier for politicians to reach to a crowd far and wide, to spread a message across various platforms of social media and create a strong impact in the minds of the public. But it takes an effort to establish a strong footing on the Internet. Since it’s accessible to so many, the competition is huge. There’s a lot of data that floats on the Internet, and with tact, it is possible to create an effect that lasts. We’re here to guide you through every step that can aid in making a lasting impact on the public. Whether you belong to a local, state or national campaign, you can learn how to get to your audience with digital media strategies. Branding The chief aspect that makes a campaign is a logo. A symbol or sign to establish yourself as a branded politician. This brand will be on your campaign businesses cards, banners, yard signs, websites, and other social medias. A powerful pictorial representation can be imprinted in the minds of the public easily if done right. Keep it simple, strong and concise. A complicated logo can sometimes drive people away. With a simpler logo, you don’t just catch the attention of the voters, but you also make them understand your message. Effective digital marketing always lies in the details. Domain Name The secondary aspect of a campaign is to obtain a domain name for your website. This is the name that will represent you and your work. It’s important that you research and choose a name that fits. Most politicians running campaigns use their own name but if that isn’t available, get creative and see how you could interlink your name in a manner that can potentially reach a lot of people. Keep in mind that reaching out to people requires you to apply certain social media strategies. This includes the little details too, like your domain name. You could also buy several domain names related to your name and the office you’ll be running for. There are times where the opponents get your domain or related domain name and then redirect those links to their own domain. Don’t let this happen to you. A domain name doesn’t cost much and will give you the assurance that nobody else can toy with it. Website Next, you require to put all of this onto a platform. A well designed, user-friendly website can really go a long way. You can either fetch a website developer or create a good website by yourself that is simple yet unique. Choose website templates that can gain a lot of audience. WordPress is the most popular web design platform in this regard and is quite easy to work with. Start off by creating a homepage with necessary details. Make sure that the content put up works well with the SEO. Add pictures, videos, email signup form, donation button, contact details, blog posts, and social media links. Use the website to present your achievements and your aims. It’s a major boost if you talk about buzzing political issues that you’re concerned about. Present issues that you care about. An audience tends to enjoy a personal touch in an online presence. It’s also essential to remain positive. Bashing opponents can shift the perceptions of many. Social Media Social Media is one of the most effective ways to connect with voters. It allows them to build a relationship with you and get to know you better. Types of social media accounts to use: Facebook, Twitter, Instagram, Linkedin, YouTube, Google + and Google Hangouts. Through the right keywords and hashtags, you’ll be able to reach a wide population in a short span of time. You can also make announcements that occur on your website on various social media platforms. This allows you to get in touch with voters and pay attention to what exactly they want. Try not to constantly ask for support and donations. That can lead to you losing a lot of audiences. Email Marketing E-mails and newsletters are another great way to connect with voters. Start off by creating an e-mail list based on your audience and continue building that list. Make a newsletter that’s simple, informative and that can encourage the voters to sign up. Design it in a manner that is catchy and uses words that are currently trending. With easy access and tactful content, you’ll be able to draw the public in your favour which can lead to a successful outcome. It’s all about using information that exists and channeling that through efficient ways on various platforms. It’s quite important to research well and thoroughly, especially on your audience and routes to grab their attention. Digital channels are truly game changers. But remember, strategy is key. When played right, the benefits are plenty. To run a successful political campaign you need digital experts by your side. Contact us for the right guidance.
Digital Marketing Strategies for Hospitals in India
Keeping up with the modern trends in technology, most businesses, including hospitals, are focusing on their marketing efforts in the digital space. As of June 2018, the number of Internet users in India rose to 50 crores! This means that most of your hospital’s patients and potential patient’s can be reached and communicated with, effectively on the internet. And the best part is that you have so much control over your marketing efforts via Digital Marketing. Luckily, there are proven digital marketing strategies that really work today, you don’t have to reinvent the wheel. That being said let’s dive straight into what marketing strategies work best for Hospitals today on the Internet. Hospital Website A fully functional website is vital to a hospital’s digital presence. Not only is this a chance to showcase your hospital’s services and facilities, and this is also a chance to write a little about the top doctors and professionals from your hospital. The more information you can give patients about your hospital, the more comfortable they feel in using your hospital services. It is also very important to have a very responsive website, that loads quickly, and most importantly, your website should be mobile optimised. As most internet users today use the internet via their mobile phones. Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) SEO and SEM do the same thing, ensure that your hospital shows up first in the list of Google search results! SEO involves optimising your website and keywords so that your website ranks high when a relevant query is searched on Google. SEM involves paying to rank first for a search query. SEO is a free strategy, but it takes time to rank, and ranking depends on many factors. SEM is a paid advertisement, with immediate results. In the healthcare sector, both SEM and SEO are really important! It is important that your hospital ranks first for service based keyword searches on Google, as patients are often searching for more information regarding a certain procedure. For example, if you are an eye-hospital you want your Hospital to rank first on google for any queries regarding “LASIK eye surgery”. Also ensure your hospital is ranking first for patients living nearby, only to patients from areas you believe would travel to your hospital. Content Marketing A significant part of your digital marketing efforts should focus on content marketing. Content marketing helps in building trust and provides a lot of free value to a consumer. People on the internet today are always on the lookout for information. Once your hospital’s piece of content is found and consumed by someone on the internet, it really helps your hospital establish authority on the topic. Content marketing also helps in SEO. Hospitals have the ability to talk about a wide range of health topics that a consumer will find helpful, and the best part is that hospitals have access to the best doctors in the field, who can write content. Content need not always take the form of blogs or articles, it can be colourful fun infographics or even a video. Videos work well as videos are known to have the highest engagement on the internet. Social Media Some of the best hospitals in the world, have their social media strategies done right. A significant chunk of the time someone spends on the internet is spent on social media platforms like Facebook, Twitter, Instagram etc. So this is one of the best ways to engage and communicate with users on the internet, by creating engaging posts and offering a chance for people to share their views. A good practice is to combine social media with content marketing. Hospitals can use the social media platform to share content regarding health issues or health tips that social media users can find very useful. The main purpose of such content is to educate. So as you can see each of the tactics mentioned above has a purpose, whether it is to acquire a patient who is looking for medical attention, or whether it is building brand awareness and trust. We cannot state enough about the importance of trust, especially if you are a new hospital. If you are looking to outsource your digital marketing efforts for your hospital, to increase brand awareness and patient acquisition, you can contact Alt-er Marketing Agency here. We have trained professionals in Web Development, SEO/SEM, Social Media Handling, Social Media Advertising, and Content Writing. For a FREE strategy session, you can contact us here!
Best Marketing Strategies for Small Business Owners in India
You as a small business owner might find the thought of competing with large corporations – a very scary thought. This is because you probably don’t have millions of rupees to set aside as your marketing budget. BUT If you are able to come up with an effective strategy to market your products / services, you will not only survive, you will thrive. One of the most effective and cheapest form of Marketing which most of the Small Businesses in India ignore is Online / Digital Marketing. To know more, let us look into some effective ways in which you can market your Small Business using the Internet. Your Business Website First things first – Have a website for your business, it is a window into your business. Anyone siting in any corner of your city or the world can have a glimpse into your business even before stepping in. Once your customer knows something about you, they are more likely to come to you. Studies have shown that new customers tend to find businesses without a website less trust worthy. What this means is that your website is one of the places you have to make a good first impression! Your website must tell people more about your business, and your products or services. Here are some tips that you can use to make your website better. Make it easy to navigate through your website and help the visitor find what they need. You must have high quality and unique content on your website, so that potential customers can gain more information about you and your product or service. Have a chat bot installed, so that anyone who has a question can immediately send you a message. A clean website design which is pleasing to the eye. A call to action button, that is easily visible to your potential customer. If you do not have the budget to pay a web developer to build a new website. Try these easy- to-use online website builder tools like NextraOne, Wix, Simbla or Square Space. Get on a one-to-one call with the author to get a free audit of your website. Know your Customer I cannot stress this enough – Always know who you are marketing to. A benefit of being a small business owner is that you can be very flexible with your customer service.You can directly interact with the customer and that gives you a much deeper insight of who your most loyal customers are. This way you are able to better understand them and their expectations from you. With this valuable information, you will be able to serve them better in the future and attract more people like them. You can use this information to even run specific marketing campaigns on ground or online as you know who your potential customer is and what they like. Influencer Marketing Influencers are people who are admired and respected by a large number of people. Such influencers – As their name suggests, have the power to influence a decision making process. For example, a popular movie celebrity can be considered as an influencer as they have a loyal fan base. Not just movie stars, with the wide spread use of the internet anyone who has a sizeable number of people following them can be considered as an Influencer! To know who these influencers are, ask your loyal customer whom they follow on social media. This will give you an idea about whom to approach to promote your business. These influencers can review your product or service and then recommend the same to their fans or followers. Influencer marketing is getting highly popular in 2018! Do not miss this opportunity. Word of Mouth Referrals or word of mouth marketing is one of the strongest forms of marketing. A satisfied customer will always recommend your product or service to another customer. People take friend’s recommendation quite seriously. And the cost for acquiring this new customer is FREE! With the evolution of Digital Media, recommendations have become very easy. Asking a satisfied customer to review your business online or posting something positive about your business on their social media page is Highly Effective and is a FREE form of Marketing. OR Brands like yours can create a loyalty program and offer an incentive to existing customers so that they can recommend your brand to their friends and family! Building a Digital Presence Now with everyone’s attention focused on their palms, you need to make sure that you are seen there. Make sure to make the internet your most loyal and efficient employee. This can be done using paid advertising methods. Making sure you are the first result on Google for any query regarding your business segment will increase your visibility incredibly. This can be achieved through SEO and SEM. Make a list of the most visited websites in your city. Using the Google display network, showing ads on these websites will greatly increase awareness about your business. Higher the visibility of your brand online, greater will be your sales offline. Social Media With an exponential rise in people spending time on social media, marketing and building a social media presence must never be ignored. With 24.6 Cr users in India, Facebook is the most used media platform. No Newspaper or television channel can boast these numbers. Social media users regularly follow brands and also report their experiences with the brand on social media. This is a super effective medium to market your brand as a small business. You can showcase your brand personality on social media with graphics, videos, content, contests, polls, social media campaigns etc. You have the freedom to be really innovative and creative to engage with your target audience! Want to know more about social media marketing, click here. Concluding thoughts Consumers have more options and are more knowledgeable than ever before. So it is challenging to convince a potential customer to buy from only you and not from your competitor. Hence, small businesses tend to struggle to compete with bigger players
How to use Digital Marketing to increase E-commerce sales?
Are you an e-commerce store owner? Would you like to skyrocket your sales? The success of your e-commerce store depends on TWO VERY IMPORTANT elements. Marketing – Process of getting visitors to your e-commerce website. Website Optimisation – Providing a great website experience to the potential buyers to maximise their chances of buying your product. Let me explain this a little more in detail. Marketing for e-commerce websites Setting up an e-commerce website is like building a store in the middle of a desert, no one knows you exist. This is very different from a physical store which can be noticed by people moving around! It doesn’t matter if you are selling the best product the world has ever seen! If nobody knows you exist, does your product matter? This is why Marketing is CRITICAL for your success! Marketing can be done in two ways. You have traditional marketing via television, billboards, newspaper ads, magazine ads, etc. Traditional marketing is good for your store brand to gain exposure by the masses. BUT there is ONE BIG disadvantage to the traditional marketing model. It can be very expensive. But do not worry; you live at a time where technology has transformed our way of life – Especially with the rise of the internet. More and more people are spending significant amounts of their day on the internet. Did you know the average person spends up to 7.5 hours of their day on the internet? It may be on their phones, tablets or computers. This number is only set to rise even higher with passing time. What does all this mean to YOU? You have a marketing opportunity unlike any other traditional forms of marketing. This is the realm of Digital Marketing. Why Digital Marketing? Digital marketing gives you total control! What I mean is, you can choose to spend as little as you want on an advertisement or as much as you want. – YOU DECIDE. And the best part – You can not only choose where you would like your advertisements to be shown. You can specifically choose who sees your advertisement! For example: You can choose to advertise a women’s product only to women within a specific age bracket and who can afford to buy such a product. Unlike traditional marketing advertisements, here you don’t waste money showing advertisements to anyone and everyone who aren’t even relevant to your product. With all the digital marketing tools available today, you will know whether your advertisement is working or not within just 1-2 days! Get a Free Audit of Your E-Commerce Store (Lead Magnet) You need to find different ways to drive website traffic to your store. There is no rule as to which is the best approach for your e-commerce store. Every business is different. What works for one business, need not work for another business, as the variables involving the businesses are very different. We have listed out some of the ways below. Search Engine Marketing (SEM/PPC) If your ecommerce store sells shoes, it is VERY IMPORTANT that shoes from your website show up as the first result when someone types “Running Shoes” on Google. This would result in more people visiting your website, and more people would buy from you. Search Engine Optimization (SEO) As I just mentioned previously, the first result for the “Running Shoes” query is paid advertisement. So what about the second search and below? You’ll be happy to know these aren’t paid results. This happens because that particular website has been optimized for that query. This is known as Search Engine Optimization In my example these results have been optimized for the search query “Running Shoes” It is SO IMPORTANT to get your ecommerce website to show up in the first few results. Why? It isn’t often that you click on a Google search result that comes 5th or 6th on the list. And you can do this for FREE. Get lots of FREE traffic sounds good, doesn’t it? Get a Free Digital Audit (Lead Magnet) Social Media Handling Would you ever buy something from a brand that you never heard of before? Chances are that you won’t. Consumers today have more options than ever before. You have to convince them to buy from you, and only you. This is done with Social Media. Every major store brand has a social media presence, either on Facebook or Instagram or Pinterest. This is the chance for you to showcase your brand’s personality to get potential customers to like your brand. Your social media pages must be updated regularly and must provide content that your audience can consume. This channel can also be used to announce sales, competitions, new products etc. Social Media Marketing As more people are spending time more on the internet and social media, most of your target audience can be found on social media. And this is a great place to advertise your brand, especially for e-commerce stores. Facebook advertising has a track record of giving a very high return on investment, if done right. All because you can choose whom to advertise to based on their age, gender, location, interests and much more! Hence spending your money efficiently! Get a Free Consultation for your business (Lead Magnet) Google Display Ads The advertisements you see when you are browsing a random website are from the Google Display Network. These types of advertisements help people notice and remember your brand. Affiliate Marketing Your customers are your best marketers. As they say, word of mouth is the best marketing your brand can ever get. This strategy involves your customer promoting your product for you, and in return all you have to do is pay them a small reward per sale. If you don’t get sales, you don’t pay anyone. This strategy is essentially FREE! Celebrity or Influencer Marketing Influencer marketing has been around for thousands of years! For one good reason! It works! Influencer is someone who can influence the thought process of their fans or followers.