Alter’s Perception
Evolution of Social Media
A few years back, the activities which we do didn’t have a like or share button, where the political leaders had to address the nation and not tweet about the issue and filters were part of Photoshop. The presence of social media has led the leaders,...
How a content calendar for social media saved us from losing clients!
If you’re reading this, you are already pulling your hair out handling social media accounts of multiple clients, reaching your deadlines, creating awesome content and STILL facing heat from clients for missing important dates and your management for not doing your...
How to choose the RIGHT Social Media platform for your business!
Social media is the most effective method to promote a small business. Each social media platform is used for a different reason and has its own set of users. It is important to consider which social media platforms suit your business rather than joining all the...
A Journey To Type
Type or ‘Typography’ is an important part of the design used on a day to day basis. We see type everywhere. It's a daily part of our lives. It is used in every part of graphics and advertising. It is utilized to characterize text. Through typography, the body of the...
10 Daily checklist points for a successful PPC campaign
How can you ensure success on your PPC campaign? How can you optimize a campaign for better results on a daily basis? What is the daily checklist to follow for a great PPC campaign? You are in the right place. Having a habit of making a systematic PPC checklist...
5 Successful Ways To Grow Your Law Firm Through SEO
There are 38,00,000 users searching for something or the other on Google every minute. To break it down further, there are at least 7,00,000 users searching for lawyers on the Internet. Since lawyers can’t go about pasting advertisements anywhere, how would you, as a...
How Can SEO Improve Your Business?
Have you spent time and money to create the website of your dreams? If so, have all your efforts helped you gain customers? The first thing people go to when they want to find something is most likely the Google Search bar. You have to make sure that your product or...
The Digital Marketing Strategy for a Successful Political Campaign
From personal interactions to collecting surplus amounts of data, it’s no surprise that the Internet is an eternal booming sensation. In a century blessed with millions of innovations, connections are essential. We want to reach out in so many different ways, to...
Digital Marketing Strategies for Hospitals in India
Keeping up with the modern trends in technology, most businesses, including hospitals, are focusing on their marketing efforts in the digital space. As of June 2018, the number of Internet users in India rose to 50 crores! This means that most of your hospital’s...
Best Marketing Strategies for Small Business Owners in India
You as a small business owner might find the thought of competing with large corporations - a very scary thought. This is because you probably don’t have millions of rupees to set aside as your marketing budget. BUT If you are able to come up with an effective...
